The EMC Brand
Our brand story
When you’re designing your IT future, partner with the people who are leading it. EMC enables the software-defined enterprise so you can stay ahead in mobile, cloud, Big Data, and social media.
Our brand character
At EMC, we’re innovative, relevant, trusted, engaged, approachable, and fun.
Video: How do you see EMC?
In this brief video we asked employees from across the company how EMC reflects these characteristics. View video >>
EMC voice, vision, and vibe
- The EMC voice is clear and concise. It conveys confidence, sparks interest, and promotes leadership.
- Our visual brand is clean, consistent, and uncluttered. See our Brand & Design guidelines >>
- The EMC brand personifies a global community of passionate innovators and inspired problem-solvers.