Press Release

EMC World 2009 Kicks Off with Joe Tucci and Paul Maritz Keynotes on Future of Enterprise Cloud Computing

EMC and VMware Leaders Speak on Virtual Data Centers and Private Clouds to Thousands of Attendees at Major Industry Event

ORLANDO, Fla., May 18, 2009 - 

With a challenging economic environment making data center and IT managers more focused on efficiency than ever before, EMC Chairman, President and CEO Joe Tucci today predicted that virtualization will become the foundation for cloud computing.  Tucci and VMware President and CEO Paul Maritz kicked off EMC World 2009 with a keynote to thousands of IT administrators, customers, technologists, analysts and journalists about the mega trends currently shaping the IT industry, including the emergence of private cloud computing that virtual data centers enable.

“Traditional data centers are very static – each application has its own infrastructure – no matter what its workload,” said Tucci.  “In a virtual data center, resources are provisioned as needed.  This is the type of environment customers are bridging to today.  The transformation to a private cloud – a dynamic, efficient, on-demand and flexible resource – is taking place now.  There are very few, if any, applications that can’t work efficiently in a virtual or cloud environment and that is accelerating the move to virtualized data centers.”

Maritz added, “By and large, new applications are no longer being written to traditional operating systems. The new frameworks that people are programming allow us to find out in a much more natural way what the application is doing, and we can then use the information to make management better and use underlying resources--whether it is servers, networks or storage--more efficiently because we have deeper insight into the application.”

Maritz continued, “Whether you want to call it the software mainframe or the private cloud, the concept is the same.  How do you get this aggregation of resources to become fundamentally more dynamic, more flexible and more efficient?  To do that you have to work in conjunction with those resources, you have to signal information down to them and get information back from them so that you can take the right steps necessary before you start sliding things around. We have made significant investments to take those steps and are delivering that capability to customers today.”

Over the past several weeks, both EMC and VMware have unveiled new technologies that enable virtual data centers and private cloud computing.  In April, EMC introduced the new EMC® Symmetrix® V-Max™ storage system, a breakthrough new approach to high-end data storage with an innovative new architecture purpose-built to support thousands of virtual servers.  Also in May, VMware introduced VMware vSphere™ 4, the industry’s first operating system for building the private cloud, enabling the delivery of efficient, flexible and reliable IT as a service.  VMware vSphere™ 4 is expected to be generally available during the second quarter of 2009.  Both are being showcased at the event.

EMC World, from May 18-21 is a comprehensive educational forum that provides attendees with unparalleled access to learn, challenge, explore and connect experts from EMC and over 100 partners, discussing and demonstrating the technologies and strategies that help customers get the maximum value from their information and their information infrastructures.

Anyone can be alerted to the latest news and important event updates from attendees at EMC World 2009 by following the EMC World Twitter page at: http://twitter.com/emcworld. Additionally, starting today, EMC will have a dedicated EMC World 2009 news page containing the latest EMC and partner news releases, event photos, videos and executive presentation slides at: www.emc.com/emcworld2009.

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC’s products and services can be found at www.EMC.com.

Press Contacts

Rick Lacroix
Iomega Corporation
508-293-7261
Lacroix_Rick@emc.com

EMC, Symmetrix and V-Max are registered trademarks or trademarks of EMC Corporation in the United States and other countries. VMware and VMware vSphere are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

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