By Thomas H. Davenport and D.J. Patil Harvard Business Review.

Several universities are planning to launch data science programs and are also trying to develop their own data scientists. After acquiring the big data firm Greenplum, EMC decided that the availability of data scientists would be a gating factor in its own—and customers’—exploitation of big data.
In the October 2012 issue of Harvard Business Review, authors Thomas H. Davenport and D.J. Patil outline what exactly makes data science such a hot topic.