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About iView

A market overview in a quick-reference, mixed-content, and mixed media format (e.g., data, bullets, analyst quotes, audio, video, and/or graphics). Provides audience-essential data and analyst commentary on want-to-know and need-to-know market considerations.


Our basic approach of sizing the expanding digital universe was to:

  1. Develop a forecast for the installed base of devices or applications that could capture, consume, or create digital information. For this year those forecasts were developed by the region/country for the first time.
  2. Estimate how many units of information – files, images, songs, minutes of video, phone calls, packets of information – were created in a year per device or application and multiply by the install base (for purpose of storing or consuming).
  3. Convert these units to megabytes using assumptions about resolutions, digital conversion rates, and usage patterns.
  4. Estimate the number of times a unit of information is replicated, either to share or store. The latter can be a small number, for example, the number of spreadsheets shared, or a large number, such as the number of movies put onto DVD or songs uploaded onto a peer-to-peer network.

Much of this information is part of IDC’s ongoing research. For more on the methodology and key assumptions, see the first IDC Digital Universe paper, published in 2007. http://www.emc.com/collateral/analyst-reports/expanding-digital-idc-white-paper.pdf

Since 2007, we have added to our forecast about 14 new classes of devices and applications, such as auto/air/marine intelligent systems, building automation, household appliances, digital signage, smart meters, smart thermostats, additional medical electronics and monitors, test and measurement devices,
casino/pachinko systems, SMS, information publishers, scientific computing, and metadata.

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