Press Release

RSA Lowers the Cost of Protecting Sensitive Data with New Release of RSA® Data Loss Prevention Suite

Upgrades from EMC’s Security Division Address Structured Data and Provide Integration with RSA enVision® Platform for Security Information and Event Management

HOPKINTON, Mass, April 13, 2009 - 

RSA, The Security Division of EMC (NYSE: EMC), today announced enhancements to the RSA® Data Loss Prevention (DLP) Suite, its integrated, market-leading suite of data security products that are engineered to discover, monitor and protect sensitive data from loss, leakage or misuse whether in a datacenter, on the network, or out at the endpoints.With new features for discovery, remediation and integration with the RSA® enVision Platform, the RSA DLP 7.0 Suite is designed to reduce the total cost of ownership of DLP by automating the protection of sensitive data and reporting, lower risk by protecting more sensitive data in more places, and simplify security operations.

"Companies of all sizes, in all geographies, and across all industries face growing risks of data leaks and an increase in compliance and corporate governance requirements, along with needing to stretch their IT security dollars and human resources as far as possible." said Tom Corn, vice president of Product Marketing at RSA, The Security Division of EMC. "It is imperative that security solutions deliver more value to customers by securing more sensitive information and by integrating more effectively into the existing environment.The RSA DLP 7.0 Suite is one of a series of current and future releases aimed at realizing our vision of providing customers with a holistic approach to securing identities, information, and the infrastructure."

"Enterprises today are doing their best to address three simultaneous objectives regarding their IT infrastructure: to enhance security, to achieve and sustain regulatory compliance and to improve the efficiency and cost-effectiveness of their ongoing operations," said Derek Brink, vice president and research fellow for IT Security, Aberdeen Group. "Aberdeen’s research indicates that solutions which are designed to address security and compliance, with an emphasis on driving down the total cost of ownership – such as the RSA DLP 7.0 Suite – are well-aligned with the top pressures in the current market."

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The latest release of the RSA DLP Suite allows organizations to secure sensitive content in a way that saves time and streamlines processes for data security personnel. Sensitive data at rest can now be moved or quarantined automatically, reducing administrative costs, and end users can apply self-remediation for sensitive emails quarantined due to violations. In addition, the RSA DLP Suite is engineered to generate and send reports automatically to the appropriate personnel. These new automation enhancements can help reduce the time spent handling security incidents by up to 45 percent.

These new features also help organizations reduce risk by proactively locating and controlling data for even more sensitive data types and sources. Organizations will now be able to discover structured content in Oracle and SQL Server databases with native scanning and fingerprinting. The RSA DLP 7.0 Suite is also engineered to broaden protection of intellectual property with automated file fingerprinting functionality across all three modules of the DLP Suite: Datacenter, Network, and Endpoint. Additional enhancements also make the RSA DLP Suite the only data loss prevention offering that supports CATIA, a multi-platform commercial software suite used in the aerospace, automotive, and discrete manufacturing industries.

With 22 new policy templates, RSA also continues to provide one of the most comprehensive DLP policy and classification libraries in the industry.These new policies include support for North American Electric Reliability Corp (NERC) compliance along with additional coverage for policies that help protect personally identifiable data in Australia, Italy, Netherlands, Spain, Sweden, and New Zealand. These new policies have been added to RSA’s already-robust database of more than 100 different policy templates. By leveraging RSA’s pre-built policy and classification library, customers can reduce risk by securing more types of sensitive data while reducing the costs associated with false positives, according to a recent study commissioned by RSA which found that RSA’s solution offers 27% higher accuracy in avoiding false positives over one of its main competitors.1

Overall, the RSA DLP 7.0 Suite is engineered to deliver more than 68 enhancements in the areas of policy management and classification, remediation, database scanning, reporting and administration.

RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world's leading organizations succeed by solving their most complex and sensitive security challenges. RSA's information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.

RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit and

Press Contacts

Jenn McManus-Goode
RSA, The Security Division of EMC
781-515- 6313

RSA and enVision are either registered trademarks or trademarks of RSA Security Inc. in the United States and/or other countries. EMC is a registered trademark of EMC Corporation. Microsoft, Office and SharePoint are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other products and/or services are trademarks of their respective owners.

Wipro Technologies, Product Strategy & Architecture Practice. (October 2008). "RSA® Data Loss Prevention Suite reduces risk of data loss at a lower total cost of ownership compared to a leading competitor."

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; (xiv) litigation that we may be involved in; and (xiii) other one-time events and other important factors disclosed previously and from time to time in the filings of EMC Corporation, the parent company of RSA, with the U.S. Securities and Exchange Commission. EMC and RSA disclaim any obligation to update any such forward-looking statements after the date of this release.