Press Release

Iomega Announces WIRED Magazine’s “Editor’s Pick” of The Iomega Home Media Network Hard Drive Cloud Edition

June Issue of WIRED Magazine Selects Iomega Network Hard Drive Over Leading Competitors in Consumer Network Storage Device Comparison

SAN DIEGO, June 08, 2011 - 

Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced that the Iomega® Home Media Network Hard Drive Cloud Edition has been awarded the "Editor's Pick" by WIRED magazine in a side-by-side comparison of the major consumer network hard drives.

In a feature titled "Local Clouds" in the June issue of WIRED magazine, the Iomega Home Media Network Hard Drive Cloud Edition was selected as "Editor's Pick" over competing network storage products from Buffalo, Seagate and Western Digital.

"The Iomega (Home Media Network Hard Drive Cloud Edition) piles on the features without getting bloated," writes WIRED editor Christopher Null. "Easily compatible with both DLNA devices and iTunes, it was the best drive we tested for sharing across multiple computers. It can also be set to automatically backup Mozy or Amazon S3 accounts and to share files with Facebook, Flickr, YouTube, or a predetermined list of users…"

Jonathan Huberman, president of Iomega Corporation, said, "It is extremely gratifying when a prestigious, world-renowned publication such as WIRED magazine recognizes one of our network storage products as their favorite in its category. Iomega is committed to bringing to market the best network storage products for the home, SOHO and SMB markets. As part of EMC, the world's leader in cloud technology, Iomega incorporates not only fundamental but advanced features in our network storage products, such as our new Personal Cloud technology. We couldn't be happier or more appreciative that WIRED has recognized our product and its competitive advantages."

To read the online version of the WIRED magazine article, please go to
http://www.wired.com/reviews/2011/06/pr_networkdrives/?pid=885&viewall=true.

Iomega Personal Cloud Technology – Own Your Own Cloud

The ultimate data protection and remote access solution for small businesses and consumers, Iomega's Personal Cloud technology gives you control of your own Personal Cloud with a revolutionary web-based computing architecture that connects your Iomega network storage device to other individuals and/or devices via the Internet without complexities and extra costs. You can invite up to 250 members (devices) into your Personal Cloud, giving business contacts, co-workers or friends and family around the globe the ability – determined by you – to copy and share files directly between computers as though they were all together on a local network.

Unlike most public and private cloud applications, Iomega's Personal Cloud technology is completely self-owned – the content and accessibility is always under your control. Best of all, there are never any usage fees or subscription charges; instead, Iomega gives consumers and small businesses a great value for cloud access and data protection.

Iomega Personal Cloud technology is now available with every Iomega network storage solution. With two or more Iomega network storage cloud edition products, consumers and small businesses can remotely backup onsite data to an alternate location – be it the office, home or some other location – creating the ideal disaster recovery plan that's easy to implement and economical, too.

Iomega Home Media Network Hard Drive Cloud Edition

Available in 1TB* and 2TB capacities, the single-drive Home Media Network Hard Drive Cloud Edition makes it easy for home users and small businesses to share work files, photo slideshows, music libraries and other files with co-workers, friends and family anywhere in the world (with an Internet connection).

The Iomega Home Media Network Hard Drive Cloud Edition utilizes the acclaimed EMC LifeLine™ software, a fully-developed Linux operating environment and suite of applications designed for seamless cross-platform support with Windows®, Mac® and Linux computers.

With excellent performance, easy menus and settings, and lots of data protection and sharing features, the Home Media Network Hard Drive Cloud Edition is the ideal centerpiece of any home or small office network that also can benefit from having its own economical cloud. The Iomega Home Media Network Hard Drive Cloud Edition is so simple to use that even those who have never used network storage will find it a breeze to set up.

About EMC

The Iomega® Home Media Network Hard Drive Cloud Edition is available worldwide in two capacities: a 1TB model for $169.99, and a 2TB model for $229.99. (All pricing is U.S. suggested retail.)

For more information on the Iomega Personal Cloud technology and the new Iomega Home Media Network Hard Drive Cloud Edition, as well as Iomega's other network storage solutions, please go to www.iomega-personal-cloud.com.

Iomega is a worldwide leader of innovative storage solutions for small businesses, distributed enterprises, home offices, and consumers. A wholly-owned subsidiary of EMC, the world's premier information infrastructure technology provider, Iomega has shipped more than 14 million terabytes of storage since its inception in 1980. Today, Iomega's portfolio includes industry-leading network attached storage solutions that utilize world class EMC storage and security technologies as well as Iomega's Personal Cloud technology; one of the industry's broadest selections of portable and desktop hard drives; multimedia drives that make it easy to view video and Internet content in the living room; and the one-of-a-kind Iomega® SuperHero™ Backup & Charger for iPhone. To learn more go to www.iomega.com. Resellers in US can visit www.iomega.com/ipartner and in EMEA visit www.ioclub.net.

Press Contacts

Chris Romoser
Iomega Corporation
858-314-7148
romoser@iomega.com



NOTE: This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

*1TB = 1,000,000,000,000 bytes

Copyright© 2011 Iomega Corporation. All rights reserved. Iomega and StorCenter are trademarks or registered trademarks of Iomega Corporation in the United States and/or other countries. EMC and Mozy are trademarks or registered trademarks of EMC Corporation. All other trademarks are the property of their respective holders.

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