Press Release

Hackensack University Medical Center Selects Risk-Based Authentication from RSA to Help Secure patient Data

RSA, The Security Division of EMC (NYSE: EMC), today announced that Hackensack University Medical Center, New Jersey’s largest provider of inpatient and outpatient services, has selected RSA® Adaptive Authentication to help prevent unauthorized access to sensitive patient data while providing convenience to its users and meet strategic organizational goals including regulatory compliance.

Atlanta,, March 2, 2010 - 

RSA, The Security Division of EMC (NYSE: EMC), today announced that Hackensack University Medical Center, New Jersey's largest provider of inpatient and outpatient services, has selected RSA® Adaptive Authentication to help prevent unauthorized access to sensitive patient data while providing convenience to its users and meet strategic organizational goals including regulatory compliance.

"Since physicians will be able to conveniently access patient data whenever and wherever they are, RSA Adaptive Authentication will enable us to provide even higher quality patient care," said Benjamin Bordonaro, Chief Technology Officer at Hackensack University Medical Center. "Meeting the specific needs of our pre-existing infrastructure, this authentication solution is efficient for our IT department to administer so the team can spend time on more strategic projects rather than day-to-day administrative tasks. It will also enable us to help meet guidelines for two-factor authentication set forth by HIPAA."

Hackensack University Medical Center works with 1,500 physicians, but only 300 are on staff. The remaining 1,200 individuals are independent consulting and referring physicians. All physicians need secure, remote access to patient electronic medical records, including lab results, x-rays, MRI scans, and cardiology and radiology results. HIPAA (Health Insurance Portability and Accountability Act) guidelines strongly recommend two-factor authentication so that data cannot be accessed inappropriately.

"Top referring physicians are in high demand in the New Jersey area," continued Mr. Bordonaro. "We must ensure it is as easy as possible for them and their office staff to access our systems."

RSA Adaptive Authentication is a Software-as-a-Service (SaaS) and on-premise risk-based authentication and fraud detection platform currently used by more than 8,000 organizations across multiple industries to protect more than 250 million online identities. RSA Adaptive Authentication is designed to conveniently authenticate users based upon risk indicators powered by the RSA® Risk Engine, such as device identification, geo-location, behavioral profiling, and fraud data from the RSA eFraudNetworkSM community.

Risk-based authentication helps to ensure that the security of patients' electronic medical records cannot be compromised through password theft. RSA Adaptive Authentication makes it as convenient as possible to validate users — essential in the high-pressured hospital environment, often without them being aware of the behind-the-scenes authentication. A unique risk score is assigned to each activity, and users are only challenged when an activity is identified as high-risk or an organizational policy is violated.

"We have worked closely with Hackensack University Medical Center for more than ten years, helping them to maintain secure physician access to patient records," said Tom Corn, Vice President of Product Marketing at RSA, The Security Division of EMC. "The deployment of RSA Adaptive Authentication is the next logical step forward in the evolution of Hackensack University Medical Center’s security infrastructure that continues to meet their evolving organizational and user needs."

CDW, a partner of both RSA and Hackensack University Medical Center, has worked with RSA and SCE Consultants to build the solution which plans to go live in the first quarter of 2010.

Hackensack University Medical Center is the largest provider of inpatient and outpatient services in the state of New Jersey. It is affiliated with the University of Medicine and Dentistry of New Jersey and was founded in 1888. Hackensack University Medical Center employs more than 7,500 people, including more than 1,500 physicians and dentists, and has a volunteer force of over 1,600 people.

About EMC

RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world's leading organizations succeed by solving their most complex and sensitive security challenges. RSA's information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used. RSA offers industry-leading solutions in identity assurance & access control, data loss prevention & encryption, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit www.RSA.com and www.EMC.com.

Press Contacts

Kerry Walker
Outcast Communications
339-244-4089
kerry@outcastpr.com

David Seuss
RSA, The Security Division of EMC
781-515-6279
david.seuss@rsa.com

RSA, eFraudNetwork and EMC are registered trademarks or service marks of EMC Corporation in the U.S. and/or other countries. All other products and/or services mentioned are trademarks of their respective companies.

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