Press Release

Postmedia Powers Media Strategy with EMC-Based Private Cloud

Canada’s Largest Newspaper Publisher Leverages VNX Family to Drive Digital Media Revenue Growth; Gains 1,400X Improvement in Performance and Reduce Storage Costs by 35%

HOPKINTON, Mass, October 16, 2012 - 
EMC Corporation (NYSE:EMC) today announced that Postmedia Network Inc., the largest publisher by circulation of paid English-language daily newspapers in Canada, has embarked on a journey to transform its IT infrastructure and create private cloud with the help of EMC® technologies and services.  Over the past three years, Postmedia has transformed its IT Infrastructure to create a more agile, scalable and powerful Infrastructure.  Postmedia is moving toward delivering IT-as-a-Service to the business and support innovation and growth.

Customer Benefits:

  • Increased Performance—With the help of EMC Global Services, Postmedia has seen a 1,400X improvement in the performance of its IT infrastructure.
  • Improved Utilization—Postmedia has increased storage utilization, enabling the company to scale as business demands for digital news and applications grow while sustaining high performance.
  • Reduced Costs—Since implementing a FLASH 1st strategy, Postmedia has increased performance and efficiency, while lowering storage costs by nearly 35%.
  • Improved Data Protection—Postmedia has lowered its recovery time by almost 85% recovering critical applications, such as Exchange, in just seven minutes with EMC RecoverPoint instead of up to 45 minutes with its previous solution.

Customer Challenges and Solution:

Like many publishers today, Postmedia had to confront structural changes in the industry such as the flight of advertising revenues to the Internet giants. Competition has been fierce from traditional publishers in Canada who are wrestling with the same issues, but also from digital properties that spin up with the seeming ease of a virtual machine. In this challenging economic environment all areas of the business were expected to improve efficiencies where possible, including IT.

Traditional approaches to delivering IT had to be revamped.  The task was to replace aging infrastructure with a cost effective technology refresh that would simultaneously reduce business risk and improve agility.

Postmedia worked with EMC to implement a private cloud infrastructure built on VNX and VNXe unified storage, Cisco Unified Computing System (UCS) servers, Cisco networking and VMware virtualization and cloud infrastructure technologies. The VNX is configured with a FLASH 1st strategy using the EMC FAST™ Suite, including FAST Cache and FAST VP, along with Flash and high-capacity disk drives. Postmedia leverages its VNXe’s to support its newspaper editorial business application at remote sites with EMC’s Unisphere Remote. The solution has increased performance dramatically, enabled greater business agility, and produced significant cost savings.

Postmedia relies on VNX for its full suite of mission-critical applications, including Microsoft Exchange. To protect and recover these business-critical systems, Postmedia has deployed EMC Data Domain deduplication storage systems and EMC RecoverPoint™ remote data protection.

Customer Quotes:

Mark Boucher, Vice President Technical Services, Postmedia Network Inc.

“We had to evolve and fundamentally change our whole architecture to live within the constraints of the data centre walls without adding operational cost. Postmedia’s cloud decision was born out of both business transformation and constraints, but cloud infrastructure was also expected to deliver a more resilient environment with less maintenance and support.”

“Our IT environment needed to move at the same fast pace that our business moves.  With EMC, we were able to transform our IT infrastructure and move to a more innovative and agile environment.” 

“EMC has been a strong partner for us. They not only deliver a comprehensive set of products to support our business, but they bring a number of capabilities and support to bring value to our organization.  Services from EMC has also been phenomenal.”

Anil Sedha, Midrange Services & Storage Supervisor, Postmedia Network Inc.

“With the help of EMC Consulting, we saw a 1,400X improvement in I/O along with an improvement in storage utilization, providing more scalability.”

“VNX’s FAST Suite provides us with the perfect balance of performance and capacity by automatically placing hot data on Flash drives and moving inactive data to high-capacity drives, As a result, we’ve reduced our storage costs by nearly 35%.”

“With RecoverPoint, we’re able to recover critical applications like Exchange in just seven minutes instead of up to 45 minutes as in the past. We can have our entire application environment back online in about 15 minutes and with minimal disruption to our journalists and 24x7 news stream.”

Additional Resources:

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Press Contacts

Jen Boucher

EMC, Data Domain, FAST, EMC RecoverPoint, Unisphere, VNX and VNXe are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.