Reselling EMC Products and Services

EMC Velocity Solution Provider Program

EMC is focused on ensuring our solution providers are delivering best-in-class EMC solutions to meet the breadth and depth of customer IT challenges. The EMC Velocity Solution Provider Program is designed to do just this: foster customer specialization while rewarding partners through increased revenue opportunities and expanded market penetration.

EMC Authorized Resellers become members of the Velocity Solution Provider Program once they achieve the minimum training through the Velocity Affiliate Enablement Center as well as minimum revenue requirements.

Become an EMC Authorized Reseller. Apply Now

As a Velocity Solution Provider Partner, you’re armed to succeed through expanded opportunity, differentiation, and profitability.

Uncover unlimited opportunities

Increase revenue, penetrate new markets, and win business with broader, expanded access to EMC’s world-class portfolio of products and services.

Differentiate through Velocity Specialties

Gain access to a wide range of tools, training, and certification that will translate into fortified technical skills, enhanced intellectual capital, and increased value to your customers.

Bolster your profitability

Benefit from Velocity incentives and promotions that scale the breadth of EMC’s technology portfolio.

Learn more about the Velocity Solution Provider Program

The EMC Velocity Partner Program comprises tiers that provide incremental business benefits and rewards based on revenue, training, and accreditation achievements. The tiers have graduated benefits and comprise Affiliate, Affiliate Elite, Premier, and Signature.

Loyalty and performance are directly linked to increased financial rewards. As you achieve higher levels of proficiency and increase your revenue contribution, you move up in the tier structure.

Tier assignments are reviewed biannually and are based primarily on:

  • Revenue attainment
  • Trained sales people and system engineers per region

The tier structure of the Velocity Solution Provider Program meets your specific needs as a partner, giving you the building blocks for continuous advancement and market growth. When aligned with QuickStart Services, Velocity Services, and Velocity Specialties, this tiered structure supports your efforts to differentiate and rewards you accordingly.

You realize the best possible return on your investment when you work with EMC to deliver customer solutions.

Financial rewards available to Velocity Partners include:

  • Performance-based rebates—Gain the opportunity to earn cash rebates by meeting defined EMC revenue goals.
  • Quarterly rebates—Obtain product-based rebates.
    (Note: May not be available in all countries.)
  • Co-op funds —Receive financial assistance for implementing joint marketing and business development activities that help drive mutual revenue.
  • Deal registration—Realize additional discount benefits by registering active sales campaigns.
  • Velocity Incentive Program (VIP) —Qualify for higher levels of financial rewards for selling key EMC products and solutions through the VIP.
    (Note: May not be available in all countries.)

Velocity Partners drive our expansion into new market segments around the world. To support these efforts, the EMC Velocity Partner Program offers a comprehensive suite of marketing tools and resources to maximize your market exposure and opportunity development.

Our marketing tools and resources include:

  • Market expansion—Participate in EMC-sponsored activities that drive market development in strategic segments, verticals, and geographies.
  • EMC Showcase—Give your customers the latest information about EMC products and solutions—on your own business web site.
  • Velocity Marketing Guide—Run marketing campaigns quickly, easily, and at minimum cost with a self-service, interactive, Web-based tool.
  • Partner communications—Receive regular EMC communications about upcoming events, corporate updates, product announcements, incentive programs, and partner programs.
  • EMC Partner Finder—Become eligible for inclusion to market your company on emc.com and all global EMC sites.

In today's fast-moving market, we know that it’s essential to conduct business efficiently. The Velocity Partner Program streamlines your access to EMC resources and support, so you can stay focused on generating new opportunities.

Our resources include:

  • EMC Powerlink—Tap into extensive information about EMC programs, products, services, and training 24/7 via EMC's secure partner extranet.
  • EMC Partner Support Center (PSC)—Gain dedicated presales support with a single point of contact for EMC product management, customer service, and corporate systems engineering teams.
  • EMC Partner Technical Support Center (PTSC)—Provide faster, more efficient support for technical issues during presales activities.
  • Channel Xpress (CXP)—Use this online ordering tool for Velocity Partners for configuration, prices, quotes, and submission of sales orders directly to EMC.
  • Global finance—Offer fast, flexible leasing solutions for your customers—at competitive rates.

Velocity Partners are known for their technical proficiency and knowledge of EMC products and solutions. You can maintain and expand your company's sales and technical skills through the EMC Velocity Partner Program.

Our training resources and opportunities include:

  • EMC Velocity education—Access a world-class assessment-based training program that develops and validates the skills of EMC partners..
  • On-boarding tools (new to EMC)—Tap into tools created specifically for Velocity Partners to learn about EMC systems and processes for your day-to-day operations.
  • Productivity tools—Gain access to a unique set of tools developed especially to accelerate your sales cycle.
  • Proposal development guide—Draft sales proposals quickly and easily that include the added value that your EMC partnership will deliver to the customer.
  • EMC Proven Professional certification—Build upon the knowledge and skills obtained through the Velocity Systems Engineer (SE) and SE accreditation programs.

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Learn about the 2011 Velocity Partner Program
Accelerate partner growth, profitability, and the journey to the private cloud.
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