Make your plans now to join EMC and our partners along with other IT and business leaders. Learn how EMC can help organizations of all sizes realize the benefits of cloud computing by building an information infrastructure designed to increase IT efficiency and business agility while maximizing the value of your big data. The Forum features EMC’s newest breakthrough products and solutions. Challenge your expertise with keynote, business, and technical sessions on cloud, big data, storage, backup and IT transformation.


Jeremy Burton, Executive Vice President and Chief Marketing Officer of EMC, and Frank Hauck, President of VCE
Jeremy Burton is responsible for the global structure, strategy, and execution of EMC marketing. Burton focuses on extending EMC's presence and relevance on the world stage, building and guiding EMC's global reputation and brand, and further enabling the success of the company's sales teams and partner ecosystem. A 20-year veteran of the IT industry, Burton joined EMC from Serena Software, where he was President and CEO. Previously, as Group President of Symantec's Security and Data Management Business Unit, Burton was responsible for the company's $2 billion Enterprise Security product line.
As the President of VCE, Frank Hauck is responsible for global operations and customer experience. Prior to joining VCE, Hauck was the Executive Vice President, Customer Experience reporting to EMC Chairman and CEO Joe Tucci.

New York, NY

October 6, 2011

8:00 AM - 5:00 PM


Hilton New York
1335 Avenue of the Americas,
New York, NY 10019

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Register today to learn how you can transform your IT organization, transform your business, and accelerate your career.


  Track 1 Track 2 Track 3 Track 4 Track 5 Track 6
8:00 AM Registration, Partner Exhibits and EMC Demo Center
9:00 AM Welcome—Joe Profeta, Divisional Vice President
9:15 AM Keynote "Your Cloud. Your Big Data. Your Journey"—Jeremy Burton, EVP, Chief Marketing Officer
10:00 AM VCE Keynote—Frank Hauck, President of VCE
10:30 AM Break, Partner Exhibits and EMC Demo Center
11:00 AM Unified Storage Meets the Cloud: VNX and VNXe Building A Private Cloud Tapping the Value of Big Data through Analytics: The Greenplum Story Blockbuster Backup Redesign Simplify and Transform IT with VCE and vBlock
Sponsor Presentation: VCE
New EMC and IBM Technology Partnership Agreements Along with Key Updates on Management, Monitoring and EMC GDDR
12:00 PM Break, Partner Exhibits and EMC Demo Center
12:15 PM The Virtual Data Center of the Future:VMAX and VPLEX Trust in the Cloud Accelerate Your Journey to the Cloud with Products Built for VMware Deploying Fully Integrated Next Generation Backup Solutions EMC IT: Accelerating Our Journey to the Cloud Symmetrix Advanced Replication Features for IBM Mainframe & Key Updates for zLinux and z/VM Environments
1:15 PM Lunch, Partner Exhibits and EMC Demo Center
2:15 PM Extending Cloud Networking for VMware vMotion and EMC VPLEX
Presented by: Brocade
Simplifying Your Cloud Using EMC and Cisco Data Center Fabric
Presented by: Cisco
VMware Cloud Infrastructure and Management
Sponsor Presentation: VMware
Delivering High Performance & Cost Effective DR Solutions for Consolidated/Cloud Architectures with EMC & Riverbed
Presented by: Riverbed
Careers in the Cloud—Evolving Your Skills Replacing Mainframe Tape Systems for Efficiency and Performance Along with Key Updates on Joint EMC and iSeries Solutions
3:15 PM Break, Partner Exhibits and EMC Demo Center
3:30 PM Scalable Storage for Mission Critical Applications: Best Practices for Microsoft Intelligent Information Management for a Big, Cloudy World Big Data Infrastructure—Introduction to Isilon and Scale-Out NAS Accelerate Your Virtualization Journey with Backup Built for VMware Your Transition to IT-as-a-Service Symmetrix Product Roadmap and Interactive Panel Discussion with Key Symmetrix Mainframe Engineers
4:30 PM Raffle & Reception



Unified Storage Meets the Cloud: VNX and VNXe
Today's enterprise IT needs intelligent automation beyond the storage system to accelerate its journey to the cloud. Learn how you can maximize performance AND lower costs—without compromise. We'll discuss the real-world impact of the EMC VNX family of unified storage and how you can cost-effectively manage the "long tail" of data from the data center to the cloud.
The Virtual Data Center of the Future: VMAX and VPLEX
Explosive data growth is creating new requirements for improving how information is managed and stored. New opportunities exist to radically transform the way information is delivered and consumed. Virtualizing, automating, and federating infrastructure resources make these next-generation IT services possible. Learn more about the strategy and roadmap for building the virtual data center of the future, big data, and cloud computing.
Extending Cloud Networking for VMware vMotion and EMC VPLEX
Brocade Network Infrastructure solutions that augment EMC VPLEX, enhancing SAN and LAN connectivity between data centers. VPLS technology extends L2 Ethernet connectivity between data centers, enabling VM and Data Mobility using robust standards-based proven technology. FCIP solutions provide VPLEX with HA, increased connectivity choices, reduced bandwidth requirements and reduce latency.
Scalable Storage for Mission-critical Applications: Best Practices for Microsoft
Virtualizing Microsoft applications helps customers of all sizes deliver agile, efficient, and cost-effective IT infrastructures. EMC has developed and documented best practices for virtualizing Microsoft Exchange, SQL Server, and SharePoint. We'll review these and new case studies that demonstrate up to a 300 percent increase in application performance and up to 25 percent savings through consolidation, simplified management and data protection for virtualized Microsoft environments.


Building a Private Cloud
What's the key to building a private cloud? Understanding use cases and desired process workflow is fundamental for successful design and deployment. In this session, we'll explore a conceptual model that includes the requirements and constraints along with the logical design that shows the relationship of the components. Learn from the experience of the VMware cloud team.
Trust in the Cloud
The IT industry is facing an opportunity to use the cloud to transform IT infrastructures, applications, and information management. However, before we can believe that the cloud is safe for real business, we need a secure foundation of dynamic controls and trustworthy measurement. This session explains key issues in enabling secure, compliant, and trusted cloud computing.
Simplifying Your Cloud Using EMC and Cisco Data Center Fabric
Customers require ever-increasing levels of performance, availability, and mobility to handle unpredictable workloads. Equally important is the need to leverage existing resources and technology investments. This session demonstrates how Cisco and EMC deliver a seamless converged, scalable, and intelligent data center environment.
Intelligent Information Management for a Big, Cloudy World
As cloud computing becomes the norm and strategies for managing big data take shape, the journey to business transformation becomes real. It requires a new information fabric which weaves together process, analytics, content, governance, and social capabilities to deliver new levels of value. See firsthand a new hybrid cloud deployment model that provisions key solutions—including EMC Documentum, EMC Captiva, and EMC Document Sciences—in mere hours.


Tapping the Value of Big Data through Analytics: The Greenplum Story
Big data continues to dominate the headlines. But how can the enterprise use big data to drive true competitive advantage? The answer goes far beyond storage, as leading organizations are using analytics to drive new business value. Join Greenplum, a division of EMC, to learn the basics of big data analytics and its impact on enterprise technology. In this session we will cover the marketplace, common customer use cases, the Greenplum product approach and how to get started.
Accelerate Your Journey to the Cloud with Products Built for VMware
"Integrated with VMware" isn't just a marketing catchphrase—it's a necessity to simplify IT management and to provide better efficiency and agility for virtualization initiatives of any size. The more than 70 points of integration between EMC and VMware means you can deliver higher service levels and manage larger virtual environments easily and securely.
VMware Cloud Infrastructure and Management
VMware delivers intelligent virtual infrastructure that allows you to accelerate the Journey to Your Cloud, realizing greater efficiency, reliability, security, and agility. This session will address how VMware abstracts applications and information from the complexity of underlying infrastructure, so IT can focus on the support and enablement of business value.
Big Data Infrastructure: Isilon Scale-Out NAS
Learn the concepts and ease of engineered storage simplicity, Isilon style. This session provides a broad overview of the instant capital and operational efficiencies which Isilon's scale-out NAS portfolio can bring to your IT environment. Learn how Isilon enables you to focus on the data and liberates you from wrestling with the complexity of traditional storage.


Blockbuster Backup Redesign
The complexity of backup and recovery in enterprise environments is steadily increasing. As IT continues the transformation from tape-centric to disk-based next-generation backup solutions, new pain points in storage and replication management are emerging. Join us to see how EMC blockbuster backup and recovery solutions will help you solve data protection challenges across diverging backup paradigms including enterprise applications and virtual environments.
Deploying Fully Integrated, Next-generation Backup Solutions
The benefits of deduplication alone are no longer enough to meet increasingly complex backup requirements. A successful next-generation backup strategy requires a fully integrated backup solution that can protect your entire environment within limited backup windows. Explore the performance, scale, and simplicity advantages from integration of EMC Data Domain with EMC NetWorker and EMC Avamar.
Delivering High Performance and Cost Effective DR Solutions for Consolidated/Cloud Architectures with EMC & Riverbed
Do you suffer from any of these problems? Incomplete RecoverPoint data protection? Tape backup in your branch offices becoming unreliable? Poor RPO and slow RTO? Limited bandwidth for Symmetrix SRDF traffic and a need to control it? During this informative session you'll learn how to: Protect all your enterprise data with scale and high performance. Eliminate costs of tapes, avoid WAN upgrades, leverage cloud storage economics and much more.
Accelerate Your Virtualization Journey with Backup Built for VMware
IT must think differently about backup in virtualized environments. This session will cover how you can achieve faster and more efficient VMware guest- and image-level backup and recovery. Learn about EMC Avamar management integration with VMware vCenter, and explore the advantages of leveraging the VMware vStorage API for Data Protection. See how Avamar is implemented for large VMware deployments, and how best to back up and recover in a VCE vBlock environment.


Simplify and Transform IT with VCE and vBlock
The transformation to a service-based delivery model requires a new way to operate IT. Instead of separate "silos" of server, storage, and networks, you need a standardized, converged infrastructure optimized for the cloud. Learn how the Virtual Computing Environment (VCE) brings together best-in-class technology from Cisco, EMC, and VMware with vBlock infrastructure platforms to accelerate time to results, reduce operational costs, and assure predictable service levels.
EMC IT: Accelerating Our Journey to the Cloud
Like many IT organizations, EMC IT continually strives to tackle unrelenting information growth, increasing business demand, cost pressures, complex application environments, and aging, energy-exhausting data centers while enhancing productivity for its global work force. Learn about EMC IT's evolution to the cloud, its new cloud data center, and its ground-breaking 80 percent virtualization of mission-critical servers.
Careers in the Cloud—Enhancing Your Skills
A well-architected infrastructure is critical to a sustainable cloud strategy. Learn how to build your team of trusted advisors with EMC Certified Cloud Architects (EMCCA) and EMC Data Center Architects (EMCDCA). EMC experts will take you through the "open" curriculum-based training and certification using technology concepts and principles applicable to any vendor environment—an ideal approach for organizations planning to implement cloud-based IT services.
Your Transition to IT-as-a-Service
Aligning your IT services with business requirements is essential for gaining the full benefits of cloud-based IT. We'll draw from recent EMC Consulting client engagements to illustrate the best practices of leading IT organizations for developing the business case for the cloud, determining optimal cloud deployment models for application workloads, transforming IT roles, processes, and technologies to a cloud model, and establishing a roadmap for cloud transformation.


New EMC and IBM Technology Partnership Agreements Along with Key Updates on Management, Monitoring and EMC GDDR
EMC and IBM have had a long-standing working relationship providing comprehensive high performance and high available solutions to our mutual customers by combining the most powerful, trusted and smartest Symmetrix arrays with robust IBM Mainframes. This session discusses how EMC and IBM work cooperatively to build these solutions and includes updates on the recently re-signed EMC/IBM technology sharing agreement and updates on mainframe management, monitoring and Geographically Dispersed Disaster Restart (GDDR).
Symmetrix Advanced Replication Features for IBM Mainframe & Key Updates for zLinux and z/VM Environments
Mainframes continue to play a significant role in today's most demanding data centers. High performance and high availability are critical requirements to keep applications performing correctly while being continuously available for end-users. This session provides updates on SRDF, TimeFinder, AutoSwap and SRDF/Star along with updates on zLinux and z/VM.
Replacing Mainframe Tape Systems for Efficiency and Performance Along with Key Updates on Joint EMC and iSeries Solutions
Mainframe users are looking at ways to reduce and eliminate legacy physical tape from their environments to improve performance, reliability and scalability while gaining operational efficiencies. This session will discuss how EMC Disk Library for mainframe and deduplication can be used to replace tape in your mainframe environment along with updates on the EMC and IBM iSeries relationship and joint solutions.
Symmetrix Product Roadmap and Interactive Panel Discussion with Key Symmetrix Mainframe Engineers
Your feedback about current products and future product direction is critical to EMC. Come discuss your requirements and hear about EMC's mainframe-focused product roadmap in an open forum panel discussion with the Engineers actually building the products. (NDA agreement required)


Intel provides the foundation for energy-efficient, powerful and reliable storage solutions. Intel demonstrates a commitment to quality and technology innovation enabling businesses of all sizes to deploy the latest solutions to reduce their costs and maximize the return on assets.
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to
VMware, the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity while significantly lowering costs and enabling more flexible, agile service deliver. With 2010 revenues of $2.9 billion, more than 250,000 customers and 25,000 partners, VMware is the leader in virtualization.
VCE, formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market. Through the Vblock platform, we deliver the industry's first integrated IT offering with end-to-end vendor accountability.
Riverbed delivers performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives such as virtualization, consolidation, cloud computing, and disaster recovery without fear of compromising performance. Thousands of companies with distributed operations use Riverbed to make their IT infrastructure faster, less expensive and more responsive.
Brocade® (Nasdaq: BRCD) networking solutions help organizations transition smoothly to a world where applications and information reside anywhere. Innovative Ethernet and storage networking solutions for data center, campus, and service provider networks help reduce complexity and cost while enabling virtualization and cloud computing to increase business agility.
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