Your data can be bought and sold on an open economy Tweet this
Useful, standards-based information will be sold, donated and traded on open exchanges. The secure exchange of information will propel more data exchanges and data sharing platforms, and fortify a new information economy.
Data marketplaces, which broker the sale, donation or trade of useful information, will facilitate the transfer of data in and out of siloes more fluidly.
Personal Data Marketplaces
Datacoup is a startup that aims to get people compensated for their own personal data – an asset we all produce. They're building a platform that connects and monetizes demographic, social, financial, and behavioral data so that people can become active players in data marketplaces.
Genetic Data Commons
The Cancer Genome Atlas (TCGA), a collaboration of NCI and National Human Genome Research Institute, seeks to code genomic data so that standards-based, common data elements can be shared through open-source infrastructure. The aim is to develop pharmaceutical and diagnostic targets in cancer by making it easy to share genetic data.
Reliable data will be a critical, highly coveted asset and a core business driver of the next decade. Individuals and companies will understand its true value and look for platforms and marketplaces to buy, sell, trade, and share it.
With more data flowing across diverse networks and a multitude of devices, the risks of data leaks and breaches grow. Without improvements in security and transparency, in terms of how data move from individuals to companies and governments, the true potential of an active information economy will not be realized over the next decade.
Improved, virtually fail-proof data security will be essential for the open talent clouds in the information economy to grow to their full potential.
Companies must realize that the best way to prepare for new data marketplaces isn’t just to monetize data. Owning and selling customer data will be just one model to engage in the new data economy.
The benefit could be financial, social, or other. Without clear communication, people will opt out or maybe even debase the data collection, to the degree that they can.
Environments will become more aware, connected and responsive.Learn more »
Information will become a sensory experience.Learn more »
New tools will put privacy controls into consumers' hands.Learn more »
Decisions will be made by artificial intelligence.Learn more »