Customer Communications Management
Improve marketing campaigns with well-designed, highly personalized content delivered to multiple channels.
EMC Customer Communications Management solutions enable marketing organizations to automate the creation and delivery of well-designed, highly personalized communications. The result: better execution of multi-channel campaigns through reduced complexity of fragmented systems, personalization rules, and delivery systems.
With EMC Customer Communications Management solutions, you gain an end-to-end approach by combining digital asset management, web content management, and xPression 3 technologies. You ensure support of both creative processes and delivery of targeted communications across multiple channels, including print, e-mail, web, and SMS/MMS.
Key Benefits
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Seamless creative tool integrations — Leverage Adobe® Dreamweaver or InDesign skill sets to enable rich e-mail, web page, and or print layout design.
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Multi-channel, multi-language communications — Repurpose digital assets into different file formats, sizes, or languages via business rules or integrated workflows.
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Personalization — Personalize content from creative tools with one click, and automatically link to dynamically generated communications.
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Dynamic and personalized delivery — Deliver targeted, interactive content via next-generation publishing architecture, from rich media to Web 2.0 feedback.
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Automation — Automate production processes, from campaign design and creation to multi-channel delivery, feedback, and usage.
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Documentum Interactive Delivery Services Accelerated
- Publish content and metadata directly from a Documentum repository to replicated global target locations using high speed, file transfer over WAN.
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