Press Release

RSA to Launch Channel Program for Data Loss Prevention

RSA Channel Partners to Benefit from Increased Opportunity to Market, Sell and Implement Data Loss Prevention Solutions.

BEDFORD, Mass., October 6, 2008 - 

RSA, The Security Division of EMC (NYSE: EMC), today announced that the RSA® Data Loss Prevention (DLP) Suite will be available through RSA’s SecurWorld™ Partner Program in early fourth quarter of 2008. RSA SecurWorld Solutions Partners that complete a certification and training process will be able to purchase the RSA DLP Suite through authorized distributors worldwide, resulting in increased opportunities to offer businesses more comprehensive and effective security solutions.

RSA is recognized as a key player in the DLP market, and the RSA DLP Suite is designed to help enable businesses to secure their most sensitive and critical information. It is engineered to provide unified, seamless data policy orchestration across the enterprise, allowing customers to discover and monitor sensitive data and apply the appropriate enforcement mechanisms to secure sensitive data across the IT stack.

The RSA DLP Suite will give the RSA channel access to an emerging market with increased opportunities to sell new services. It will allow them to address the “data security dilemma” that many organizations face: how to respond to specific regulatory mandates and pressing issues while laying out a holistic and sustainable strategy for data loss.

Analyst firms predict that data discovery will be the single fastest growing segment of the CMF/Data Loss Prevention space moving forward*, and Solution Partners can sell the RSA DLP Suite to their end customers to help find and identify sensitive data; prevent that data from "leaking" outside the organization; and simplify the management of data security through policy-driven controls.

“Data Loss Prevention is top of mind for businesses,” said Joel Jensen, managing consultant at RSA partner, Core BTS. “Selling the RSA DLP Suite will allow us to tap into this market, and will be instrumental in helping us help our customers identify risk, assess where sensitive information resides across organizations, and protect against data loss.”

Program Elements

The RSA SecurWorld DLP program provides qualified Solution Partners with tools, resources and support across five areas, including:

  1. Marketing: Analyst reports, positioning papers, and demand generation programs.
  2. Pre-Sales Support: Customer presentations, demonstrations and demo guides, qualification questions, deal registration, and access to demo software and hardware.
  3. Fulfilment: Price list, authorized distributors, and shipping and delivery process.
  4. Implementation and Post-Sales Support: Technology solutions kit with sample Statement of Work, and templates for configurations and project plans.
  5. Training: Sales, technical and service delivery training and enablement available online and classroom.

Details about the complete program, including eligibility, certification and training requirements, are available on the RSA SecurWorld Partner Portal at RSA SecurWorld Partners interested in participating in the program should visit the portal to understand the investment required on their part to be qualified to participate in the program, and register for sales training and technical certification that are required for the program. Schedules for the DLP instructor led training can be found on RSA’s website at

“Integrating the RSA DLP Suite into the RSA SecurWorld program is another step in the ongoing process RSA has undertaken to add more value to our channel partner relationships,” said Bill Taylor, Senior Director, RSA Global Channels and Alliances. “We will continue to help the skilled partners who make investments in our program to uncover and drive more integrated technology solution sales. Selling DLP solutions gives them access to an exciting new market and the ability to sell more services, and we’re confident that this will help enable our channel partners to address new areas of their customers’ businesses and profit from cross- and up-sell opportunities.”

Eligible RSA SecurWorld partners are able to begin participation in the program in October and partners who have successfully completed the program can procure RSA DLP products from authorized distributors later in Q4 2008.

About EMC

RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world's leading organizations succeed by solving their most complex and sensitive security challenges. RSA's information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.

RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit and

Press Contacts

Jenn McManus-Goode
RSA, The Security Division of EMC

Heather Milne
OutCast Communications

* Gartner report: Market trends: Content Monitoring and filtering and Data Loss Prevention, Worldwide, 2008.

RSA and SecurWorld are either registered trademarks or trademarks of RSA Security Inc. in the United States and/or other countries. EMC is a registered trademark. All other products and services mentioned are trademarks of their respective companies.

This release contains �forward-looking statements� as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.�s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time of EMC Corporation, the parent company of RSA Security Inc., with the U.S. Securities and Exchange Commission. RSA and EMC disclaim any obligation to update any such forward-looking statements after the date of this EMC�s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.