Press Release

Land Rover BAR Chooses EMC in Bid to Win America’s Cup

EMC revealed as official IT storage supplier to support data demands globally

LONDON, UK , February 18, 2016 - 

EMC Corporation (NYSE:EMC) today announced that it has been selected as the official IT storage supplier for Land Rover BAR, the British team conceived by Sir Ben Ainslie to win the America’s Cup and bring it home to Britain for the first time in its 167 year history. Through the use of EMC technology, race and testing data will be consolidated rapidly to ensure that the Land Rover BAR teams around the world are able to run real-time analysis versus waiting until the following morning for information to be ready.

With two operating bases, the 'EMC Mission Control' centre in Portsmouth, UK and a second in development at the America’s Cup venue in Bermuda, plus a mobile centre travelling worldwide to the preliminary events, Land Rover BAR will have all of its data continuously replicated between the three sites. As a result, the Land Rover BAR team in Portsmouth will be able to analyse race and testing data from around the world immediately, allowing them to identify and make improvements right up to and through the finals in June 2017. As a result, the design team and crew will be able to adapt much faster.

“Our primary goal at Land Rover BAR is to win the America’s Cup, and we are focussed on making the boat go faster. The ability to have all of our experts – wherever they are in the world – quickly analyse our testing and race data is a key part of achieving that. EMC’s immense heritage in helping companies squeeze every ounce of value out of their data will make us more competitive,” said Sir Ben Ainslie, team principal and skipper at Land Rover BAR.

To support the telemetry data being collected, high definition video from eight cameras enables more in-depth analysis of the boat in action. All of this data will be stored and accessed for analysis using EMC’s new VCE VxRail™ Appliance, the market’s first and only fully integrated next generation VMware hyper-converged infrastructure, VNXe® and Isilon®, with every single piece of data captured, stored and reviewed. Bermuda’s geographically isolated location in the North Atlantic underscores Land Rover BAR’s critical need to implement technology that will rapidly duplicate all data across the global locations, to ensure everyone on the team is using the most up-to-date information.

“It's a real privilege to become the technical storage partner for Land Rover BAR. They have a tremendous vision and Sir Ben has brought together a truly world-class team. Harnessing this data will play a significant role in the development of both the boat and team. EMC will ensure that it can be rapidly accessed by the whole organisation without interruption, throughout the campaign. We look forward to being part of their journey,” said Ross Fraser, managing director, UK&I, EMC.

“Land Rover BAR has expanded very quickly from ten people with a single server to a much larger organisation. We need to ensure our IT systems are secure, fast, reliable and replicable to enable us to meet our goals.  As the team continues to flourish and our computer and storage demands increase, I’m confident that EMC is the partner that will deliver. They will provide our IT team with considerable peace of mind and a straightforward system to work with,” said Peter Jones, Head of IT, Land Rover BAR.


Jeremy Burton, President, Products and Marketing, EMC says, “We are excited to support Land Rover BAR in its America’s Cup bid and our storage solutions are ideally placed to deliver the speed and access to data which the team requires. With the introduction of the VCE VxRail Appliance, Land Rover BAR will be able to flexibly and rapidly scale, irrespective of location, ensuring a seamless experience for the team. It’s a perfect fit.”

About Land Rover BAR

Ben Ainslie Racing (BAR) was launched on June 10th 2014 in the presence of Her Royal Highness The Duchess of Cambridge. The team was conceived by four times Olympic gold medalist and 34th America's Cup winner, Sir Ben Ainslie, with the long-term aim of challenging for Britain and bringing the America's Cup back home to where it all began in 1851. Ben has developed and will lead a British entry capable of winning the prestigious trophy, something Britain has so far never managed to achieve.

Land Rover BAR is a commercial sporting team, with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support.

Sports teams represent key role models in society. This privileged position is not taken for granted at Land Rover BAR. The team believe our influence should extend far beyond the race course, and have put sustainability at the heart of operations since launching the team with Exclusive Sustainability Partner 11th Hour Racing in 2014.

The team have built a new headquarters in the centre of Portsmouth, the 74,000 sq ft. building houses all the team's activities, and will welcome the public into a Visitor Centre hosted by the 1851 Trust. The Trust is the team's official charity, and HRH The Duchess of Cambridge is its Royal Patron.

Portsmouth will host a second Louis Vuitton America's Cup World Series event on 21st-24th July 2016. Almost a quarter of a million spectators enjoyed the action in Portsmouth in 2015, with 25,000 of them taking to the water - more are expected to come back in 2016 to watch the racing and cheer for the home team. #BringTheCupHome

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computin. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

EMC, VNXe, Isilon and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries.  All other trademarks used herein are the property of their respective owners.

Press Contacts

Simon Skinner
Head of EMEA Analyst Relations & Communications UK, Ireland & South Africa
+44 (0)20 8758 5953

Sarah Alexander
Land Rover BAR Press Officer
+44 7766 391 276 / +44 1489 587 838

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