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NEW BOOK. NEW INTERACTIVE APP.
The Human Face of Big Data book and interactive app are now available, charting the world's transformation through data.
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The Human Face of Big Data
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THE HUMAN FACE OF BIG DATA

EMC sponsors The Human Face of Big Data project, an Against All Odds production.

The Human Face of Big Data project is a global snapshot of the world's transformation through data. Stories, images, and real-time digital information illustrate the impact of Big Data on the way we live today—and how we'll live in the future. Against All Odds Productions creates the global presence for The Human Face of Big Data project. EMC sponsors the project and tells its own Big Data story.

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Playing Hardball with Big Data

Playing Hardball with Big Data

EMC+ spoke to some big names in sports Big Data, including sabermetrics pioneer Bill James, to learn how analytics is changing the game.

Tapping the Twitter Firehose

Tapping the Twitter Firehose

EMC analyzed more than a billion Tweets over a recent ten-day period to tap attitudes on such topics as health and wellness, crime, and the environment. Check out this infographic for highlights from the Twitter Firehose, and see the entire list of interactive Tweet-based visualizations.

The Human Face of Astronomy

The Human Face of Astronomy

What are the secrets of the universe? Locked away for centuries, the answers revealed by ancient astronomers' star plates are now accessible and stored by EMC.

Sebastien Sasseville's Human Face of Potential

The Human Face of Potential

Extreme athlete and diabetic Sebastien Sasseville uses Big Data biometric sensors to train for the ultimate race—and help science conquer his disease.

DataKind's Human Face of Data Science

The Human Face of Data Science

Non-profit DataKind organizes an army of volunteer data scientists and shows how Big Data is changing the world.

Are You In?

Are You In?

Be part of the planet's largest-ever digital portrait. Join EMC's Brian Fitzgerald to learn how Big Data is changing medicine, business, government, and life.

The Big Data View From 30,000 Feet

The Big Data View From 30,000 Feet

EMC TV's new show "Talk Track" chats with Human Face of Big Data creator Rick Smolan about the genesis of the project.

The Human Face of Disaster Prediction

The Human Face of Disaster Prediction

Scientists in Mexico analyze thousands of data points delivered every second from remote volcanic sensors, looking for signs of the next eruption, before it happens.

The Human Face of Sustainability

The Human Face of Sustainability

How do you manage a forest? TreeMetrics uses Big Data, 3D scanning, and predictive analytics to produce more wood from fewer trees.

TECHNOLOGY THAT BRINGS BIG DATA TO LIFE

EMC and Big Data Transform Business.

EMC supports The Human Face of Big Data project because our technology makes the incredible potential of Big Data a reality. EMC technology and services—Isilon and Atmos storage, Greenplum, Documentum xCP, NetWitness, and EMC Consulting—support, analyze, and protect Big Data efforts around the world.

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EMC: Behind the Big Data Curtain

EMC: Behind the Big Data Curtain

Every day, we interact with Big Data. We contribute to its growth and use it to make decisions. As The Human Face of Big Data project demonstrates, Big Data is everywhere—and EMC technologies help the world benefit from its unfolding power.

The Big Data Challenge: How to Develop a Winning Strategy

The Big Data Challenge: How to Develop a Winning Strategy

In an article for CIO Magazine, EMC's Howard Elias charts a winning approach to Big Data, including data scientists, core competencies, and processes. Elias, President and Chief Operating Officer, EMC Information Infrastructure and Cloud Services, says that "the Big Data challenge is as much about getting ahead of the trend and acquiring talent as it is about investing in new technology."

Navigating Big Data

Navigating Big Data

EMC helps you store, analyze, protect, and build business processes based on Big Data.

Big Data a Big Deal for EMC Partner Arrow

Big Data a Big Deal for EMC Partner Arrow

For growing businesses, Big Data means little unless you monetize it. See how EMC distribution partner Arrow Electronics uses Big Data to help its suppliers and customers make better business decisions.

Big Data Transforms Business

Big Data Transforms Business

Watch EMC describe a practical approach to Big Data that enables organizations to transform their businesses and outpace their competition.

Big Data Transforms Wind Power

Big Data Transforms Wind Power

Scientists use Big Data to manage risk in renewable energy, as EMC Big Data solutions transform wind power into weather science. See how EMC customer 3TIER uses Big Data to balance weather risk and opportunity.

WATCH THE HUMAN FACE OF BIG DATA COME ALIVE

Mission Control unveils a planet's worth of data.

Watch the video from nerve centers in New York, London, and Singapore, as The Human Face of Big Data project turns a planet's worth of data into digital snapshots of our world. At Mission Control, the best minds in Big Data discuss what interpreting and visualizing the digital universe means to all of us.

New York »

London »

Singapore »

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Navigating Big Data

Download the App

Download the free mobile app, and learn about yourself, how you compare to others, and what your phone can tell you about your life.

Big Data Detectives

For Teachers & Students: Join the Data Detectives

The Human Face of Big Data will help students understand the concept of big data through interactive classroom activities.

WHAT WE SEE IN BIG DATA

How do they do that?

Data visualizations help paint a picture of how Big Data affects and measures our lives.

These revealing new interactive data visualizations were created for The Human Face of Big Data project Mission Control. A team of designers and data scientists from EMC Cloud Services, EMC Greenplum, and Tableau Software analyzed one billion unique global tweets from Twitter, along with other data, to amplify themes and stories from the project.

A data set of approximately 170 billion unique data elements was drawn from the billion tweets and loaded into an EMC Greenplum Data Computing Appliance cluster, then moved to Tableau’s analytics and visualization software using Aspera file transfer technology.  An EMC/Tableau data science team then created the visualizations using filters based on keywords and hashtags that match The Human Face of Big Data themes. EMC Consulting and professional services helped design and build out the Greenplum infrastructure and web hosting interfaces.

Explore the visualizations and see how Big Data analytics illuminates our world.

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The Visualizations

The Visualizations

The data visualizations analyze Twitter traffic and other data from timely conversations in cyberspace. To see the visualizations, click on a category at the top of this start page, or go directly to the visualizations listed below.

Health & Wellness

Health & Wellness

What more is there to life beyond food, water, and chocolate? EMC uses Big Data to exercise our minds and analyze what's in our hearts—and stomachs.

Safety, Crime & City Life

Safety, Crime & City Life

Are crime and safety viewed the same the world over? EMC uses Big Data analytics to create a global map of how citizens see and respond to real-life challenges shared by billions.

Government Affairs

Government Affairs

In the run-up to the US Presidential election, how much attention goes to an empty chair? EMC uses Big Data analytics to measure what matters most to the vote.

The Environment

The Environment

More and more environment talk focuses on organics, sustainability, and growing local. Dig into EMC's visualization to learn what the world is saying about how the food we eat gets to our tables.

Society

Society

What are we saying about the cultural scene around the world? EMC Big Data analytics shows how we're dancing to the music, following film, and running for love.

Business Talk Around the World

Business Talk Around the World

The buzz about business takes in everything from bubble-wrap jobs to politics to mega-deals. See what EMC's Big Data visualization reveals about how the world does business.

Singapore Mission Control: Tsunami Radiation

Singapore Mission Control: Japan Recovers

Three friends looking in vain for information on power plant radiation after the Japan tsunami started safecast.org. See EMC's visualization of radiation data and human discussion.

Singapore Mission Control: Singapore Taxis

Singapore Mission Control: Singapore Taxis

Why do Singapore taxi drivers stop driving when it rains? EMC's visualization shows you what Singaporeans think about their taxis, and their traffic.

Singapore Mission Control: Monitoring the Oceans

Singapore Mission Control: Monitoring the Oceans

Australian scientists built the Integrated Marine Observing System (IMOS), a network of ocean-monitoring technologies. See what IMOS data shows, and what people are saying about the health of the oceans.

London Mission Control: Traffic Turns Social

London Mission Control:
Traffic Turns Social

In traffic-clogged cities, the best route to a destination could be revealed by other drivers. Smart phone app Waze analyzes real-time data from users, providing turn-by-turn navigation, and another way to talk about traffic.

London Mission Control: Combating Counterfeit Drugs

London Mission Control: Combating Counterfeit Drugs

A quarter of medications sold in Africa and the developing world are fake. With non-profit mPedigree's cell phone messaging system, consumers check a central registry to confirm drug authenticity. See who's tweeting about bogus drugs.

London Mission Control: Ending Malaria

London Mission Control:
Ending Malaria

Mosquito-borne malaria is a global killer. But the end of the disease may be near, helped by a company called aWhere, whose analytics track and predict disease spread. See what people are saying about a possible end to malaria.

New York Mission Control: Major League Baseball

New York Mission Control: Major League Baseball

Batting average, earned run average, fielding percentage. Now baseball has a Twitter average. See what Big Data analytics reveals about what the fans are saying about their teams.

New York Mission Control: Quantified Self

New York Mission Control: Quantified Self

What do we say when we talk about exercise? See what conversations from the Quantified Self movement tell us about measuring the state of our bodies.

New York Mission Control: Finance and Politics

New York Mission Control: Finance and Politics

Do people vote with their conscience, or their pocketbooks? Big Data analytics shows us what happens when we mingle financial talk with political commentary.

IMAGES OF BIG DATA

A glimpse of the global transformation.

The Human Face of Big Data project sent dozens of photographers around the world to document stories about the planet's transformation through data. Below is a selection of project images where data speaks—and measures—volumes.

More on The Human Face of Big Data project


Big Data Super Power

Big Data Super Power

Consumers have long paid their utility bills with little inkling of how much each device in their home costs to run. Shwetak Patel has found a better way. The MacArthur Fellow recognized that every device has a unique digital signature that can be detected with simple wireless sensors. Patel's smart algorithms, combined with a sensor plugged anywhere in a home, inexpensively provide visual feedback allowing consumers to see which devices are the biggest wasters and how to conserve. The family, who lives in the Hayward, California home pictured, was surprised to learn that digital video recorders eat up 11 percent of their household power.
Photo: ©Peter Menzel 2012 / from The Human Face of Big Data

Big Data Runs Deep

Big Data Runs Deep

Australia touches more ocean than almost any place on the planet. To monitor this enormous territory, scientists have formed the Integrated Marine Observing System (IMOS) to collect and share terabytes of data from sensor floats, underwater autonomous vehicles, scientific monitoring stations, remote satellite sensing, and animal tags. This data is continuously captured and integrated into IMOS's massive database of information about animal migration, ocean salinity, temperature, currents, and carbon storage.
Photo: ©Rob Harcourt / Macquarie University 2012 / from The Human Face of Big Data

Big Data For Your Heart

Big Data For Your Heart

Researchers John Guttag and Collin Stultz, pictured, along with Zeeshan Syed have created a computer model to analyze formerly discarded EKG data of heart attack patients. Using data mining and machine learning techniques to sift through the massive quantities of data, they found that three abnormalities in an EKG are correlated with a two to three times higher risk of dying from a second heart attack within a year. They believe their computer model will significantly improve today's risk-screening techniques, which miss identifying about 70 percent of patients likely to have a repeat heart attack.
Photo: ©Jason Grow 2012 / from The Human Face of Big Data

Little Baby, Big Data

Little Baby, Big Data

During the first day of a baby's life, the amount of data generated by humanity is equivalent to 70 times the information contained in the Library of Congress. According to BabyCenter.com, today one in three children born in the United States already has an online presence (usually in the form of a sonogram) before they are born. That number grows to 92 percent by the time they are two. What will it mean to live in a world where our every moment, from birth to death, is digitally chronicled and preserved in vast cloud-based databases, forever?
Photo: ©Catherine Balet "Strangers in the light" (Steidl) 2012 / from The Human Face of Big Data

Big Data And You

Big Data And You

Best-selling author A.J. Jacobs, pictured, declares his love for self-tracking in "Quantifying Myself," a delightfully candid and humorous essay he wrote for The Human Face of Big Data. "What Billy Beane did to baseball, what day traders do to the NASDAQ, I want to do to my body," he writes. "And not just out of idle curiosity. Studies show that keeping track of your body's numbers makes you behave in healthier and more productive ways."
Photo: ©Michael Cogliantry 2012 / from The Human Face of Big Data

Gordon Bell's Big Data

Gordon Bell's Big Data

A dozen years ago, computer legend Gordon Bell, pictured, decided to try an experiment to go paperless so he could work virtually—a novel idea at the time. First, he set out to digitize his books and papers. That gave way to digital documentation of his photographs and memorabilia. Today, it involves conversations, keystrokes—even real-time records of his heartbeat and cholesterol. A SenseCam that Bell wears around his neck snaps photos every few minutes. To date, he has logged 200 gigabytes of data. Bell believes that collecting and analyzing our behaviors over a lifetime will lead to a greater understanding of what harms or enhances us.
Photo: ©Mark Richards 2012 / from The Human Face of Big Data

Driving Singapore's Big Data

Driving Singapore's Big Data

While collaborating on an initiative to help Singapore citizens improve their city, researcher Oliver Senn was assigned to compare weather satellite data with 830 million GPS records of 80 million taxi trips. He expected the data to confirm what everyone in Singapore knows—that it's impossible to get a taxi in a rainstorm. Instead, a different pattern emerged: GPS records showed that when it rained, many drivers pulled over and didn't pick up passengers. Senn later learned that the island's largest taxi company would withhold $1,000 from a driver's salary after an accident until it was determined who was at fault—a lengthy process. So taxi drivers simply waited out the storm. The company is now strategizing about how to fix this flawed policy.
Photo: ©R. Ian Lloyd 2012 / from The Human Face of Big Data

Seeing Big Data

Seeing Big Data

Retinal diseases such as macular degeneration destroy the photoreceptors in the eye that detect light and relay that data through the ganglion cells in the optic nerve to the brain. But even when the photoreceptors are damaged, the ganglion cells remain alive and functional. Sheila Nirenberg of Weill Cornell Medical College has found a way to artificially recreate the complex code that a healthy retina produces, embedding custom software in eyeglasses with microprocessors and cameras. When the brain can properly translate signals, a macular degeneration patient can see again—faces, animals, even the dimple in a baby's smile.
Photo: ©Joe McNally 2012 / from The Human Face of Big Data

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