New tools will put digital data privacy controls into consumers’ hands Tweet this
Demand for better tools and standards to protect private digital data will prompt a rush of innovation in the field of data security for personal information protection.
Changes in policy will enable cryptographic experts, tech entrepreneurs and large organizations to work together to introduce new methods, ideas, and privacy-enhancing technology products and solutions, many of which will be delivered directly to consumers.
Global Digital Privacy Concerns
Consumer attitudes around digital privacy will continue to evolve. EMC’s 2014 Privacy Index revealed that almost 60% of consumers across the globe feel the amount of privacy they have is declining, while 74% anticipate that digital privacy will be more difficult to maintain in the next five years.
Discriminatory uses of predictive analytics and algorithmic profiling are driving new conversations and shaping public policies. In response to a United States government request for public comment on Big Data, The Electronic Privacy Information Center (EPIC) asserted that the "use of personal information to make automated decisions and segregate individuals based on secret, imprecise and oftentimes impermissible factors presents clear risks to fairness and due practice."
Digital privacy advocacy groups and regulatory bodies are joining forces to demand that industry leaders, tech entrepreneurs, and innovating engineers and technologists take a proactive role in creating solutions to enhance consumer privacy.
The technology industry must proactively address privacy concerns. Most government regulatory bodies have communicated a desire for collaboration and open dialogue with the tech industry, but if public concern about personal data security and identity grows stronger, more reactionary policies may be enacted.
In order to maintain consumer trust and win loyalty, businesses will need to design computation and communication systems that are protected from unauthorized disclosure and modification.
Wiring security and privacy into all devices and algorithms will be critical to realizing and enjoying the full benefits of the always-connected, sensor-enabled and location-aware technologies of the next decade.
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