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      MODERNIZE THE GAME
      Driving new digital business through IT transformation
      EMC and Industry Leader Callaway Golf Team Up to Accelerate Delivery from Factory Floor to Customer Door
      For more than 30 years
      Callaway has been providing premium performance golf equipment, accessories, and lifestyle products
      Every day
      CALLAWAY INNOVATES, DEVELOPS, AND SHIPS
      products to customers all over the world


      75
      /
      Countries
      8
      /
      Warehouses
      6
      /
      Assembly Sites
      20
      /
      Million Clubs A Year
      The Challenge
      Callaway Needed an IT Solution
      that could radically optimize business processes offering exceptional agility, speed, and simplicity
      HOURS
      Personalization
      Golfers increasingly want a fully customized club to fit their own performance needs, and they want it in their hands in 24 HOURS
      Industry Leader
      To meet this demand and remain a leader, Callaway must focus on product innovation and cost control while using the best technology available in the business
      Coordination
      Callaway needed support
      for its vast infrastructure
      35
      thousand
      purchase orders
      2.5
      million
      invoices per year
      4.5
      million
      EDI transactions
      per year
      750
      thousand
      production orders
      per year
      70
      terabytes
      of storage
      The Solution
      Teeing Up With EMC
      XtremIO All-Flash Array
      Teeing Up With
      EMC XtremIO
      All-Flash Array
      XtremIO provides Callaway a mission-critical SAP environment with unprecedented power for planning, production, procurement, management, and order fulfillment. As a result, Callaway’s business, supply chain, and manufacturing processes are more strategic, more agile, and more streamlined

      Efficient

      communication of
      business operation
      needs

      Faster

      access to relevant business data

      Quicker

      execution of
      accurate business
      decisions
      The result
      Faster Than Ever Before
      with XtremIO Virtual Copies, Callaway can drive faster application development cycles, quicker testing, and more agile deployments for new SAP applications and business processes
      Plus, with faster analysis and reporting at its fingertips, Callaway can manage the business with more precision, make decisions in minutes instead of hours, and drive increased revenue with highly optimized product logistics efficiencies
      50%
      faster
      Planning process reports
      = Quicker operational decisions
      5-Minute
      updates
      On shipping dashboard
      = Real-time product line visibility
      30-40%
      faster
      SAP business warehouse reports
      = Quicker sales agility cycle
      Changing The Game
      with EMC’s all-flash storage to power its SAP platform, the Callaway team is preparing their business for the future—by optimizing the number of golfing products to fabricate across all global markets, and by computing global shipping logistics with previously unseen speed, accuracy, and efficiency
      60%
      Boost
      in storage efficiency
      50%
      Reduction
      in storage costs
      1000s
      Of Instant
      zero-cost landscape copies for production, non-production, and backup
      Backup
      In Minutes
      instead of 24 hours
      20 Million Clubs A Year
      including that one personalized, special order delivered in 24 HOURS to a very happy customer
      Lower Production Costs
      Custom Product Experiences
      Faster Delivery Logistics
      EMC Empowers Callaway
      with rapid response for customer and marketing shifts, enabling Callaway to maintain its leadership position in a highly competitive global market
      Now it's time to transform your business
      with EMC XtremIO—the leading all-flash array
      Learn More