Press Release

Iomega Announces Easy Cloud Access for SMBs and Others

Story Highlights

  • Iomega Corporation is making cloud storage even more practical and easy for service providers to offer to small and medium businesses (SMBs), remote offices and distributed enterprises.
  • New capabilities with Iomega network storage solutions now enable SMB customers and others to seamlessly store data in EMC Atmos-powered clouds.
HANNOVER, Germany (CEBIT), March 5, 2012 - 

Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced new integration between Iomega network storage solutions and EMC® Atmos™, making cloud computing a reality for smaller organizations and others by extending EMC Atmos cloud-based data protection and sharing to Iomega's network storage product offerings. The new integration gives SMBs, remote offices and distributed enterprises easy access to any Atmos powered cloud around the world.

The recently announced Iomega® StorCenter™ PX Server Class Series of network storage products ( features a new version of EMC® LifeLine™ software, which includes the Atmos Connector client software. In conjunction with a service provider, the Atmos Connector software lets a user copy data stored on an Iomega StorCenter network storage device directly to Atmos-powered cloud storage. Once a customer's data is in the cloud, it instantly becomes a backup copy to help protect the customer's data from various forms of outage. Additionally, customers can access their cloud-based data from more than one location to facilitate data movement and data sharing.

EMC Atmos is designed to provide powerful and efficient management of globally distributed cloud storage for big data environments. Service providers and enterprises can rapidly deploy new services with Atmos and the Atmos Cloud Delivery Platform, add-on software used to deliver and manage storage-as-a-service to any Atmos cloud. The Atmos Connector enables users of Iomega network storage solutions to take advantage of Atmos capabilities while having the flexibility to use their preferred Atmos-powered service provider. The commercial offerings of Atmos-powered cloud storage are especially important to business users of Iomega products who choose to use a commercial cloud storage service.

EMC Atmos is used by over 35 service providers worldwide, delivering Atmos-powered clouds in over 65 worldwide locations. Iomega network storage products are available worldwide from Iomega's network of distributors and resellers.

EMC Executive Quotes

"With the integration of the new Atmos Connector in Iomega network storage products, Iomega is taking a leadership position in bringing the power of cloud capabilities to small and medium business, as well as remote offices and distributed enterprise users," said Mike Nikzad, chief operating officer, Iomega Corporation. "The Atmos Connector provides a solution for users that understand the value of cloud services from a commercial provider as well as affordable, dependable network storage products like Iomega's award-winning StorCenter lineup of desktop and rackmount units."

"Some of the world's highest profile service providers have selected EMC Atmos to power their storage clouds and deliver innovative services to market," said Mike Feinberg, general manager, Cloud Infrastructure Group, EMC. "The Atmos Connector extends this innovation for our service providers by creating new opportunities to further monetize their clouds."

Preferred Service Provider Quotes

As Iomega's preferred cloud storage service provider in the U.S., AT&T powers its enterprise grade solution, AT&T Synaptic Storage as a ServiceSM, with Atmos technology. This new capability from Iomega will allow its customers to expand their data storage capacity into AT&T's network-based cloud almost effortlessly, easily share data between locations, and protect files in the event of disaster.

"When small businesses grow, so do their data storage needs, said Gregg Sexton, director of product management, AT&T Business Solutions. "This new capability allows Iomega and AT&T customers to easily configure and expand their storage options on-demand while benefitting from the security, reliability and performance of the AT&T network-based cloud."

In the Asia Pacific region, Ninefold is Australian public cloud computing and storage with locally stored data, free local support, self service flexibility and low latency. This allows users to provision virtual servers and cloud storage quickly - scaling up and down when needed – and only paying for the resources used.

"The Atmos capability included in the latest LifeLine release from Iomega is a powerful tool to help users adopt Ninefold's public cloud storage offering," said Brian Goodman-Jones, technology& innovation, Ninefold, Sydney Australia. "With an Iomega network storage product, users have a simple way to move important files to and from the Ninefold cloud storage service for protection and sharing. This combination of easy-to-use local storage and public cloud storage offers the best of both worlds to our customers."

In Europe, Redstor has been providing storage solutions since 1998 and is now the leading UK channel focused wholesaler of cloud backup and storage services into the education market and small to medium-sized enterprises, having first set up its online platform in 2005.

"Iomega's broad network of resellers makes it easy for users to utilize Redstor's Atmos cloud-based storage service, said Paul Evans, managing director, Redstor. "The Iomega network storage solution works out of the box with our service. Quite simply, the user supplies account information through the Iomega network storage device and it's ready to start storing data in our cloud. This is a straightforward way for users to move files to and from Redstor's cloud service for sharing and protection of important information."

Iomega StorCenter Network Storage Products

Iomega network storage products range from the new single drive Iomega® EZ Media & Backup Center with up to 3TB* of storage; the double drive desktop Iomega® StorCenter™ ix2, soon to be available from diskless configurations up to 6TB of storage; the quad-drive desktop Iomega® StorCenter ix4, with up to 12TB of storage; and the top-of-line Iomega® StorCenter™ PX Server Class Series of desktop and rackmount models.

The Iomega® StorCenter™ px4-300d utilizes four HDD bays and up to 12TB of storage; the Iomega® StorCenter™ px6-300d features six HDD bays and up to 18TB of storage capacity. Both models are available diskless, partially populated and fully populated. Empty bays in both models are fitted with a drive carrier that can accommodate 2.5-inch and 3.5 inch HDD drives, as well as SSD drives for performance-intensive applications.

With up to 12TB of storage capacity, the rackmount Iomega® StorCenter™ px4-300r Network Storage Array Server Class Series features four bays for use with HDDs or SSDs. The px4-300r comes in a space-saving 1U form factor ranging from diskless to fully populated with HDD and/or SSD drives. Iomega's flagship rackmount unit, the Iomega® StorCenter™ px12-350r Network Storage Array Server Class Series, utilizes 12 bays in a 2U form factor that ranges from partially populated with 4TB to fully populated with up to 36TB.


The EMC LifeLine Atmos Connector is available immediately with the new Iomega® StorCenter™ PX Server Class Series and the Iomega StorCenter™ ix2 family of network storage products featuring LifeLine release 3.2 or newer. Iomega network storage products start at less than $150. (Pricing is U.S. suggested retail.) The Atmos service is available from selected service providers around the globe.

About Iomega

Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage solutions for small businesses, home offices, consumers and others. The Company has sold more than 425 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading desktop and rackmount network attached storage products ideal for content sharing, data protection at small and medium businesses and distributed enterprises, as well as vertical applications such as video surveillance installations; a broad selection of direct-attached portable and desktop external hard drives; and multimedia drives, making it easy to move video, pictures and other files from the computer room to the livingroom. To learn about all of Iomega's storage products and network storage solutions, please go to the Web at Resellers can visit Iomega at

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Press Contacts

Edward Luboja
EMC Corporation

NOTE: This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

*1 TB = 1,000,000,000,000 bytes

Copyright™ 2012 Iomega Corporation. All rights reserved. Iomega and StorCenter are trademarks or registered trademarks of Iomega Corporation in the United States and/or other countries. EMC, Atmos, and LifeLine are trademarks or registered trademarks of EMC Corporation in the United States and/or other countries. All other trademarks used herein are the property of their respective owners.