Press Release

EMC and SDL to Expand Web Content Management Solutions

Leading WCM Vendor Offers EMC Customers Enterprise-Ready Options to Create More Engaging Online Experiences

WASHINGTON D.C., March 21, 2011 - 

At the AIIM International Conference and Expo @ Info360, EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced a global agreement with SDL (LSE: SDL), the leading provider of Global Information Management solutions. This will complement EMC's existing relationships in Web Content Management (WCM) and Web Engagement Management, and helps it to continue giving customers multiple approaches to optimize users' online marketing experiences for maximum brand impact.

The goals of marketing leaders for most companies are consistent: build brand awareness on a truly global scale and affinity that positively impacts loyalty and revenue in cost-effective ways. As new devices and engagement models continue to evolve, meeting customer demands can challenge even the most progressive enterprises. The agreement with SDL is focused on joint selling, marketing and go-to-market opportunities. By working with other leading companies and technologies, EMC is able to extend the value of its market-leading solution for marketing resource and brand asset management, EMC® Documentum® Media Workspace.

SDL offers SDL Tridion, the leading WCM platform which enables Global and Multilingual Website Management, Multi-Channel Engagement through Web, Mobile and Email, Brand Management and advanced Targeting, Profiling and Personalization. The company is widely-regarded for its enterprise-ready capabilities, from content creation through translation and localization features, rich media and mobile access.

"For our customers, it is a key requirement to provide a customer experience that drives conversion, revenue and deeper brand loyalty across channels, cultures and languages throughout the customer journey," said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions. "The agreement with EMC confirms the growing demand for solutions on a global scale and confirms increased traction for our Global Information Management vision."

"The market has spoken. Our customers are clearly looking for options given their vast requirements for multi-lingual support and fast-to-deploy solutions to extend their online customer experiences," said Paul O’Brien, Vice President and General Manager of the Information Access product division of EMC's Information Intelligence Group. "The WCM/WEM market is red hot, and EMC and SDL plan to work together to provide a variety of options that will benefit our mutual customers."

About EMC

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at

Press Contacts

Rick Lacroix, EMC
508 293 7261

GolinHarris for SDL (Americas) – Rowena Sara
415 318 4376

SDL Europe and Corporate Headquarters - Amy Hall
+44 (0)1628 410120

EMC and Documentum are trademarks or registered trademarks of EMC Corporation in the United States and/or other countries. Other trademarks are the properties of their respective owners.

Forward-Looking Statements

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.