Press Release

EMC Enhances Velocity² Authorized Services Network

New Program Categories and Certification Curriculum Provide More Access to Services Revenue

Hopkinton, Mass., Tuesday, July 17, 2007 - 

EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced it is strengthening its commitment to provide more services opportunities to Velocity² Partners with the simplification of its Velocity² Authorized Services Network (ASN) Program. EMC launched two new ASN program categories to meet the needs of partners around the world and has created a new quick start certification curriculum to reduce cost and time out of the office. These changes enable EMC Velocity² Partners to maximize services opportunities and profitability across EMC’s product and solutions portfolio.

EMC’s Mitch Breen, Senior Vice President, Global Channel Strategies and Sales, said, “Velocity Partners want to deliver more services around EMC technology and solutions. We believe the enhancements to the EMC Authorized Services Network Program will offer qualified partners the opportunity to increase their profitability by more fully addressing customer's information technology requirements.” Breen continued, “By simplifying the ASN Program, EMC is effectively enabling our valued Velocity Partners to get more engaged in our comprehensive and robust partner program.”

The new ASN categories in the consolidated program are:

In addition to the current EMC award-winning ‘Proven Professional’ certification program that delivers the same high-quality certification that EMC Services personnel receive, EMC is now offering a new ASN certification level, ASN Associate QuickStart curriculum. This new level offers a self-study curriculum delivered in a web-based eLearning format enabling partners to perform CLARiiON CX-3 networked storage implementation in a Microsoft Windows environment. This Associate Certification is structured to reduce cost and time spent out of the field and will expand to include other EMC platforms in the future.

The ASN is a select community of service partners that leverage EMC’s award winning service brand, and today’s announcement extends EMC’s global coverage capabilities to open up new revenue opportunities for EMC partners. ASN Partners have received advanced technical training from EMC and have access to the same EMC proprietary service methodologies and tools to deliver solutions as EMC Services specialists to engage with customers on a deeper level, enabling them to deliver the highest quality of customer satisfaction. The enhancements to the Velocity ASN Program will provide more partners the unique ability to distinguish themselves in the market and offer maximum customer value.

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC’s products and services can be found at

Press Contacts

Jennifer Dreyer
EMC Corporation