The backdrop of big data volume, cloud data ubiquity, and IoT data velocity is putting tremendous pressure on data centers to increase their performance and scalability rapidly. The key to doing this is persistent memory, storage that operates at memory speeds. It will allow server designers and storage architects to define a new memory-centric architecture (MCA). The result is to exploit breakthrough technology capabilities to create a next-generation data center with real-time, high-frequency, low-latency data management frameworks.