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EMC PRIVACY INDEX

A World of Paradoxes: The EMC Privacy Index examines privacy perceptions of consumers around the world and creates a ranking of nations.

SURVEY RESULTS: Click any of the highlighted countries or personas to see a summary of the key findings.

CHOOSE A GLOBAL LOCATION:

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Global Results
Australia/New Zealand
Brazil
Canada
China/Hong Kong
France
Germany
India
Italy
Japan
Mexico
Middle East
Netherlands
Russia
United Kingdom
United States

OR CHOOSE A PERSONA:

Social
Financial
Citizen
Employee
Consumer
Medical

Global Summary

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Australia/New Zealand Summary

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Brazil Summary

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Canada Summary

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China/Hong Kong Summary

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France Summary

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Germany Summary

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India Summary

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Italy Summary

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Japan Summary

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Mexico Summary

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Middle East Summary

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Netherlands Summary

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Russia Summary

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United Kingdom Summary

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United States Summary

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Social Summary

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Financial Summary

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Citizen Summary

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Employee Summary

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Consumer Summary

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Medical Summary

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ABOUT THE STUDY

The 2014 EMC Privacy Index surveyed 15,000 people in 15 countries to produce a ranking of nations based on consumer perceptions and attitudes about data privacy, and their willingness to trade privacy for greater convenience and benefits online.

GLOBAL & IN-DEPTH COUNTRY FINDINGS

The Index revealed that privacy is a complex issue, with consumers wanting the benefits of technology without having to sacrifice any privacy. Three privacy paradoxes emerged as particularly significant, each with powerful implications.

Learn more about the Privacy Index

Show me the highlights!—Executive Summary

Discover the key takeaways from the study, the study’s methodology and EMC’s position on privacy.

Read the Press Release

Global Internet Privacy Study Reveals Consumers’ Conflicting Views: Beliefs of Eroding Privacy, Lack of Confidence in Ethics

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