Press Release

Bajaj Capital Chooses RSA, The Security Division of EMC, to Secure Online Investment and Brokerage Services Portal

RSA SecurID® Two-Factor Authentication Solution Deployed to Provide Secure Access for Online Investors to Justtrade.in Platform

BEDFORD, Mass., Feb. 4, 2009 - 

RSA, The Security Division of EMC (NYSE: EMC), today announced that Delhi-based Bajaj Capital has chosen the RSA SecurID® two-factor authentication solution to help secure Justtrade.in, its newly launched online investment and brokerage services portal. Through the use of two-factor authentication technology, Bajaj Capital is now able to offer online investors a comprehensive security solution engineered to assure customer identities and mitigate risk of unauthorized account access.

Justtrade.in was launched to Bajaj Capital customers in 2008 with the goal to provide online investment solutions across shares, futures & options, mutual funds and initial public offerings to the new generation of Indian investors. According to Bajaj Capital, the online investor portal is backed by comprehensive research advisory services and offers a first-of-its kind online financial planning tool.

“With advancements in technology, electronic transactions are on the rise and so is cybercrime,” said Mr. Rajiv Deep Bajaj, Vice Chairman & Managing Director of Bajaj Capital Group. “By offering the RSA SecurID solution as an added layer of protection, Bajaj Capital is strengthening our commitment to security for our Justtrade.in clients.”

“The young Indian investor needs speed, reliability and investment information at their convenience. Justtrade.in has been designed to meet these needs and help advance their aspirations to create wealth,” said Vinesh Menon, Deputy CEO of Bajaj Capital’s Online Investment and Stock Brokerage business. “We decided on the RSA SecurID two-factor authentication solution because of RSA’s leadership in the authentication market and the solution’s ease of use.”

The RSA SecurID solution is available to all existing Justtrade.in customers and is offered as an extension of the value-added service of Bajaj Capital to meet the needs of investors who wish to increase their level of protection online. The RSA SecurID hardware token is small enough to attach to a keychain and contains an LCD display that generates a six-digit one-time password that changes every 60 seconds. To gain secure access to the Justtrade.in website, users simply enter a personal password and the one-time password displayed on their RSA SecurID hardware token.

“Consumers will conduct more financial transactions on the Internet if they feel secure. With the RSA SecurID solution, Bajaj Capital’s clients gain an extra level of assurance and confidence that their information assets will be protected,” said Mr. Amuleek Bijral, Country Manager, India & SAARC at RSA, The Security Division of EMC.

Since its inception in 2008, Justtrade.in has rapidly built a robust client base and has introduced a range of products and services customized for the Indian investor including innovations such as prepaid pricing schemes, online mutual fund SIP products, online financial planning tools and comprehensive portfolio trackers.

 

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Bajaj Capital is a proud Indian Organization which has imbibed the flavours of the Indian Consumer and the evolving Indian Economy. Bajaj Capital became the first company to set up ‘Investment Centers™’ all over India for this purpose. Today, there are over 170 offices, 40 venues & 9 Just Trade Centers in almost all important Indian cities, and a team of around 2500 employees nationwide.

The company was promoted in 1965 by Shri. K. K. Bajaj, a lawyer turned businessman with an objective to provide professional guidance to investors on where, when and how to invest and to assist the corporate sector in its resource raising activities.

Bajaj Capital is one of India’s leading Financial Planning and Investment Advisory companies to offer a wide range of products and services to Retail Investors, Corporates, High Net-worth Individuals, and NRI's.

Over the last 43 years of its existence, Bajaj Capital carved a niche for ourselves as honest, ethical, independent and unbiased advisor's a responsive company, we are passionate about delivering a service that matches global standards. We are committed to upholding our clients' interest above all else, and have strived to enhance client satisfaction through continuous innovation.

RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world's leading organizations succeed by solving their most complex and sensitive security challenges. RSA's information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle - no matter where it moves, who accesses it or how it is used.

RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit www.RSA.com and www.EMC.com.

Press Contacts

David Seuss
RSA, The Security Division of EMC
781-515-6279
david.seuss@rsa.com

Heather Milne
OutCast Communications
215-875-8138
hmilne@outcastpr.com

RSA and SecurID are registered trademarks or trademarks of RSA Security Inc. in the U.S. and/or other countries. EMC is a registered trademark of EMC Corporation. All other trade names and trademarks are the property of their respective holders.

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