Press Release

EMC Unveils Mobile User Interface for Apple iPad

New EMC User Interface to Support the “New User” of Post PC Era

EMCWORLD 2011—LAS VEGAS, May 11, 2011 - 

News Summary:

  • EMC® unveils its first new mobile user interface for the Apple iPad.
  • New EMC Information Intelligence Group (IIG) user interface supports the new user demand for increased mobility and Choice computing.
  • New post PC era user demands driving EMC IIG strategy to deliver new user interfaces across product portfolio.

EMCWORLD 2011—LAS VEGAS - May 11, 2011 - EMC Corporation (NYSE: EMC) today unveiled its first mobile user interface for the Apple iPad, with plans to support subsequent tablets and smartphones in the future. The new mobile user interface is a key piece of EMC's strategy and roadmap focused on user experience, choice computing and agility.

New User Interface for Mobility and Unification

IIG's new interface, demonstrated for the first time at EMC World, is optimized for usability and performance on specific form factors. Built using RESTful Services, EMC's new mobile interface will initially support casual consumption and light authoring of content for the Apple iPad , with support for other tablet and smartphone platforms to follow. In addition to delivery of mobile applications on a regular cadence, EMC will enable partners and customers to develop mobile solutions and applications on top of its platform. Existing licensed users of EMC Documentum® user interfaces will have access to these mobile interfaces at no additional cost.

EMC also announced an open and standards based UI approach leveraging industry-leading technologies that will unify its content management, collaboration, case management, and rich media clients over time. As a proof point of this, EMC announced general availability of CenterStage® 1.2 which adds basic content management capabilities to its enterprise collaboration foundation. This version of CenterStage adds read/write repository access, a container-based security model to easily gain access to content, as well as single sign-on support.

The New User of the Post PC Era

The "new user" of the Post PC era is the impetus driving EMC's client/user interface strategy, as new end point devices provide an opportunity for rich innovation. The strategy includes making the user experience compelling, fast and modern; cloud-enabled; inclusive for the active developer ecosystem, and deliver flexibility for composing new solutions.

"As cloud computing continues to become mainstream and mobile- and tablet-based devices proliferate, EMC is pleased to leverage leading technologies to extend and enhance the delivery of our user interfaces," said Jeetu Patel, Chief Strategy Officer, Information Intelligence Group Division of EMC. "Choice computing leads to a new wave of innovation, which we embrace as an opportunity to lead. Our UI roadmap responds to key market trends, like mobility, and reinforces our commitment to delighting the information worker."

At EMC World, Jeetu Patel and Rohit Ghai, Vice President of Product Development, will host a session to further explain EMC's User Interface strategy. For more information on sessions at EMC World, please visit:
http://www.emcworld.com/images/Momentum_2011_Agenda-master4webpage.pdf.

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About EMC

EMC is targeting the new user interface to be available later this year.

EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Press Contacts

Katryn McGaughey
508-293-7717
katryn.mcgaughey@emc.com



EMC, Documentum, and CenterStage are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

Forward-Looking Statement:
This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

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