Press Release

New EMC VNX Shatters the Definition and Economics of Midrange Storage

Accelerates Virtual Applications and File Performance Up-To 4X; New Multi-Core Optimized VNX with MCx™ Software Unleashes The Full Power Of Flash

Story Highlights

  • Today EMC executives, customers and partners kicked off an around-the-world, 24-hour live event from Milan Italy announcing new technologies that help give IT infrastructure teams the speed they need to lead their IT Transformation (see related  news release).
  • New VNX Series uses new EMC MCx ™ (multi-core optimization) software to unleash the power of flash, accelerating virtual applications and file performance by up-to 4X compared to previous generations (view the latest SPECsfs results).
  • Revolutionary new EMC ® VNX ® Series delivers unprecedented price/performance—one-third the price for the same performance of the previous generation.
  • New EMC XtremSW Cache ™ 2.0 server-flash caching software, including integration with Unisphere ® Management and advanced support for VMware, AIX and Oracle RAC environments.
  • VNX flash-only configurations extend the EMC best-of-breed flash portfolio.
  • New VNX-CA (Continuous Availability) solution leverages the capabilities of EMC VPLEX ® virtual storage to deliver continuous availability of data.

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MILAN, Italy, September 4, 2013 - 

EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced the opening of the EMC® Data Warehouse/Business Intelligence/Analytics Competency Center to support its ongoing commitment to help organizations achieve cost efficiencies and reduce “time to value” in data warehouse deployments. This new Competency Center is focused on delivering application-specific solutions by bringing together EMC engineering resources focused on data warehouse/business intelligence with those of all of the industry leading data warehouse/business intelligence vendors including, Greenplum, IBM, Microsoft, Netezza, Oracle, ParAccel, Sybase, Teradata and Vertica.  This centralized engineering lab provides customers with a unique “one stop shopping” experience to identify the appropriate solution to meet their data warehouse/business intelligence needs.

Data warehouse/business intelligence environments today are larger, often using tens or hundreds of terabytes of storage, more complex and have become more critical and more integral to the business process.  While EMC has deep expertise with data warehouse/business intelligence environments, the Competency Center now enables EMC and all the leading application vendors to conduct co-engineering activities to leverage their software with the EMC CLARiiON® and EMC Symmetrix® networked storage systems to provide an optimized storage area network (SAN) solution that addresses these emerging challenges including ease of use, high reliability and energy efficiency.

 “The Competency Center is another example of EMC leveraging its technology leadership to make it easy for customers to deploy a solution that has been architected and tested for optimum information access and availability,” said Brian Babineau, Senior Analyst with Enterprise Strategy Group.  “Right now, companies must rely on information assets for decision support functions and they most certainly do not have the time and resources to integrate multiple data warehouse and business intelligence components on their own.  Most people equate innovation to developing a new feature or product, but it can also manifest in developing, testing and optimizing an integrated solution which solves a specific problem.”

The Competency Center provides IT organizations with the unique ability to evaluate, plan, and architect their implementation with both EMC as their information infrastructure provider and their Data Warehouse/Business Intelligence software provider. By working closely with each Data Warehouse/Business Intelligence vendor, EMC has consolidated the expertise and resources unique to these environments in white papers and consulting services for planning and design as well as integrated application solutions. EMC Consulting supports the new Competency Center by providing the expertise needed to develop effective business intelligence strategies, information architectures and data analytics that deliver improved decision-making.

“Data warehouse/business intelligence applications are becoming an integral part of the IT landscape.  Customers want a flexible, manageable and cost-effective information infrastructure that supports the new business requirements, and that is where EMC can help,” said Chuck Hollis EMC’s Vice President, Global Marketing Chief Technology Officer.  “EMC has invested in the technology, services and partnerships required to deliver integrated solutions to effectively manage data warehouse/business intelligence environments. EMC’s new application Competency Center will help customers better understand how to address their business goals today and in the future and choose the appropriate solution to achieve these needs.”

Located in EMC’s Santa Clara, California facility, the EMC Data Warehouse/Business Intelligence/Analytics Competency Center also has Cisco TelePresence to link to EMC’s Executive Briefing Centers in Hopkinton, Mass. to provide customers state of the art video conferencing access to the resources.  Having co-engineering and sales support from EMC and all the leading application vendors onsite makes it convenient and easy for EMC customers and prospects to have a three-way discussion about their data warehouse and business intelligence needs.  Live demos based on workload and configurations can be conducted to illustrate tight integration between EMC storage and each of the vendor’s application results in an integrated and optimized solution for data warehouse and business intelligence.

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Press Contacts

Katryn McGaughey
(781) 267-5147

EMC, FAST, MCx, Unisphere, VNX, VPLEX, XtremSF and XtremSW are either registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

Forward-Looking Statement Legend

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.