Watch Purdue Pharma Chief Technology Officer Steve Rayda discuss why this privately held pharmaceutical company turned to EMC for VCE Vblock data protection. By using EMC Avamar and EMC Data Domain, Purdue Pharma was able to achieve deduplication rates of up to 98 percent and reduce backups from hours to minutes. The company was also able to reduce backup tapes by nearly 90 percent per month, resulting in additional cost and time savings.