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Press Release

EMC Isilon Showcases “The Solution for Every Media Workflow” at The National Association of Broadcasters Conference 2011

Global Leader in Scale-Out NAS Joins with Industry Leaders Amberfin, Aspera, Front Porch Digital, Gallery, Marquis and Telestream to Deliver Complete, End-to-End Media Workflow Solution

LAS VEGAS, NV, April 11, 2011 - 

EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced it has joined with media and entertainment industry leaders AmberFin, Aspera, Front Porch Digital, Gallery-Sienna, Marquis, and Telestream to showcase a complete, end-to-end media workflow solution at the National Association of Broadcasters (NAB) Conference in Las Vegas, NV, April 11-14.

Featuring next-generation EMC Isilon® scale-out NAS hardware and software platforms (see separate release), Isilon will be demonstrating an integrated media workflow solution that includes content creation, editing, transcoding, play-out and archival at NAB booth SL11614 throughout the conference. Using Isilon scale-out NAS, media organizations can create a simple to manage, shared storage resource that scales beyond 10 petabytes (PB) of capacity and 85 Gigabytes per second (GBps) of aggregate throughput in a single file system, delivering an ideal storage platform for every stage of the media workflow lifecycle. Featuring 80 percent or better storage utilization and a proven ROI of 125 percent in less than six months, Isilon provides media companies the ability to accelerate project time-to-delivery, driving increased revenue and speeding time to market.

"In today's highly-diverse and competitive media industry, workflow consolidation and collaboration are critical to success," said Roger Frey, Senior Director of Alliances and Solutions Marketing, Isilon. "Isilon scale-out NAS solutions enable media organizations to unify applications, aggregate content and collaborate in real-time, providing an ideal storage platform for the multi-media, multi-format model of today's media industry. By joining with our media industry partners at NAB, Isilon is proud to offer one storage solution for the breadth of real-world media workflows."

"The faster content is ingested into the media workflow, the faster it creates revenue, making a seamless ingest process critical to maximizing the value of media assets," said Jeremy Deaner, CEO, AmberFin. "With AmberFin and Isilon, media organizations can easily ingest content for immediate access and distribution throughout their workflow, improving both productivity and efficiency."

"To accelerate project completion and maximize artists' time, media assets need to be properly formatted and easily accessible to the many different editing systems in use today," said John Woodhouse, Product Manager, Marquis Broadcast. "By combining Marquis' Parking and Bridging sequence utilities with Isilon scale-out NAS, media organizations can ensure each unique editing system receives content tailored to its requirements, enabling artists to spend their time editing content, not waiting for it."

"With more revenue opportunities for new and old content alike, media organizations are faced with the challenge of how to efficiently format media assets for the many distribution mediums available today," said Anna Greco, VP of Client Services at Telestream. "With Telestream and Isilon, media companies can immediately access and seamlessly transcode assets into a wide range of formats, ensuring they maximize the value of this content to drive profits."

"Our Sienna Digital Media Infrastructure delivers incredible power and flexibility, driving next generation workflow in news and sports – however, over the years we have learned that a sophisticated media infrastructure like Sienna lives or dies on the reliability and performance of data storage," said Mark Gilbert, CTO, Gallery-Sienna. "This realization led us to specify Isilon as the primary recommended storage platform for Gallery-Sienna, as it creates a single, shared storage resource that scales in-line with the demands of even the most intense media environments."

"In today's evolving media landscape, a wide variety of new delivery mediums are providing broadcasters an unprecedented opportunity to monetize their content," said Dave Polyard, Senior Vice President Strategic Sales, Front Porch Digital. "The combination of Front Porch Digital and Isilon enables media organizations to unify their media assets in a centralized, immediately accessible archive, providing the foundation for a cost-effective, multi-format distribution model."

"A constantly-evolving media supply chain requires technologies that enable real-time collaboration, data sharing and distribution on a global scale. With patented fasp™ transport at their core, Aspera's WAN optimization solutions drive at the heart of big data enterprise productivity and efficiency, with unprecedented 10Gbps performance," said Cary Capece, Senior Vice President of World Wide Sales and Business Development. "With Aspera software as a native component of Isilon's OneFS scale-out NAS operating system, it has become a reality for media companies to design and implement file-based workflows of any kind, on any type of network infrastructure, regardless of the number of locations and the distance between them."

By consolidating content creation, editing, play-out and archival onto single point of management, Isilon scale-out NAS solutions deliver the storage foundation for every stage in the media workflow. At NAB 2011, Isilon and its partners demonstrate how an integrated technology platform enable media organizations to more effectively manage, store, access and drive value from vast and rapidly growing libraries of media content for multiple distribution channels, media formats, and consumption models. With Isilon, media companies can improve productivity, reduce costs and complexity, and pursue new business opportunities, all from a single, easy to use storage solution.

About EMC

Isilon, a division of EMC, is the global leader in scale-out NAS solutions. We deliver powerful yet simple solutions for enterprises that want to manage their data, not their storage. Isilon's products are simple to install, manage and scale and, unlike traditional enterprise storage, Isilon stays simple no matter how much storage is added, how much performance is required, or how business needs change in the future. We're challenging enterprises to think differently about their storage, because when they do, they'll recognize there's a better, simpler way. Learn what we mean at http://www.isilon.com.

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Press Contacts

Lucas Welch

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