Next Steps
Fourth Step: Fulfill and Distribute Podcast Series Webinar Series White Paper: Business Case for Marketing Content Repositories in the Enterprise

Collect and Manage

With our Global MRM solution, organizations can ensure message consistency and promote asset reuse with a centralized brand center. This makes it easier to find, localize, and protect vital global marketing assets.

Our Global MRM solution provides value by enabling you to:

• Manage rich media – Leverage enhanced media-handling capabilities to manage rich media along with the rest of your content - all on a unified marketing platform.
• Automate efficiently – Automate the acquisition, indexing, storage, security, searching, transformation, and export of all digital assets.
• Handle intelligent content – Effectively manage digital assets by providing enhanced, streamlined previews and features designed to optimize interaction with rich media.
• Reuse and repurpose content – Eliminate redundant effort by promoting content reuse for multiple initiatives regardless of platform or file format.
• Publish dynamic content – Assemble digital assets into personalized communications using business rules that leverage customer demographics and preferences tailored for each market segment and channel.
• Localize – Automate translation and localization processes including the reuse of multilingual content.
• Increase efficiency – Decrease the time it takes to author and publish media assets.
• Format for multiple channels – Repurpose digital assets into different file formats and sizes, based on predetermined business rules.