Press Release

EMC Announces Avamar Business Edition

Complete End-to-End, Channel-only Solution Offers EMC Velocity Partners New Purpose-Built Backup Appliance for Mid-Market Customers

Story Highlights

  • The new EMC® Avamar® Business Edition gives more customers access to the power and simplicity of an industry-leading EMC purpose-built backup appliance.
  • Avamar Business Edition delivers simple and efficient enterprise-class backup for virtual and physical environments in a new preconfigured package of up to 7.8 terabytes that is optimized for mid-sized organizations.
  • Avamar Business Edition allows users to avoid the complexities of competing solutions that require users to integrate separate hardware and software elements.
  • EMC Avamar Business Edition joins a growing number of EMC products that are available exclusively through EMC Velocity TM resellers, further expanding the mid-market opportunity for EMC channel partners.
HOPKINTON, Mass., November 7, 2012 - 

EMC Corporation (NYSE: EMC) today announced the availability of EMC Avamar Business Edition. This new solution delivers all of the functionality and field-proven enterprise capabilities of Avamar, including its hallmark management simplicity and outstanding network and storage efficiencies. Avamar Business Edition is available with up to 7.8 terabytes of usable, deduplicated backup capacity, creating a turnkey, purpose-built backup appliance configured specifically for mid-market customers.

Avamar Business Edition takes the guesswork and complexities out the acquisition, deployment and maintenance of a next-generation backup and recovery infrastructure. Thousands of customers have adopted EMC Avamar to transform their backup with a single-vendor, complete end-to-end solution from EMC. With the availability of Avamar Business Edition, EMC Velocity partners can now extend the same operational efficiencies and cost savings to an even broader set of users.

Avamar deduplication software and systems offer unique features and capabilities that deliver better backup and recovery. Developed to solve the challenges associated with traditional backup, Avamar provides fast daily full backups for virtualized environments, NAS systems, desktops/laptops, remote offices, and business critical applications. With true incremental forever capabilities, each and every Avamar backup is a full backup and Avamar single-step recovery enables dramatically better service levels for restores.

Avamar Business Edition joins EMC VNXe® and EMC Data Domain® DD160 systems as products available exclusively through EMC Velocity partners. In each case, these EMC products were designed, sized and priced specifically to provide EMC Velocity channel partners with the opportunity to sell unified and deduplication storage solutions to meet the needs of mid-market customers.

Avamar Business Edition will also be offered as part of the EMC VSPEXTM Proven Infrastructure reference architectures. VSPEX is a set of complete solutions, proven by EMC and delivered exclusively by EMC channel partners. VSPEX solutions are designed and validated to ensure interoperability and fast deployment.

Industry Analyst Quote:

Jason Buffington, Sr. Analyst, Enterprise Strategy Group

“Implementation of integrated backup appliances that combine software and hardware continues to expand briskly in the enterprise. Today’s mid-market companies operate the same kind of IT platforms (just on a smaller scale), so they face essentially the same backup challenges. The introduction of EMC Avamar Business Edition takes a highly effective and proven integrated backup appliance solution and packages it specifically for mid-sized customers. Avamar’s ability to address both physical and virtual backup should prove useful to these customers, and it comes without the complexities normally associated with disaggregated hardware and software elements.”

EMC Partner Quotes:

Matt Rochford, Sr. Director, Arrow ECS, EMC Business Unit

“Avamar Business Edition underscores EMC’s increasing attention to helping its partners to expand the reach of their addressable markets. Backup and recovery is often a first point of entry into new account relationships for us, and we can now leverage our experience and success with Avamar in enterprise accounts to approach an entirely new set of prospective users in the mid-market segment.”

Scott Look, Vice President & General Manager, Technology Infrastructure Solutions, Avnet Technology Solutions, Americas

“Avnet Technology Solutions adds value and accelerates our partners’ success through its global solutions distribution capabilities, and by leveraging strategic partnerships with leading technology solution providers like EMC. With the introduction of Avamar Business Edition, Avnet partners can now pursue new business opportunities and expand their success with EMC Avamar to medium-sized business organizations that need to deploy the same high level of data protection products for effective next-generation backup solutions.”

Dan Weiss, CEO and Co-founder, Varrow, Inc.

“The Avamar Business Edition is a welcome addition to the EMC Backup Recovery Systems product line and demonstrates EMC’s commitment to continually expand their solutions offerings and channel partner business. Our ability to reach our mid-market customers with the same quality, reliability and performance levels as the enterprise arms us as an EMC Signature Partner with a great solution that is affordable but also enterprise-class. Varrow looks forward to leveraging our experience with Avamar in larger deployments to expand our business in mid-market accounts.”

EMC Executive Quote:

Shane Jackson, Vice President of Marketing, EMC Backup Recovery Systems Division

“Customers and channel partners alike will benefit from the availability of EMC Avamar Business Edition. For years, Avamar has been helping enterprise customers to elevate their standard for protection of virtual environments while significantly reducing operational costs and administrative overhead. Unlike competing mid-market solutions that treat software and storage acquisition and implementation as two separate initiatives, Avamar Business Edition delivers a complete, easy-to-deploy, end-to-end solution that integrates industry-leading backup software and deduplication storage.”


The Avamar Business Edition is available now through EMC Velocity resellers in 3.9 and 7.8 terabyte configurations.

Additional Resources:

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Press Contacts

Ed Luboja
(203) 210-7404

EMC, Avamar, Data Domain, Velocity, VNXe and VSPEX are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks herein are the property of their respective holders.