Press Release

EMC Enables Service Providers to Accelerate Customers' Journey to Cloud Computing

Comprehensive Service Provider Program Delivers IT Organizations Greater Efficiency, Control and Choice via Trusted Cloud Services

EMCWORLD 2011—LAS VEGAS, May 10, 2011 - 

News Summary:

  • EMC partners with service providers instead of competing with them to deliver cloud services, an essential element of its hybrid cloud strategy.
  • Introduces a multifaceted service provider partnership program that enables service provider partners to develop, deploy, market, and sell public and private cloud services.
  • Thirty partners worldwide join the program at launch providing customers with a wide portfolio of service offerings.
  • Enhancements to Velocity™ Solution Provider Partner program provide expanded opportunities for channel partners to deliver cloud based services to customers.

EMCWORLD 2011—LAS VEGAS - May 10, 2011 - EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today unveiled a multi-faceted program that enables service provider partners to create, deploy, market, sell and deliver EMC-powered public and private cloud services. As a core element of EMC’s hybrid cloud strategy, EMC is establishing focused and committed partnerships with leading service providers around the world to expand the range of options for IT organizations seeking to gain business agility through the efficiency and choice offered by cloud computing, without sacrificing trust or control.

"Service providers play a vital role in fulfilling the promise of hybrid cloud computing, which is why EMC has committed resources across the company to help enable the success of our service provider partners and our partner program," said Howard Elias, President and Chief Operating Officer, EMC Information Infrastructure and Cloud Services. "Aligning EMC's cloud computing architecture, expertise and go-to-market strategy with a strong stable of trusted service providers will give enterprises greater flexibility in their choice of cloud models for their applications without sacrificing control. That's the essence of EMC's cloud vision."

"In contrast to technology vendors with increasingly vertical and proprietary business models choosing to aggressively compete with service providers by hosting their own cloud services, EMC remains squarely focused on delivering technology solutions to our customers in partnership with the world's leading service providers. We are committed to enabling our service providers to deliver trusted, enterprise-class cloud services that allow our mutual customers to choose the right source for every IT workload,” said Dennis Hoffman, EMC’s Senior Vice President, Service Providers. “That commitment is embodied in EMC’s service provider strategy, which includes the development of service provider-centric solutions that complement customer-based private cloud infrastructures, creation of a structured partnership program and formation of a dedicated service provider executive leadership team."

EMC's commitment to choice in cloud services is evidenced in the new Velocity Service Provider Partner Program. The program provides increasing sales, marketing, planning and education benefits to partners as they invest in EMC solutions with the singular goal of delivering compelling cloud services to the global IT market. Also available are business development and services creation resources to enable partners to develop differentiated offerings built on EMC technology, marketing support including marketing development funds (MDF,) campaigns, field execution, and sales enablement tools.

The Velocity Service Provider Partner Program is open to cloud service providers of all kinds: telco/cableco, hosters, outsourcers, ISVs and enterprises. Initial service providers include: ACS, AT&T, Bell Canada, Bluelock, Blue Mile, Cable&Wireless Worldwide, Ceryx, CGI, Cincinnati Bell, Cobweb, Colt Technology Services, CSC, Engineering, Harris,, MTI, NTT Europe, NYSE Technologies, OnX, OpSource, PAETEC, Peak 10, QTS, Redstor, Savvis, Secure 24, SunGard, Terremark, Unisys, and Verizon. Together, these service provider partners offer customers agile, differentiated and cost effective options based on EMC solutions/platforms today.

EMC is also announcing planned enhancements to the Velocity Solution Provider Program to support channel partners who are building out a service provider capability with EMC technology, as well as those who partner with existing Velocity Service Provider Program members to deliver EMC-based services to customers. Later this year, Velocity Solution Provider Program partners will be eligible to earn a Service Provider designation. Benefits may include logo usage indicating the partner has achieved the service provider designation, services offerings, methodologies and tools, sales tools and marketing campaign resources. Partners may apply co-op funds earned and MDF from their reselling business toward their EMC hosting business. In addition, EMC channel partners may also be able to apply solutions sold as a service toward their existing Velocity Solution Provider program compliance requirements.

EMC Service Provider-centric Offers

EMC offers a portfolio of consulting and professional services for service providers and their customers to assist in balancing workloads across service delivery models – ranging from legacy physical architectures and virtualized infrastructures through on– and off-premise cloud architectures. The EMC Cloud Advisory Service with Cloud Optimizer helps customers develop a strategy for optimizing the placement of application workloads. By assessing three factors – economics, trust and functionality – organizations can maximize their cost savings and business agility gained through the use of private and public cloud resources. This framework to approach people, process and technology around the implementation of cloud architectures helps drive a holistic business case for greater adoption.

EMC also is leveraging its broad portfolio of industry-leading technologies – virtualization, information protection, information security and information management – to help service providers build comprehensive IT-as-a-service (aaS) offerings for their customers. For example, EMC is leveraging:

  • Vblock® Infrastructure Platforms from VCE, the Virtual Computing Environment Company, which are based on EMC Symmetrix® VMAX™, EMC VNX™ unified storage and EMC Ionix® Unified Infrastructure Management, to deliver high-performance, large-scale virtualization across service provider data centers.
  • New EMC OnDemand, a new hybrid cloud deployment model accomplished through a VCUBE, a multi-service dynamically provisioned container of encapsulated services, to provide an off premise private cloud hosted environment through service providers that offer appropriate EMC certified infrastructures. The architecture of EMC OnDemand is designed to be flexible across a variety of infrastructures (see separate release).
  • EMC Atmos® cloud-enabled storage, which currently powers more than 20 service providers at more than 40 data centers around the globe.
  • EMC Isilon®, scale-out NAS solutions for big data service providers and file-based applications which are delivered to more than 1800 customers worldwide.
  • EMC Avamar®, EMC Data Domain®, EMC RecoverPoint, and EMC Data Protection Advisor products, which are used by service providers to provide Data Protection-aaS offers.
  • A set of security technologies from RSA, The Security Division of EMC, that help enable control and visibility over cloud resources, including the RSA® enVision® platform, RSA® Data Loss Prevention (DLP) suite, and RSA Archer™ eGRC solutions that will equip service providers to offer managed SIEM, DLP and GRC solutions.
  • Big Data technologies such as EMC Greenplum® to provide the foundation for analytics-as-a-service offers.
  • Integration of EMC products with third party applications and technologies to enable enterprise services such as Email-aaS, Collaboration-aaS, Virtual Desktop-aaS solutions as well as industry-based cloud solutions for Education, Healthcare Imaging and Records, and other verticals.

EMC also is helping service provider partners accelerate the creation, integration and deployment of cloud service offerings through pre-tested and optimized reference architectures, blueprints and build guides. Through the deployment of dedicated service provider field experts and the creation of Service Provider Competency Centers, EMC is combining decades of enterprise data center experience with now-resident service provider expertise, EMC is helping to ensure the compatibility of these solutions with service provider and end-user environments alike.

Service Provider Quotes:

"Our alliance with EMC helps us extend the range of enterprise-grade cloud capabilities our global network can deliver to business customers. EMC's approach of enabling service providers fits nicely with our strategy of supporting openness, interoperability, innovation and collaboration in the rapidly-expanding cloud marketplace," said
Steve Caniano, Vice President, Hosting and Cloud Services, AT&T Business Solutions.

"Customers are increasingly looking to move some of their workloads off premises to a robust, reliable and secure cloud computing environment that meets all their required service levels. Working strategically with EMC gives Cable&Wireless Worldwide the ability to build innovative services based on the company's data centre management and virtualized hosting services portfolio that is used by many enterprise and UK Government customers. We believe customers will be excited by the way our cloud services allow them to boost efficiency and gain agility from the cloud with the same levels of performance they are accustomed to from EMC," said
Andrew Halliwell, Director of Commercial Development, Cable&Wireless Worldwide.

"CSC and EMC share a vision for our customers – enterprise grade cloud services delivered in a secure and consistent way around the world with the most cost effective model. The market is responding very well to our approach, which is simply letting the customer's workloads guide their decision as to which cloud model is best for them. Prioritizing the workloads that will provide the greatest return on investment, quickly migrating them and then leveraging the state of the art cloud fabric, made possible in part by EMC, ensures the success that companies and agencies are expecting by moving to the cloud," said
Siki Giunta, Vice President, Cloud Computing and Software Services, CSC.

"Leveraging NTT Europe's strengths in Secured IT hosting services, EMC's proven and trusted solutions will help us accelerate service creation and deployment. The comprehensive reference architectures and technology blueprints will help us reduce risk and deliver a flexible and scalable service delivery platform," said
Damian Skendrovic, Vice President Managed Services for NTT Europe.

"As industry leaders like EMC make technology that is more accessible to industry-specific service providers like NYSE Technologies, we can even more effectively continue advancing our goals of enabling customers to operate their businesses more efficiently and empower them to accelerate the pace of their own innovation. Our partnership with EMC is a critical piece in our commitment to customers and another way that NYSE Technologies is working to create a unique service model for flexible, on-demand storage and computing for global financial services," said
Don Henderson, CTO, NYSE Technologies.

"Verizon is highly focused on helping enterprises around the globe tap into the transformative power of the business-class cloud. With innovative programs like this from EMC, Verizon is able to accelerate its delivery of secure, high-performance cloud solutions to clients," said
Kerry Bailey, Verizon Group President, Enterprise Cloud Strategy & Services.

Channel Partner Quotes:

"EMC has developed a strong program to help channel partners that are making investments in data center technologies that support increasing customer demand for off-premise, hosted IaaS offerings. EMC continues to listen to its channel and evolve its programs to support our needs. We are excited about the opportunity to advance our existing relationship with EMC by delivering as an EMC service provider within our specialty skill sets," said
Dan Serpico, President, Fusion Storm.

"EMC has listened to its channel and is taking steps to help us evolve our business models as new and existing workloads migrate to off-premise environments. We are seeing increasing demand from our customers to deliver solutions as a service. EMC understands this and is building a framework within the Velocity Solution Provider Program that supports and rewards us for delivering these solutions to our customers. We are confident that the training and resources that EMC will provide its channel will enable us to deliver the solutions our customers require," said
Matthew Yeager, Practice Leader for Data, Computacenter UK.

Analyst Quote:

"Gartner surveys prove that cloud computing is garnering significant global adoption. On average, 44% of worldwide cloud computing budget is spent on cloud services from external service providers, and 46% of respondents expect to increase that spending in the next budget year by 32%, according to Gartner, Inc. User Survey Analysis: Cloud-Computing Budgets Are Growing and Shifting; Traditional IT Services Providers Must Prepare or Perish, Bob Igou 12 August 2010. As businesses are adopting cloud infrastructure as a service for a variety of purposes, via private clouds within their own data centers and via external service providers, or through hosted or outsourced private clouds, the vendor ecosystem will grow more complex, and partnerships and alliances will increase in importance." said
Lydia Leong, Research Vice President, Gartner

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC’s products and services can be found at

Press Contacts

Jennifer Dreyer

EMC, Velocity, VNX, Symmetrix, VMAX, Ionix, Atmos, Isilon, Avamar, Data Domain, RSA, enVision, Archer and GreenPlum are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.