Press Release

EMC Drives Evolution of Big Data Analytics and Business Agility with Breakthrough Greenplum Unified Analytics Platform

Delivers Game-Changing Combination of a Relational Database with Hadoop Processing and a Social Network for Collaboration Among Data Science Teams

HOPKINTON, Mass, December 8, 2011 - 
News Summary:
  • EMC® Corporation (NYSE:EMC) today announced the industry's next-generation platform to support Big Data analytics—the EMC Greenplum™ Unified Analytics Platform (UAP), combining co-processing of structured and unstructured data with a productivity engine and social network that shatters current barriers and enables collaboration among data science teams.
  • The new EMC Greenplum UAP fuses three Greenplum products into the industry's only unified offering to support Big Data analytics: 1) the award-winning EMC Greenplum database for structured data; 2) the enterprise Hadoop offering EMC Greenplum HD, for the analysis and processing of unstructured data; and 3) EMC Greenplum Chorus™, which acts as a productivity engine and social network for data science teams.
  • EMC Greenplum Chorus opens data science teams up to an entirely new way to collaborate across dispersed geographies and with very large data sets. Through the Chorus interface, users get ready access to tools, data and supporting resources that enable enterprise-wide Big Data productivity. Frictionless and rapid collaboration across data science teams helps to ensure useful insights get back to the business in time to take the right actions, thus increasing agility and innovation.
  • Greenplum UAP is the foundation of a data analytics strategy that enables organizations to be far more disciplined and proactive with their most valuable asset, data. Across sectors, it helps organizations achieve the operational and business agility (previously achieved by Web-scale companies) required to compete effectively in the era of Big Data.
Full Story:

EMC Corporation (NYSE:EMC) today unveiled the industry's next-generation platform to support Big Data analytics—the EMC Greenplum Unified Analytics Platform (UAP). Greenplum UAP is a single, unified data analytics platform that is extensible to other tools and uniquely able to support the analytics process by facilitating the discovery and sharing of insights from Big Data, in turn leading to greater business value than ever before.

Like many top Web-scale companies before them, mainstream businesses are starting to catch the Big Data analytics wave, recognizing data as the key enabler of business agility—the ability to adapt rapidly, proactively and cost efficiently to changes in the business environment. Traditional business intelligence (BI) tools typically crunch numbers to report what happened in the past and why. In the era of Big Data, new technologies like the Greenplum UAP and the emerging discipline of data science help organizations achieve an unprecedented degree of foresight and business agility.

Top Internet companies have set new standards for organizations that want to reap the benefits of Big Data analytics by anticipating the future through advanced or predictive analytics and then rapidly turning that insight into action. The results include greater customer intimacy and responsiveness, highly agile operations, faster time-to-market and new value creation. Across sectors, companies are preparing to bring these capabilities into their organizations and start realizing the benefits of Big Data analytics.

Why a Unified Platform?

Due to technology limitations, many companies approach Big Data analytics as a "departmental science project." This prevents the broader organization from taking advantage of all of their data, systems and people – and its ability to become more data-driven and competitive. Leading organizations know that if they are going to keep pace with the fast-evolving data landscape, they must quickly update their business intelligence infrastructure with Big Data technologies and embed analytics into the core of every key business process.

Greenplum's non-monolithic approach to Big Data analytics leverages all of an organization's data—structured and unstructured—and includes next-generation tools to empower the data scientist and other professionals who are increasingly part of the data science team. In order to glean insight from massive volumes of data and take the right actions, organizations need to do more than handle the co-processing of structured and unstructured data. They also need to ensure that the people who work with the data are able to iterate and collaborate on datasets and be as productive as possible. EMC Greenplum Chorus meets this need, offering a single interface for all an organization's data together with virtual databases for exploration and innovation, and social collaboration for insight and analysis.

By providing the foundation for organizations to become data driven and develop a data-centric culture, Greenplum UAP helps organizations realize the full promise of business agility in the era of Big Data. Greenplum UAP will be available in the first quarter of calendar 2012.

Supporting Quotes

Mike Brown, Chief Technology Officer, comScore
"We believe UAP will be transformational in the industry because it will provide a unifying platform for powerful and agile analytics. The seamless processing of the structured and unstructured data is critical to driving rapid innovation that is required in today's environment. It is the fusing of these multiple types of data at large scale that is where the magic lies to drive innovation and agility in business today."

Julie Lockner, Senior Analyst, Vice President Data Management, Enterprise Strategy Group
"EMC is leveraging Big Data analytics to drive business value for its customers and prospects. With the introduction of the EMC Greenplum Unified Analytics Platform, they are setting industry direction giving data science teams a better way to accelerate the time to value for Big Data. All the components necessary for a successful implementation are available in Greenplum UAP. While everything is conveniently packaged in a single platform, EMC is also providing open integration and APIs with the customer's tool vendor of choice. The beauty is that they are not about locking customers into a single tool or technology stack. This, combined with Greenplum Chorus, makes the company's offer very compelling."

Scott Yara, Senior Vice President of Products, Greenplum, a division of EMC
"There's no mistaking it, the Big Data era has arrived. Everyone is talking about it, everybody wants to do it but not everyone knows how. We think that analytics are the key to success in the Big Data era. With the introduction of the EMC Greenplum Unified Analytics Platform, EMC is delivering the keys to helping organizations extract the most value out of vast amounts of data and create more agile, data-savvy businesses."

From our Partners:

Click here to see Advanced Praise for EMC Greenplum Unified Analytics Platform

Additional Resources

About EMC

Greenplum, a division of EMC, is driving the future of Big Data analytics with breakthrough products that harness the skills of data science teams to help global organizations realize the full promise of business agility and become data-driven, predictive enterprises. The division's products include Greenplum Unified Analytics Platform, Greenplum Data Computing Appliance, Greenplum Database, Greenplum Analytics Lab, Greenplum HD and Greenplum Chorus. They embody the power of open systems, cloud computing, virtualization and social collaboration‹enabling global organizations to gain greater insight and value from their data than ever before possible.

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Press Contacts

David Oro
The Oro Group

EMC, Greenplum, and Greenplum Chorus are trademarks or registered trademarks of EMC Corporation in the United States and/or other countries. All other trademarks are the property of their owners.

Forward-Looking Statements
This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.