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MODERNIZE THE GAME
Driving new digital business through IT transformation
EMC and Industry Leader Callaway Golf Team Up to Accelerate Delivery from Factory Floor to Customer Door
For more than 30 years
Callaway has been providing premium performance golf equipment, accessories, and lifestyle products
Every day
CALLAWAY INNOVATES, DEVELOPS, AND SHIPS
products to customers all over the world


75
/
Countries
8
/
Warehouses
6
/
Assembly Sites
20
/
Million Clubs A Year
The Challenge
Callaway Needed an IT Solution
that could radically optimize business processes offering exceptional agility, speed, and simplicity
HOURS
Personalization
Golfers increasingly want a fully customized club to fit their own performance needs, and they want it in their hands in 24 HOURS
Industry Leader
To meet this demand and remain a leader, Callaway must focus on product innovation and cost control while using the best technology available in the business
Coordination
Callaway needed support
for its vast infrastructure
35
thousand
purchase orders
2.5
million
invoices per year
4.5
million
EDI transactions
per year
750
thousand
production orders
per year
70
terabytes
of storage
The Solution
Teeing Up With EMC
XtremIO All-Flash Array
Teeing Up With
EMC XtremIO
All-Flash Array
XtremIO provides Callaway a mission-critical SAP environment with unprecedented power for planning, production, procurement, management, and order fulfillment. As a result, Callaway’s business, supply chain, and manufacturing processes are more strategic, more agile, and more streamlined

Efficient

communication of
business operation
needs

Faster

access to relevant business data

Quicker

execution of
accurate business
decisions
The result
Faster Than Ever Before
with XtremIO Virtual Copies, Callaway can drive faster application development cycles, quicker testing, and more agile deployments for new SAP applications and business processes
Plus, with faster analysis and reporting at its fingertips, Callaway can manage the business with more precision, make decisions in minutes instead of hours, and drive increased revenue with highly optimized product logistics efficiencies
50%
faster
Planning process reports
= Quicker operational decisions
5-Minute
updates
On shipping dashboard
= Real-time product line visibility
30-40%
faster
SAP business warehouse reports
= Quicker sales agility cycle
Changing The Game
with EMC’s all-flash storage to power its SAP platform, the Callaway team is preparing their business for the future—by optimizing the number of golfing products to fabricate across all global markets, and by computing global shipping logistics with previously unseen speed, accuracy, and efficiency
60%
Boost
in storage efficiency
50%
Reduction
in storage costs
1000s
Of Instant
zero-cost landscape copies for production, non-production, and backup
Backup
In Minutes
instead of 24 hours
20 Million Clubs A Year
including that one personalized, special order delivered in 24 HOURS to a very happy customer
Lower Production Costs
Custom Product Experiences
Faster Delivery Logistics
EMC Empowers Callaway
with rapid response for customer and marketing shifts, enabling Callaway to maintain its leadership position in a highly competitive global market
Now it's time to transform your business
with EMC XtremIO—the leading all-flash array
Learn More