Press Release

EMC Wins 2011 RAVE Award for Document Creation

EMC Document Sciences xPression Product Recognized by Customers for Reducing Operating Costs, Streamlining Business Processes, and Improving the Customer Experience

HOPKINTON, Mass, July 5, 2011 - 

EMC Corporation (NYSE: EMC) today announced that EMC® Document Sciences® xPression® has won the 2011 RAVE Award for best document creation solution. RAVE Awards are presented by Tech Decisions magazine and Novarica, a leading insurance industry analyst firm. The RAVE Award is based on Novarica's Average Customer Experience (ACE) Ranking methodology, which includes industry-specific criteria such as organization, staffing, technology, and functionality. It focuses on customers in the insurance industry, where EMC Document Sciences is a market leader—trusted by customers like AIG, Arrowhead General, AXA, ING, The Hartford, Liberty Mutual, Mutual of Omaha, Prudential, Storebrand, Trustmark, and Western & Southern Financial Group.

EMC Document Sciences xPression automates the generation of highly customized and personalized customer communications for multichannel delivery, including print, email, Web, fax, and mobile devices. With xPression, organizations worldwide can consolidate disparate document generation systems to dramatically reduce operating costs, streamline business processes, and improve customer experience. xPression generates a wide variety of rich customer communications including correspondence, proposals, contracts, policies, statements, and marketing materials from a single robust system.

Customer Highlight

Western & Southern Financial Group is a rapidly-growing Fortune 500 company that provides a diversified range of financial services including life insurance, retirement planning, and investment products and services. Western & Southern requires an enterprise platform for comprehensive customer communications, as it typically produces hundreds of thousands of customer documents annually. Using EMC xPression, the company has:

  • Reduced the time to generate and deliver ad hoc letters by nearly 70%, while at the same time reducing the rate of human errors to less than 3%.
  • Faster customer service—representatives can now process requests in less than two minutes, usually while the customer is still on the phone.

"The Document Sciences xPression family enables global organizations to intelligently automate personalized communication with their customers," said Paul O'Brien, Vice President of Information Access, Information Intelligence Group at EMC. "As delivery models expand and customer requirements evolve, the xPression team remains committed to working with our customer base to understand and meet their needs. Winning this award—and being chosen by our customers—is especially gratifying and validates our customer-focused strategy."

EMC Document Sciences xPression is widely adopted across other industries, including Financial Services, Healthcare, and Government. Click here for additional details on xPression's RAVE award.

About Novarica

Novarica provides information, insights, and perspective on markets, operations, and technology to financial services and insurance executives. The company delivers its service through published research, retained advisory services, and project-based consulting. Novarica's research includes market and trend analyses, best practices research, case studies, and independent analyses of insurance software vendors. Novarica draws its knowledge from the personal experience of its principals, the ongoing information-gathering initiatives of dedicated research staff, and regular communication with insurer executives through informal networks and through the Novarica Insurance Technology Research Council, a community of more than 225 insurer CIOs and senior executives. For more information, visit

About TechDecisions

Tech Decisions, published by Summit Business Media, guides top-level insurance technology and business professionals in managing their companies' systems on a day-to-day basis and informs their decision-making for the future. Tech Decisions helps readers leverage time-tested as well as leading-edge technology products, systems, and strategies—and in making the best decisions to fulfill the business and profitability needs of today's insurance and financial services marketplace. For more information, visit

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Press Contacts

Katryn McGaughey
(508) 293-7717

EMC, Document Sciences, and xPression are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.