Trust and Expertise
EMC considers EMC Partners to be true extensions of EMC's own sales force.
The channel is an extension that has attained unique knowledge of their customer base in their role as trusted reseller. EMC wanted to find a way to bring the expertise of the channel together with its own expertise in developing products to deliver solutions that customers want.
This evolution started when EMC introduced channel-only products like VNXe and Data Domain 160. The evolution of EMC's relationship with the channel has continued in the form of VSPEX Proven Infrastructure, the first channel-only solution from EMC.