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Advertising Creation

Advertising Creation solutions bring organization, collaboration, and process automation to the job of creating effective advertising. EMC and partners offer Advertising Creation solutions to help you manage all project elements, from initial concepts to client presentations and finished spots. You can also automate your workflows and business processes—including transformation, reviews, and approvals—to keep your creative staff on schedule.



Key Benefits

  • Team collaboration — Reduce time spent on project management by connecting all members of your creative team, regardless of time zone or geography.

  • Shared content repository — Create a secure archive of project elements that can be reused across multiple media types and channels.

  • Dashboard — Improve project coordination with a visual dashboard of media elements, thumbnails, metadata, work in progress, and completed creative tasks.

  • Auditable workflow — Securely transport finished spots to advertisers and distributors using policy-driven, file-based workflows that create an auditable record of delivery.

  • Application support — Integrate with leading media transformation and editing software to accommodate your current business operational processes.

  • Access control — Secure access to your project content repository with two-step authentication software.

  • Business continuity — Back up your project elements at every step of the creative process and ensure rapid recovery in case of loss.

EMC will help you build your solution with the following products, services, and partners:
  • AVALONidm - EMC AVALONidm automates, protects, and manages the storage of large content files across a broad range of industry applications.
  • Digital Asset Manager - EMC Documentum Digital Asset Manager lets you leverage the full value of your digital assets with comprehensive digital asset management capabilities.
  • Process Builder - EMC Documentum Process Builder enables the easy implementation and deployment of business processes orchestrated by Documentum Process Engine.
Take the Next Step

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