EMC Consulting understands the distinctive needs of life science companies. We offer services to support comprehensive product launch processes including postapproval clinical research, medical science liaison activities, medical publications, and professional and consumer contact-center operations.

Life sciences companies must maximize the value of each product during the life of its respective patents. Several factors make this challenging including:

• Impeded flow of information hindering launch success.
• Functional silos impeding communication and information sharing along the product life cycle.
• Lack of metrics hampering ability to improve processes.

Information-driven sales strategy facilitates the flow of medical, scientific, and marketing information across the product lifecycle. Our services support comprehensive product launch processes, postapproval clinical research, medical science liaison activities, medical publications, and professional and consumer contact center operations. We help introduce metrics to benchmark current practices and provide a basis for measuring improvements.

We offer specific solutions in:

• Strategic planning
• Launch excellence
• Phase IIIb/IV clinical optimization
• Publication management
• Science liaison optimization
• Medical information

EMC Information-driven Sales Strategy services enable you to execute a rapid, decisive, and effective product launch. We help you:

• Clarify and document roles, responsibilities, and processes.
• Optimize resource allocation to support all launches in the pipeline.
• Improve infrastructure for medical communications and publications at every stage of product development and launch.