Press Release

EMC Helps Blue Diamond Solutions Deliver Cloud Based Backup

EMC Avamar Chosen as the Standard for Hosted Cloud Service Provider to Deliver Cost-effective Next Generation Backup and Recovery

HOPKINTON, Mass., April 6, 2011 - 

EMC® Corporation (NYSE:EMC), the world leader in information infrastructure solutions, announced today that New Jersey-based hosted cloud solutions provider Blue Diamond Solutions (BDS) has chosen EMC Avamar® deduplication backup software and systems to deliver next generation disk-based backup capabilities to its customers. The inherent simplicity, low bandwidth consumption and advanced automation of Avamar is a perfect match for the BDS model, which rapidly advances customers' IT capabilities by providing on-demand cloud-based services for offsite backup, server virtualization, and desktop virtualization.

As more information technology managers pursue cloud-based computing models, there is a growing demand for offsite backup of both traditional and virtualized data stores. EMC Avamar dramatically reduces the bandwidth demands associated with replication of backup data between sites, enabling managed service providers to address the backup window timing requirements of their customers. At the same time, highly reliable recoveries from disk are achieved, giving users confidence in their ability to rapidly restore data and meet individual compliance requirements.

Bill Crank, CEO of Blue Diamond Solutions, said "Most of our customers are in the mid-tier, with multiple terabytes of data. We've found there aren't a lot of solutions for them that are both effective and cost efficient. We're typically taking them away from a tape-based scenario, where some actually know that they can't effectively recover their data. We've partnered with EMC to provide our infrastructure, and with EMC's assistance we've created an offsite backup scenario that is easy for our channel to sell and simple for our customers to use."

Deployment of Avamar at a Blue Diamond Solutions customer site is straightforward. Avamar is installed at the customer site and the replication of backups to an Avamar Data Store grid at Blue Diamond's data center hub is initiated. BDS uses EMC Data Protection Advisor as a reporting and chargeback tool, enabling a "pay-as-you-grow" model for customers.

"The cloud hosting and managed service provider market and the continued explosion of server virtualization are opportunities for Avamar backup software to help accelerate the adoption of next generation backup and recovery," said Rob Emsley, Senior Director of Product Marketing for EMC's Backup Recovery Systems division. "Blue Diamond Solutions is leveraging a suite of progressive technologies and expertise to deliver an IT-as-a-service model that gives small and mid-sized and companies access to enterprise style infrastructure and capabilities they might not have the resources to achieve themselves."

About EMC

Blue Diamond Solutions, Inc. (BDS) offers hosted cloud solutions, such as Virtual Desktop, Virtual Server and Back-up Disaster Recovery Solutions and is also a Managed Services Provider specializing in proactive management of desktop and network infrastructure. BDS provides comprehensive and cutting edge Information Technology solutions on demand that solve the business challenges that impede progress and stifle growth. Blue Diamond Solutions provides a unique blend of managed services and strategic technology consulting at a cost-effective price which enables companies to stay focused on managing their businesses and not their technology. BDS products and services can be found at

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at

Press Contacts

Ed Luboja

EMC and Avamar are registered trademarks of EMC Corporation in the United States and/or other countries. All other product and company names herein may be trademarks of their respective owners.

Forward-Looking Statements

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.