Velocity² Partner Program

Solution Providers

EMC Velocity² Solution Providers are accredited in the EMC Proven Professional Program and offered the opportunity to resell EMC hardware, software, and services. Velocity² Solution Providers resell EMC solutions to end customers and purchase directly from EMC or from a Velocity² Distributor. Resellers offer customers a variety of value-added services such as broad IT integration experience, extensive product expertise, and specific application focus.

Program rewards and benefits

As a Velocity² Solution Providers, you will have a single point of contact for all aspects of relationship management and access to the following core program benefits:

  • EMC's market leadership and quality products, backed by award-winning service and support.
  • Rich financial incentives such as discounts, rebates, and cooperative accrual that increase with a partner's revenue attainment and investment with EMC.
  • World-class competency and skills development programs.
  • State-of-the-art business development and marketing support tools.
  • EMC-qualified leads and lead-generation tools to reduce costs and accelerate time to market.

Levels of participation and commitment

The EMC Velocity² Partner Program is built to provide progressive rewards for a partner's increased revenue attainment and investment in EMC products through value-based pricing, performance rebates, and co-operative funds.

Velocity² Solution Providers can take advantage of a model that includes tiers to better reflect partner capabilities and level of investment. Partners are classified according to revenue performance and commitment to meeting other qualification requirements.

Ascending tiers reflect higher levels of EMC and partner commitment, stronger relationship investments, and corresponding increases in benefits. These include financial incentives, sales programs, training, and marketing support. Partners with the same business model and making the same investment receive the same benefits.

Within each tier, partners need to meet a defined set of requirements including revenue, sales and technical competency, marketing planning, and forecasting. In addition, we ask that most partners conduct regular joint business planning and review meetings with EMC to monitor plans and support progress.

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