Press Release

1-800-FLOWERS.COM Blossoms with EMC Information Infrastructure

HOPKINTON, Mass. - February 19, 2008

HOPKINTON, Mass., February 19, 2008 - 

EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced that 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and a leading multi-channel retailer, relies on its EMC information infrastructure to maximize customer information availability and lower its total cost of ownership.

"Like our customers, we demand fast and reliable service," said Steve Bozzo, 1-800-FLOWERS.COM's Chief Information Officer. "We need to be able to quickly bring in data and keep it available and accessible for all our mission critical customer-facing, financial, inventory, fulfillment and analytical applications. Our EMC information infrastructure allows us to accomplish this while improving storage utilization, performance and reliability."

For more than 30 years, 1-800-FLOWERS.COM has provided customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. To manage critical customer information, 1-800-FLOWERS.COM chose EMC as a strategic partner and the premier provider for its robust storage environment.

"We have a very complex environment with many brands and many types of data," said Bozzo. "Consequently, we needed to consolidate our IT footprint and get more out of our current infrastructure to better manage data and allow us to have more availability for our data."

The company's three production storage area networks (SANs) in the United States include five EMC Symmetrix® and 15 EMC CLARiiON® networked storage systems, which are optimized using EMC ControlCenter® storage resource management software. 1-800-FLOWERS.COM also uses EMC TimeFinder™ to locally replicate information to support its business continuity strategy, increase application availability and reduce scheduled downtime. Additionally, 1-800-FLOWERS.COM recently purchased an EMC Celerra® NS350 integrated system to support its IP-based information lifecycle management (ILM) strategy. This will offer IT more flexibility and manageability.

"We built the foundation of our information infrastructure with EMC networked storage and have expanded as we've grown the business," said Bozzo. "Today, we not only have a stable, reliable 70 terabyte system, but we have an infrastructure that delivers tremendous value and helps IT actually speed and streamline — not impede — business operations."

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at

For more than 30 years, 1-800-FLOWERS.COM Inc. has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM® offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growerssm." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377 or Sales and Service Specialists are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness are guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home décor and children's gifts from Plow & Hearth® (1-800-627-1712 or, Problem Solvers® (, Wind & Weather® (, HearthSong® ( and Magic Cabin® (; gourmet gifts including popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or; exceptional cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or; premium chocolates and confections from Fannie May® Confections Brands ( and; gourmet foods from® (; wine gifts from Ambrosia® (; gift baskets from 1-800-BASKETS.COM® ( and the BloomNet® international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.

Press Contacts

Patrick Cooley

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