Make your plans now to join EMC and our partners along with other IT and business leaders. Learn how EMC can help organizations of all sizes realize the benefits of cloud computing by building an information infrastructure designed to increase IT efficiency and business agility while maximizing the value of your big data. The Forum features EMC’s newest breakthrough products and solutions. Challenge your expertise with keynote, business, and technical sessions on cloud, big data, storage, backup and IT transformation.


Pat Gelsinger, President and Chief Operating Officer EMC Information Infrastructure Products, and Frank Hauck, President of VCE
Pat Gelsinger is responsible for EMC's Information Infrastructure product portfolio, including Information Storage, RSA Information Security, Content Management, Ionix IT management, and Data Computing divisions. Before joining EMC, Gelsinger was Senior Vice President and Co-General Manager of Intel's Digital Enterprise Group, the company’s largest business group. He was Intel’s first CTO and led Intel's Desktop Products Group. Gelsinger holds six patents in the areas of VLSI design, computer architecture, and communications, and is a well-known speaker on technology trends. He is a Fellow of the IEEE (2008) and was awarded an Honorary Doctorate of Letters in 2008 from William Jessup University.
As the President of VCE, Frank Hauck is responsible for global operations and customer experience. Prior to joining VCE, Hauck was the Executive Vice President, Customer Experience reporting to EMC Chairman and CEO Joe Tucci.

Boston, MA

October 20, 2011

8:00 AM - 5:00 PM


Gillette Stadium
One Patriot Place
Foxboro, MA 02035-1388

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Register today to learn how you can transform your IT organization, transform your business, and accelerate your career.


  Track 1 Track 2 Track 3 Track 4 Track 5
8:00 AM Registration, Partner Exhibits and EMC Demo Center
9:00 AM Welcome and Introduction—Kevin Scannell, DVP, Commercial North East
9:10 AM Keynote "Your Cloud. Your Big Data. Your Journey"—Pat Gelsinger, President & COO EMC IIP
10:00 AM Keynote "Simplify Your Life, Start with your Data Center"—Frank Hauck, President, VCE
10:30 AM Break, Partner Exhibits and EMC Demo Center
11:00 AM Unified Storage Meets the Cloud: VNX and VNXe Building A Private Cloud Tapping the Value of Big Data through Analytics: The Greenplum Story Blockbuster Backup Redesign Simplify and Transform IT with VCE and vBlock
Sponsor Presentation: VCE
12:00 PM Break
12:15 PM The Virtual Data Center of the Future:VMAX and VPLEX Trust in the Cloud Accelerate Your Journey to the Cloud with Products Built for VMware Deploying Fully Integrated Next Generation Backup Solutions EMC IT: Accelerating Our Journey to the Cloud
1:15 PM Lunch, Partner Exhibits and EMC Demo Center
2:15 PM VMware Cloud Infrastructure and Management
Sponsor Presentation: VMware
Simplifying Your Cloud Using EMC and Cisco Data Center Fabric
Presented by: Cisco
vSphere 5 Storage Update & EMC Advantage
Sponsor Presentation: Presidio
Delivering High Performance & Cost Effective DR Solutions in the Cloud
Sponsor: Riverbed
Careers in the Cloud—Evolving Your Skills
3:15 PM Break
3:30 PM Scalable Storage for Mission Critical Applications: Best Practices for Microsoft Intelligent Information Management for a Big, Cloudy World Big Data Infrastructure—Introduction to Isilon and Scale-Out NAS Accelerate Your Virtualization Journey with Backup Built for VMware Your Transition to IT-as-a-Service
4:30 PM Raffle & Reception



Unified Storage Meets the Cloud: VNX and VNXe
Today's enterprise IT needs intelligent automation beyond the storage system to accelerate its journey to the cloud. Learn how you can maximize performance AND lower costs—without compromise. We'll discuss the real-world impact of the EMC VNX family of unified storage and how you can cost-effectively manage the "long tail" of data from the data center to the cloud.
The Virtual Data Center of the Future: VMAX and VPLEX
Explosive data growth is creating new requirements for improving how information is managed and stored. New opportunities exist to radically transform the way information is delivered and consumed. Virtualizing, automating, and federating infrastructure resources make these next-generation IT services possible. Learn more about the strategy and roadmap for building the virtual data center of the future, big data, and cloud computing.
VMware Cloud Infrastructure and Management
VMware delivers intelligent virtual infrastructure that allows you to accelerate the Journey to Your Cloud, realizing greater efficiency, reliability, security, and agility. This session will address how VMware abstracts applications and information from the complexity of underlying infrastructure, so IT can focus on the support and enablement of business value.
Scalable Storage for Mission-critical Applications: Best Practices for Microsoft
Virtualizing Microsoft applications helps customers of all sizes deliver agile, efficient, and cost-effective IT infrastructures. EMC has developed and documented best practices for virtualizing Microsoft Exchange, SQL Server, and SharePoint. We'll review these and new case studies that demonstrate up to a 300 percent increase in application performance and up to 25 percent savings through consolidation, simplified management and data protection for virtualized Microsoft environments.


Building a Private Cloud
What's the key to building a private cloud? Understanding use cases and desired process workflow is fundamental for successful design and deployment. In this session, we'll explore a conceptual model that includes the requirements and constraints along with the logical design that shows the relationship of the components. Learn from the experience of the VMware cloud team.
Trust in the Cloud
The IT industry is facing an opportunity to use the cloud to transform IT infrastructures, applications, and information management. However, before we can believe that the cloud is safe for real business, we need a secure foundation of dynamic controls and trustworthy measurement. This session explains key issues in enabling secure, compliant, and trusted cloud computing.
Simplifying Your Cloud Using EMC and Cisco Data Center Fabric
Customers require ever-increasing levels of performance, availability, and mobility to handle unpredictable workloads. Equally important is the need to leverage existing resources and technology investments. This session demonstrates how Cisco and EMC deliver a seamless converged, scalable, and intelligent data center environment.
Intelligent Information Management for a Big, Cloudy World
As cloud computing becomes the norm and strategies for managing big data take shape, the journey to business transformation becomes real. It requires a new information fabric which weaves together process, analytics, content, governance, and social capabilities to deliver new levels of value. See firsthand a new hybrid cloud deployment model that provisions key solutions—including EMC Documentum, EMC Captiva, and EMC Document Sciences—in mere hours.


Tapping the Value of Big Data through Analytics: The Greenplum Story
Big data continues to dominate the headlines. But how can the enterprise use big data to drive true competitive advantage? The answer goes far beyond storage, as leading organizations are using analytics to drive new business value. Join Greenplum, a division of EMC, to learn the basics of big data analytics and its impact on enterprise technology. In this session we will cover the marketplace, common customer use cases, the Greenplum product approach and how to get started.
vSphere 5 Integration with EMC & Vblock Sponsor: Presidio
Storage is one of the most critical components of a virtual infrastructure. Attend Presidio's session to learn about the new features and paradigms in the vSphere 5 storage architecture, how they can aid your environment and how EMC storage integrates with the technology deliver maximum performance and efficiency.
Accelerate Your Journey to the Cloud with Products Built for VMware
"Integrated with VMware" isn't just a marketing catchphrase—it's a necessity to simplify IT management and to provide better efficiency and agility for virtualization initiatives of any size. The more than 70 points of integration between EMC and VMware means you can deliver higher service levels and manage larger virtual environments easily and securely.
Big Data Infrastructure: Isilon Scale-Out NAS
Learn the concepts and ease of engineered storage simplicity, Isilon style. This session provides a broad overview of the instant capital and operational efficiencies which Isilon's scale-out NAS portfolio can bring to your IT environment. Learn how Isilon enables you to focus on the data and liberates you from wrestling with the complexity of traditional storage.


Blockbuster Backup Redesign
The complexity of backup and recovery in enterprise environments is steadily increasing. As IT continues the transformation from tape-centric to disk-based next-generation backup solutions, new pain points in storage and replication management are emerging. Join us to see how EMC blockbuster backup and recovery solutions will help you solve data protection challenges across diverging backup paradigms including enterprise applications and virtual environments.
Deploying Fully Integrated, Next-generation Backup Solutions
The benefits of deduplication alone are no longer enough to meet increasingly complex backup requirements. A successful next-generation backup strategy requires a fully integrated backup solution that can protect your entire environment within limited backup windows. Explore the performance, scale, and simplicity advantages from integration of EMC Data Domain with EMC NetWorker and EMC Avamar.
Delivering High Performance and Cost Effective DR Solutions for Consolidated/Cloud Architectures with EMC & Riverbed
Do you suffer from any of these problems? Incomplete RecoverPoint data protection? Tape backup in your branch offices becoming unreliable? Poor RPO and slow RTO? Limited bandwidth for Symmetrix SRDF traffic and a need to control it? During this informative session you'll learn how to: Protect all your enterprise data with scale and high performance. Eliminate costs of tapes, avoid WAN upgrades, leverage cloud storage economics and much more.
Accelerate Your Virtualization Journey with Backup Built for VMware
IT must think differently about backup in virtualized environments. This session will cover how you can achieve faster and more efficient VMware guest- and image-level backup and recovery. Learn about EMC Avamar management integration with VMware vCenter, and explore the advantages of leveraging the VMware vStorage API for Data Protection. See how Avamar is implemented for large VMware deployments, and how best to back up and recover in a VCE vBlock environment.


Simplify and Transform IT with VCE and vBlock
The transformation to a service-based delivery model requires a new way to operate IT. Instead of separate "silos" of server, storage, and networks, you need a standardized, converged infrastructure optimized for the cloud. Learn how the Virtual Computing Environment (VCE) brings together best-in-class technology from Cisco, EMC, and VMware with vBlock infrastructure platforms to accelerate time to results, reduce operational costs, and assure predictable service levels.
EMC IT: Accelerating Our Journey to the Cloud
Like many IT organizations, EMC IT continually strives to tackle unrelenting information growth, increasing business demand, cost pressures, complex application environments, and aging, energy-exhausting data centers while enhancing productivity for its global work force. Learn about EMC IT's evolution to the cloud, its new cloud data center, and its ground-breaking 80 percent virtualization of mission-critical servers.
Careers in the Cloud—Enhancing Your Skills
A well-architected infrastructure is critical to a sustainable cloud strategy. Learn how to build your team of trusted advisors with EMC Certified Cloud Architects (EMCCA) and EMC Data Center Architects (EMCDCA). EMC experts will take you through the "open" curriculum-based training and certification using technology concepts and principles applicable to any vendor environment—an ideal approach for organizations planning to implement cloud-based IT services.
Your Transition to IT-as-a-Service
Aligning your IT services with business requirements is essential for gaining the full benefits of cloud-based IT. We'll draw from recent EMC Consulting client engagements to illustrate the best practices of leading IT organizations for developing the business case for the cloud, determining optimal cloud deployment models for application workloads, transforming IT roles, processes, and technologies to a cloud model, and establishing a roadmap for cloud transformation.


Intel provides the foundation for energy-efficient, powerful and reliable storage solutions. Intel demonstrates a commitment to quality and technology innovation enabling businesses of all sizes to deploy the latest solutions to reduce their costs and maximize the return on assets.
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to
VMware, the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity while significantly lowering costs and enabling more flexible, agile service deliver. With 2010 revenues of $2.9 billion, more than 250,000 customers and 25,000 partners, VMware is the leader in virtualization.
VCE, formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market. Through the Vblock platform, we deliver the industry's first integrated IT offering with end-to-end vendor accountability.
Riverbed delivers performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives such as virtualization, consolidation, cloud computing, and disaster recovery without fear of compromising performance. Thousands of companies with distributed operations use Riverbed to make their IT infrastructure faster, less expensive and more responsive.
Presidio Networked Solutions' comprehensive portfolio consists of unified communications, wireless, security, optical, tele-presence, storage, and managed & hosted services. Presidio Networked Solutions addresses the complete technology lifecycle—planning, designing, integrating, operating and optimizing—of networking and system solutions. The company works closely with customers throughout implementation and post-implementation, offering management expertise and support.
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