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EMC Trademark Usage Guidelines

EMC Corporation, including its affiliates, RSA Security, Decho, Data Domain, Iomega, Greenplum and Isilon (collectively "EMC") counts among its most valuable corporate assets its trademarks and logos (collectively "EMC trademark" and "EMC trademarks") and the goodwill that they represent. To protect these assets, EMC is diligent in its protection of the EMC trademarks and expects its licensees and others wishing to use the EMC trademarks to use them in a manner that helps us protect and strengthen our valuable trademarks and the goodwill that they represent. The following guidelines should be followed to insure proper usage of EMC trademarks and to prevent any damage to them that can result from improper usage.

By using an EMC trademark, you acknowledge that EMC is the sole owner of the trademark and that you will not challenge EMC's use, registrations of, or applications to register such trademark. Any goodwill derived from the use of an EMC trademark shall exclusively inure to the benefit of EMC.

Proper Use of EMC Trademarks

To insure proper use of an EMC trademark, you must adhere to the following:

  • On product packaging, advertising and other collateral, use of an EMC trademark must be less prominent than your brand, preferably by use of a different type font, size and color.
  • The EMC trademark must be used independently and separately from your trade names, service marks, logos or trademarks;
  • Your own name, trademark or logo must be displayed wherever the EMC trademark is displayed;
  • The EMC trademark must only be used as an adjective followed by a generic description of the branded goods or services the first time it is used in text, and as often as possible after that;
  • The ® or TM symbol, as appropriate, must be included with the first or most prevalent use of the EMC trademark in materials on which it appears. For a listing of EMC trademarks and their current status, please refer to http://www.emc.com/legal/emc-corporation-trademarks.htm
  • An attribution statement must be included in a legend on packaging, splash screens, web pages, and other materials where the EMC trademarks appear. The statement should read: "EMC, (list of other EMC marks used) is/are either registered trademarks or trademarks of EMC Corporation in the United States and/or other countries."
  • The EMC trademark must be used only in the exact form indicated by EMC; and
  • You must comply with an EMC request to correct, remedy, or discontinue any use of the EMC trademark which is determined by EMC to be improper under these guidelines.

Relationship of Products or Services

You may indicate that your product or service is related to an EMC product or service by using an appropriate phrase, such as "for," "for use with," or "works with," as long as your usage does not create the impression of any partnership with or endorsement by EMC, and as long as your usage does not create the possibility of confusion as to the source of the product.

Prohibited Use

You may not use EMC trademarks in any way that could cause confusion as to the source of the goods/services in connection with which the EMC trademarks are used or in any way that could damage the valuable goodwill in the trademarks that EMC has developed. Accordingly, you must not:

  • Display an EMC trademark more prominently, or larger than, or before your name or logo or your product name or logo, wherever displayed;
  • Refer to your products with respect to which the EMC trademark is referenced as an EMC product or imply that EMC produced, endorsed, or supports the products;
  • Use an EMC trademark in any way that it was not intended to be used;
  • Display the EMC trademark in a manner or location disparaging to EMC;
  • Display the EMC trademark in any publication or on a website that is pornographic, violent in nature, is in poor taste or unlawful, or which has a purpose or objective of encouraging unlawful activities;
  • Use the EMC trademark as a noun, verb, in the possessive form or in the plural form; or
  • You must comply with an EMC request to correct, remedy, or discontinue any use of the EMC trademark which is determined by EMC to be improper under these guidelines.

Domain Names and Web Sites

You may not include an EMC trademark or any word or phrase similar to an EMC trademark in any domain name or as meta tags or hidden text in any web site. You may not use an EMC trademark or any word or phrase similar to an EMC trademark as an adword or search marketing term.

Use of EMC Logos

Notwithstanding any other statement in these guidelines, third parties such as EMC partners or other business entities with which EMC has a business relationship may be licensed to use an EMC logo in certain pre-approved instances. EMC logos may be used only under the terms of a written logo license agreement from EMC. To inquire about obtaining a logo license, please contact your sales representative.

Program Trademarks

EMC owns several trademarks and logos that represent its various programs, such as the EMC® Velocity™ Partner Program. Only licensed participants in an EMC program are authorized to use the trademark or logo associated with that program.

Taglines

You may not use any EMC tagline.

The foregoing general guidelines are not intended to be an exhaustive statement of proper trademark use. EMC reserves the right to object to any use of its trademarks that EMC, in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder. EMC also reserves the right to revise these guidelines from time to time, without notice.

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