Analytics Solutions for Communications, Media, and Entertainment
Ideal for:
- Service providers
- Media enterprises
- Telephone and cable companies
Built to:
- Enhance customer experience with a 360-degree view of customers
- Enable new revenue streams
- Facilitate audits and compliance via visibility into data assets
Reduce customer churn and improve operational efficiency by harnessing the power of big data analytics.
Ad and Media Spend Effectiveness
EMC Analytics Solutions for Communications, Media, and Entertainment enable you to combine public feedback on ad campaigns—such as social sentiment and ratings sites—with demographic data and private customer data to better understand effectiveness.
Real-time Service Activity Analytics
Understand customer behavior and explore fresh, consolidated data about products and services with real-time network traffic analytics while uncovering usage to drive new product offerings.
Real-time Customer Experience Analytics
Analyze network data for service performance and outage issues and enable immediate action to improve customer experience and reduce churn.
Dynamic Customer Segmentation
Build a customer segmentation database that’s updated automatically, based on changing demographics and trends rather than customers’ static views.
Solution Description
Challenge
Service providers and media companies alike must harness massive amounts of data to improve user services. To be competitive, they need to manage structured and unstructured data from multiple sources, consolidate information and make it actionable, and differentiate customer experience from that of the competition.
Technology Solution
EMC Consulting helps you to transform your data into actionable insight to improve customer experience and operational efficiency.
Our big data analytics consulting services help you to:
- Define an analytics strategy and select the right enabling technologies and partners
- Mine customer data and churn analysis for better customer engagement
- Develop real-time analytics on network traffic to understand customer behavior and plan better
- Uncover new usage and customer behavior data that can drive new product offerings
- Manage enterprisewide analytics implementations
- Differentiate service experience across all channels and customer touch-points
EMC industry experts apply customercentric operating models and help you to implement solutions that leverage your valuable data across channels and products.
Results
EMC Consulting enables you to differentiate yourself from the competition. Leveraging our expertise, you can:
- Unlock the value of your big data and put it to work to increase efficiency, shorten time to market, and realize return on investment (ROI) more quickly
- Create a personalized customer experience to increase customer loyalty and reduce churn
Related Offerings
Products
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Greenplum Unified Analytics Platform
Enable collaboration among your data science team members by combining the coprocessing of structure and unstructured data with a productivity engine.
Services
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Big Data Advisory Service
Identify the right big data business opportunity and apply new big data developments to that opportunity.
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Business Analytics Assessment
Link your strategic business initiatives to support data warehousing, business intelligence, and analytical needs.
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Business Intelligence System Development
See how your company is performing by assimilating, analyzing, and tracking performance metrics with business intelligence (BI) systems.
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Master Data Management
Manage and integrate your key strategic information.
Resources
Analyst Reports
Videos
Customer Profiles
Service Overviews
- Big Data Advisory Service for the Communications, Media, and Entertainment Industry
- Enterprise Business Analytics Assessment Service
- Monetizing the Cloud for Small and Medium-size Business Market