Press Release

Iomega Announces Holiday Must-have For New England Football Fans: Patriots Branded Iomega Ego Portable Hard Drive

Backup Takes on New Meaning for Patriots Fans

SAN DIEGO, Calif., November 12, 2008 - 

Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the must have accessory for New England football fans – the new Iomega® eGo™ Patriots edition. This season, true Patriots fans can show their team spirit and securely take their digital files anywhere with a rugged portable hard drive sporting the official Patriots logo.

The new Patriots branded eGo Portable Hard Drive is now available for $129.99 at participating Staples retailers in the Greater New England area, as well as at the Patriots ProShop at Patriot Place and online at www.patriots.com.

Score a Touchdown with a Backup You Can Trust

The eGo Patriots Drive is no three and out. It’s a fast and fun notebook hard drive that delivers on form and function. Its sleekly curved midnight blue chassis sports the official Patriots logo setting it apart from other portable hard drives in the marketplace. Way smaller than a football, the drive fits in a shirt pocket and comes complete with backup software and free online backup service, too.

The eGo Patriots Drive packs a lot of storage capacity with a 250GB* 2.5-inch drive that is USB-powered for simple operation (no power supply required). Just plug the drive into the USB port of a laptop or desktop and the eGo drive will read and write data at USB 2.0 speeds. The eGo Patriots drive can carry up to 1,000,000 photos, over 4,625 hours of music or 375 hours of video**.

An All-Pro Guard That Protects Your Data On Every Play

Iomega’s industry-leading Drop Guard™ technology protects the eGo drive from sacks, “unsportsman-like” conduct and accidental damage caused by drops of over four feet (up to 51 inches). Just like an all-pro offensive lineman, the eGo Patriots drive is approximately 40 percent more rugged than the industry average for portable hard drives.

“Everyone needs a backup,” said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. “Patriots fans know that’s true on the field and it’s also true with digital data. Whether you’re backing up important files at home or the office or just taking your multimedia data with you wherever you go, Patriots fans can do it in style this season with the new eGo Patriots Portable Hard Drive. We’re proud to partner with the Patriots to deliver this special edition eGo Drive for the legions of true-blue Pats fans.”

“Iomega’s new eGo Patriots portable hard drive plays the same important role that our backup players do: they're always ready to go and can be counted on to get the job done,” said Murray Kohl, Vice President of Sales for the New England Patriots. “The eGo Patriots Drive is a great way for New England football fans to show their team spirit and have the confidence that their data is safe and secure in a rugged portable hard drive that beats the competition every time.”

Special Teams and Cool Software, Too

The eGo Patriots Drive comes bundled with some serious special teams talent. The eGo Drive offers EMC® Retrospect® Express HD software for automatic and on-demand backups. Users can choose between Retrospect for Windows or Macintosh computers.

Additionally, users of the eGo Patriots Drive also get the benefits of online computing with EMC’s Mozy™ online backup service, which offers incredible value and security for securely storing, protecting and accessing important files. MozyHome online backup service provides 2GB free of online storage for backing up selected folders or files to world-class EMC data centers. (Users can also upgrade to unlimited online storage for just $4.95/month).

Sportsmanship and Compatibility

The Iomega® eGo™ Patriots Portable Hard Drive USB 2.0 250GB is a team player, compatible with Microsoft® Windows 2000 Professional, Windows XP, and Windows Vista™, as well as Mac OS X 10.1.5 or above . MozyHome software is available for Windows XP and Windows Vista, as well as Mac OS X 10.4 and above. EMC Retrospect software is available for both Windows and Mac OS X operating systems.

Price and Availability

The Iomega® eGo™ Patriots Portable Hard Drive USB 2.0 250GB is now available for $129.99 at participating Staples retailers in the greater New England area, as well as at the Patriots ProShop at Patriot Place and online at www.patriots.com.

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Iomega Corporation, a wholly owned subsidiary of EMC Corporation and headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega’s product portfolio includes industry leading network storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive. To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

Press Contacts

Chris Romoser
Iomega Corporation
858-314-7148
romoser@iomega.com



This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

* 1 GB = 1,000,000,000 bytes.

** 4 photos/MB – highly compressed 3-megapixel JPG photos; 1.1 min/MB – 128 kbps MP3 audio; 11 MB/Min – DVD MPEG 2 (720 x 480).

Copyright(c) 2008 Iomega Corporation. All rights reserved. Iomega, REV, eGo, and OfficeScreen are registered trademarks of Iomega Corporation in the United States and/or other countries. EMC, Mozy and Retrospect are registered trademarks of EMC Corporation or its subsidiaries. All other trademarks are the property of their respective holders.

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