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BIG DATA NAMED THE #2 BUZZ WORD OF 2012

Most simply, it’s a way to describe the crazy amount of data generated these days. Information is churned out in racing streams by everything from social networks to weather balloons: we live in an era of big data.

-Time

More than 90%
of Big Data is

unstructured.

90%

BIG DATA TRANSFORMS BUSINESS

Petabyte

 

 

Exabyte

 

 

 

Zettabyte

One quadrillion bytes. 1 PB = 1,000,000,000,000,000 B,

350,000 digital pictures, or a mile-long stretch of beach.

 

One quintillion bytes. 1 EB = 1,000,000,000,000,000,000 B,

half the information generated worldwide in 1999, or a beach from Maine to North Carolina.

 

One sextillion bytes. 1 ZB = 1,000,000,000,000,000,000,000 B,

unimaginable, or a beach as big as all the coastlines in the world.

 

We live in a world of Big Data, where ever-increasing quantities of information are measured in petabytes, exabytes, and zettabytes.

 

Businesses, governments, and other organizations must now deal with huge amounts of structured data—banking transactions, airline reservations, customer information, patient records, and more—as well as increasing amounts of unstructured data from tweets, texts, smartphone photos, Facebook posts, and other social media content. 

AMOUNT OF DATA CREATED AND REPLICATED GLOBALLY

Total for 2012:

 

 

Projected by 2020:

2.8
ZETTABYTES

BIG DATA PRESENTS BIG OPPORTUNITIES

Big Data enables businesses to identify new and better ways to interact, innovate, and improve, distancing themselves from competitors. But traditional technology approaches and architectures can’t support Big Data’s volume, variety, and velocity. 

 

EMC offers a comprehensive Big Data solution with:

EMC PROTECTS DATA

By making sure that:

Key facts:

Data is not lost or leaked. In the last 3 years, 5 billion files have been analyzed.

 

Critical data can be recovered. 100 petabytes of data are backed up by EMC.

 

You really are who you say you are when shopping or banking online.

More than 40 million transactions by 19+ million card users are protected every month.

 

Currently, less than a third of the world’s data is properly protected.

 

EMC ANALYZES DATA

 

While some might see the proliferation and use of Big Data as an intrusion into personal privacy, there’s plenty of evidence to show that Big Data can play a significant role in empowering consumers to make better purchasing decisions, and in helping organizations to manage their operations more efficiently.

EMC helps businesses perform 2.3 trillion complex analytical queries every year...

...while customers for EMC’s data analysis have increased their data volumes by 300% each year.

EMC technology and services—Isilon and Atmos storage, Greenplum, Documentum xCP, NetWitness, and EMC Consultingstore, analyze, and protect Big Data, enabling businesses and organizations to achieve new levels of efficiency and agility.

Market-leading scale-out storage

A business-process modeling tool

A unified analytics platform

Application development services

EMC STORES DATA

Here’s what’s creating the deluge of information:

Medical imaging

 

Digital photographs

 

Video surveillance

Social media

 

Digital music

 

Gene sequencing

Smart electrical grids

 

Mobile phone sensors

In the last decade, EMC shipped

(11,600,000,000,000,000,000 bytes of storage).

That’s 24% of all external storage shipped.

11.6 EXABYTES

SUSTAINABILITY & BIG DATA

Big Data means smarter decisions for:

EMC PROTECTS DATA

through end-of-life, tracking millions of drives and other data-bearing media throughout the disposal process.

Public Service Delivery

 

Environmental Sciences

Healthcare

 

More

THE HUMAN FACE OF BIG DATA

While EMC leads in powering technology that brings Big Data to life, we’re also the lead sponsor of The Human Face of Big Data project, a vast global snapshot of how Big Data affects our lives not just in the future, but today.

Every order that is handled by the NYSE Euronext markets in the U.S. is analyzed and archived using EMC software. In 2011, this averaged more than 2 billion orders per day.

The Broad Institute uses 10 petabytes of EMC storage to perform gene sequencing.

 

Data volumes at gene sequencing company Ambry Genetics are growing by 100% per year.

Legend3D (2-D-to-3-D media conversions) helped produce film hits Transformers, Smurfs, Hugo, and Spiderman. Four hundred artists generate over 100 terabytes each week during movie production.

The Associated Press speeds access to HD video with EMC. Data volumes will grow from 800 to 2.5 petabytes over the next two years.

With help from EMC, SilverSpring analyzes data from more than one million smart grid meters in under one minute.

The national Baseball Hall of Fame Museum runs on an EMC platform containing 500,000 photographs, 12,000 hours of audio and video content, three million documents, and 40,000 three-dimensional artifacts.

  English soccer team Fulham stores all closed-circuit video on EMC gear. The resolution of the 27 stadium cameras is high enough to read a number plate at 200 feet.

eBay has 9 million users. More than 500 million objects are stored and managed every day using EMC infrastructure.

The JFK Archive runs on EMC. It includes 8.4 million pages of personal, congressional, and presidential papers and 40 million pages from individuals associated with the administration. The archive also contains 400,000 still photographs, 9,000 hours of audio recordings, and 1,200 hours of video recordings.

Stereo D and Deluxe Entertainment use EMC to facilitate 3-D rendering. In the future, 3-D movies are expected to consume up to 10 petabytes of data.

Due to the expanded market for interactive audio and video content, 200-year-old publisher Wiley and Sons has, over the past two years, increased its data volume from 15 to 150 terabytes of EMC storage. 

The Library of Congress runs on EMC. 750,000 to 1 million items are being digitized annually.

To develop the new Land Rover Evoque, Jaguar Land Rover used EMC to build its Virtual Reality Cave.

In its image library, Digital Globe stores over 1.87 billion square kilometers of earth imagery, using 2 petabytes of EMC storage.

LinkedIn members made nearly 4.2 billion professionally oriented searches on the EMC platform in 2011 and surpassed 5.3 billion searches in 2012.

With EMC, comScore 
processes over 1 trillion customer records per month, compared with 473 billion monthly records just a year ago.

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