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EMC Forum 2014

6 November 2014  |  Dallas
Redefine IT and Business to a Software-Defined Enterprise – Attend EMC Forum!


Why Attend EMC Forum?

Interact with colleagues at EMC Forums! From trends and cloud directions to use cases and discussions, EMC Forum covers it all. Connect with peers, learn from experts, and experience demos. EMC Forum is definitely time well spent.

Patricia Florissi

Keynote Speaker,
Patricia Florissi

Patricia Florissi is Vice President and Global Chief Technology Officer (CTO) for Sales. As Global CTO for Sales, Patricia helps define mid and long term technology strategy, representing the needs of the broader EMC ecosystem in EMC strategic initiatives. Patricia also acts as the liaison between EMC and our customers and partners, to foster stronger alliances and deliver higher value to EMC clientele. Patricia holds the honorary title of EMC Distinguished Engineer, having been nominated in October 2007.

Learn more about Patricia Florissi

EMC Forum 2014

Experience the excitement of EMC Forum – the one-day technology conference that helps you redefine IT and transform to a software-defined enterprise.

Hyatt Regency Dallas

Event Date & Location

Venue & Cost: Hyatt Regency, Dallas
Address: 300 Reunion Blvd, Dallas, TX, 75207, US
Phone: 214-651-1234


Registration, Partner Exhibits and EMC Demo Center

Welcome and Keynote

Break, Partner Exhibits and EMC Demo Center

The Software-Defined Data Center: Redefining Your Business - Cumberland F

Redefine Storage: EMC Storage Strategy - Cumberland G

Advanced Security Redefined - Cumberland J

Life in the FLASH Lane - Cumberland K

Customer Presentation: VCE: EFH Strategy and Roadmap to Efficient and Cost Effective Services - Cumberland L


Break, Partner Exhibits and EMC Demo Center

EMC Big Data: The Path To A Data-Driven Enterprise - Cumberland F

Redefine Data Protection - Cumberland G

Trusted IT: Redefining Social, Mobile and Cloud Infrastructure - Cumberland J

Redefine Possible with the XtremIO All-Flash Array: Performance is Only the Beginning - Cumberland K

Third Platform Applications: Redefining Workloads and Infrastructure - Cumberland L


Lunch, Partner Exhibits and EMC Demo Center

Sponsorship Session: Brocade: Brocade Data Center Solutions For IT Innovation - Cumberland F

Sponsorship Session: VMware: How Hybrid Cloud Accelerates IT Transformation - Cumberland G

Sponsorship Session: Cisco: Enabling Fast IT - Cumberland J

EMC ViPR & ESC Applicance: A Lap Around Software-Defined Storage - Cumberland K

Cloud Infrastructure Redefined: Delivering “Anything-as-a-Service" - Cumberland L


Break, Partner Exhibits and EMC Demo Center

Enable Secure Online File Sync & Share - Cumberland F

From Entry to Enterprise: What's New with EMC's Hybrid Storage Portfolio - Cumberland G

Optimizing Oracle Infrastructure - Cumberland J

Leveraging ScaleIO in Software-Defined Storage Use Cases - Cumberland K

Redefining IT Operations: Automating & Orchestrating to Deliver ITaaS - Cumberland L


Raffle & Reception


Vic Bhagat

Patricia Florissi

Vice President, Global CTO for Sales
Distinguished Engineer
EMC Corporation

Patricia Florissi is Vice President and Global Chief Technology Officer (CTO) for Sales. As Global CTO for Sales, Patricia helps define mid and long term technology strategy, representing the needs of the broader EMC ecosystem in EMC strategic initiatives. Patricia also acts as the liaison between EMC and our customers and partners, to foster stronger alliances and deliver higher value to EMC clientele. Patricia holds the honorary title of EMC Distinguished Engineer, having been nominated in October 2007.

Patricia joined EMC in February 2005 via the System Management Arts (SMARTS) acquisition as a Distinguished Technologist in the Ionix business unit, and became the CTO for Ionix in November 2005. As CTO, Patricia was responsible for defining, and communicating the medium- to long-term vision EMC would embrace for delivering solutions to automate the management of Information Infrastructure resources. Patricia was appointed Strategic Initiative Leader for Governance, risk and Compliance (GRC) in August 2008, where she was responsible for leading the research, design, execution, and communication of EMC’s GRC vision and strategy. Patricia was appointed Americas CTO for Sales in January 2010, Americas and Europe, Middle East and Africa (EMEA) CTO in March 2011, and Global CTO for Sales in July 2012.

Before joining EMC, Patricia was the Vice President of Advanced Solutions at Smarts in White Plains, New York. In that capacity, Patricia was responsible for researching emerging technologies and for defining the strategy that Smarts would take in bringing solutions to market to address the challenges introduced by these technological advances. Patricia led the research, design, and first release of over half a dozen products. These have been driving millions of dollars in revenue and still remain in the market today.

Patricia is an EMC Distinguished Engineer, holds a Ph. D. in Computer Science from Columbia University in New York, graduated valedictorian with an MBA at the Stern Business School in New York University, and has a Master's and a Bachelor's Degree in Computer Science from the Universidade Federal de Pernambuco, in Brazil. Patricia holds multiple patents, and has published extensively in periodicals including Computer Networks and IEEE Proceedings.


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more about the session

Customer Presentation: VCE: EFH Strategy and Roadmap to Efficient and Cost Effective Services
This will cover where EFH's strategy and roadmap to meeting continuous demands of cost reductions and higher quality of service.  This session will provide how technologies enabled a methodical growth in maturity and cost effectiveness.  This session will describe how we achieved a higher quality of services while reducing operational budgets by over 31 million in 6 years.
The Software-Defined Data Center: Redefining Your Business
Server virtualization was the first step for cloud transformation and customers have realized tremendous benefits from it. So this leads us to wonder: what if the same principles that transformed a single layer of the data center were applied to every layer? That’s the promise of the software-defined data center. This session will explore the software-defined data center, what it means for complete end-to-end automation, and how you can change SDDC from a buzzword into a real concept that will differentiate your business.
Redefine Storage: EMC Storage Strategy
Over the past 30 years, as we have transitioned from the mainframe era to the internet era to the recent birth of cloud computing and the explosion of mobile devices, we have seen the number of applications grow from thousands to many millions. This explosion of new and ever diversifying workloads has driven significant innovation in the storage industry. In this session we will examine how EMC’s Storage Strategy has been driven by these market forces. After this session, you will be able to rapidly differentiate between storage offerings from any vendor and have a better understanding on how to match the right EMC storage product for your datacenter.
Advanced Security Redefined
More attacks are being faced lately than ever before, with breaches reported across all industries. Organizations are evolving from 'how do we prevent a breach' to 'how do we most quickly detect and respond to a breach when it inevitably occurs’. This session discusses best practices for using intelligence-driven security for collection and analysis of threats, vulnerabilities and consequences. Whether small business or global service provider, security teams need to be equipped with the right tools in order to gain visibility, more quickly respond to incidents, and adequately distribute resources where they matter most.
Life in the FLASH Lane
What is Flash, and why is it so different? How does it impact existing EMC products and technologies, and how has it enabled a whole new product category? Our customers' applications demand architecture choice; this session looks at Flash across EMC business units, with demonstrations highlighting the advantages of a Hybrid All Flash Array and a Purpose Built All Flash Array.
Third Platform Applications: Redefining Workloads and Infrastructure
Third Platform is the convergence of technologies that is changing the way people and business interact with technology. It is also driving the core strategies of the EMC Federation (EMC, Pivotal, VMware and RSA) and the solutions we are offering customers. Attend this session to find out how EMC will help customers make the leap from Second to Third Platform.
EMC Big Data: The Path To A Data-Driven Enterprise
The path to competitive advantage is being able to make predictions from Big Data. Therefore, the more you can build predictive analytics into your business processes, the more data driven and successful your organization will become. Organizations must first identify ripe use cases for Big Data and build out a roadmap for business transformation. Organizations must then take a low risk, best-of-breed approach to quickly transform from a rigid, siloed infrastructure to modern, agile one. In addition to technology, organizations must develop the skills and organizational processes necessary to adopt Big Data and become data-driven.
Redefine Data Protection
Today’s IT landscape spans physical to virtual, on premise to cloud, Platform 1 to Platform 3 and everything in between. The only constant is the data. Data protection has never been more important as business transforms across this shifting landscape. Regardless of how much data you have, what applications are creating it or where it resides, all data needs protection. EMC sets the stage for this new data protection reality, one that demands increased user control and visibility, a protection continuum and “as a service” consumption models. Hear how EMC data protection and availability solutions including Avamar, Data Domain, NetWorker, RecoverPoint, VPLEX and more are meeting these requirements.
Trusted IT: Redefining Social, Mobile and Cloud Infrastructure
This session provides an overview of the best approach to building and maintaining consumer Trust in IT, including how to address common concerns of confidentiality, integrity and availability. Social, cloud and mobile trends are driving change in what business users, customers and partners are demanding from technology. Perimeters have been shrinking as business functions and data are expanding across dynamic regional or even global environments. Come hear why continuous availability, integrated data protection and intelligence-driven security are the future of a Trusted Infrastructure.
Redefine Possible with the XtremIO All-Flash Array: Performance is Only the Beginning
The chance to re-imagine an entire industry doesn’t come often and with XtremIO, EMC is doing just that. With a superior flash-specific architecture and unique capabilities that deliver superior value, XtremIO Redefines Possible in database, virtual server, and VDI environments. Learn why consistent and predictable performance is just as important as high performance and hear about the most advanced set of inline data services that simplify complex applications environments, deliver the most compelling user experience, and result in the most attractive economics. To learn more, please visit
Sponsorship Session: Brocade: Brocade Data Center Solutions For IT Innovation
The confluence of Cloud, Mobile, Big Data and Social is providing for a new wave of IT innovation that IDC has termed the 3rd Platform. The session will cover Brocade Data Center Solutions with Fiber Channel, Ethernet Fabric, SDN, and NFV and how you can integrate these into your own 3rd Platform strategy.
 Sponsorship Session: VMware: How Hybrid Cloud Accelerates IT Transformation
EMC and VMware have partnered to help organizations like yours realize the value of cloud computing. Together, we bring leading technology and services that can be delivered via private, public or hybrid deployment models. In this session, we will focus on practical use cases for extending private data centers to the public cloud with VMware vCloud Hybrid Service. This hybrid Infrastructure as a Service (IaaS) approach enables you to write applications once and deploy them anywhere without rewriting or reconfiguring to fit a particular environment. Attend this session and gain insight into practical approaches to leveraging cloud-based infrastructure, migrating applications, expanding disaster recovery cost-effectively and accelerating innovation by extending your data center to the cloud.
Sponsorship Session: Cisco: Enabling Fast IT
The data center is fundamentally changing. We are now in the midst of the next major inflection point in IT, new applications and cloud computing are placing new demands on IT infrastructure. IT infrastructure needs to be capable of quickly responding to dynamic business priorities and changing market conditions. Customers require an IT infrastructure that brings the scale, agility, and mission-critical availability the business demands, both today and tomorrow. Hence, the industry is witnessing a movement to integrated infrastructures to respond to these new applications and on-demand requirements. Come learn how Cisco, EMC and VCE are addressing this new inflection point with integrated and converged infrastructures, featuring Cisco UCS Integrated Infrastructure. UCS. Cisco, EMC and VCE are defining and delivering on the New Model of IT by offering unmatched choice, better operational efficiency, and accelerated application deployment so you can spend less and innovate more.
Cloud Infrastructure Redefined: Delivering “Anything-as-a-Service"
The era of the 3rd Platform is upon us—so how can you capitalize on the massive opportunity it represents? Learn how we're redefining cloud infrastructure to optimize your data center for the 3rd platform, while serving the continuing needs of the 2nd. EMC is making “Anything-as-a-Service” possible with Converged Infrastructure and EMC’s hybrid cloud solutions, so you can serve the needs of your business today – and tomorrow. Learn how you can drive greater business value by empowering on-demand, self-service capabilities to your end-users. With agility, efficiency, security, and control, redefine your own success in this new era of opportunity.
EMC ViPR & ESC Applicance: A Lap Around Software-Defined Storage
Concerned with data growth, controlling CapEX and want all the value of a public cloud but at the right price and control point? Then you won't want to miss this session. Come hear how ViPR and ECS can change cloud economics to help you fundamentally redefine your business. This session focuses on key capabilities of ViPR Control Services and Data Services, new product features and will introduce ECS - the world's first commercially available complete web-scale storage infrastructure for your data center.
Enable Secure Online File Sync & Share
IT is under pressure to be able to give users access to data anytime, from any device, and to do so in a secure way that can provide governance controls and meet business requirements. Learn how EMC IT provided a sync-and-share service with enterprise-grade security and manageability with Isilon, VNX, and Atmos storage for EMCs global mobile workforce. Users get improved productivity from access and sharing of all their local files from all their devices automatically, with no extra steps. IT gets strong security, controls and storage flexibility to protect corporate files and adhere to compliance requirements.
From Entry to Enterprise: What's New with EMC's Hybrid Storage Portfolio
EMC continues to lead the market by delivering innovative storage solutions for cloud, virtualization, files, and applications. In this session you will learn about the latest developments in EMC’s comprehensive hybrid storage portfolio, including:
- The new VNXe3200, delivering enterprise class features at an entry level price
- The next-generation VNX series (VNX2) that revolutionizes midrange storage with MCx multicore architecture and FLASH 1st efficiencies
- VMAX, the world’s most powerful, trusted, storage solution for mission critical applications
Redefining IT Operations: Automating & Orchestrating to Deliver ITaaS
Orchestration is a critical element to driving IT and Business agility, and ultimately, Cloud value. This session shows how to transform your IT operating model, make your service automation efforts more tangible to business stakeholder, and leverage the flexibility of today’s management tools for virtualized infrastructures.
Optimizing Oracle Infrastructure
Oracle customers are seeking ways to free budget for investment in new Oracle software and features, while also wanting to optimize their existing infrastructure to take maximum advantage of their Oracle investment. This session outlines strategies and best practices to design IT for maximum quality of service and agility, while also providing IT the ability to standardize for maximum cost savings. Best practices and use cases will be provided, including TCO modeling to show how to reduce Oracle TCO up to 26% through hardware, software and maintenance savings.
Leveraging ScaleIO in Software-Defined Storage Use Cases
As a software-defined storage solution, EMC ScaleIO is a great fit for many use cases. This session focuses on the leading use cases for ScaleIO deployments: private clouds (virtual server infrastructures), test and development environments and database environments (including distributed databases).




Cisco is the worldwide leader in networking that transforms how people connect, communicate, and collaborate. As an innovator in the communications and information technology industry, Cisco and our valued partners sell Cisco hardware, software, and services to businesses of all sizes, governments, service providers, and consumers. Learn more at


VMware, the industry-leading virtualization software company, enables organizations to innovate by streamlining IT infrastructure and operations. A pioneer in the use of virtualization and policy- driven automation technologies, VMware simplifies IT complexity across the entire data center to the virtual workplace. VMware delivers value to more than 500,000 customers through investments in virtualization technologies—from the software- defined data center to hybrid cloud computing and the mobile workspace—professional services, and a robust ecosystem of more than 55,000 partners that drives application interoperability and customer choice. Learn more at



Brocade leads the industry in providing comprehensive network solutions that help the world’s leading organizations transition smoothly to a virtualized world where applications and information reside anywhere. As a result, Brocade facilitates strategic business objectives such as consolidation, network convergence, virtualization, and cloud computing. Today, Brocade solutions are used in over 90 percent of Global 1000 data centers as well as in enterprise LANs and the largest service provider networks.



CDW is a provider of technology solutions for businesses of all sizes. CDW features dedicated account managers who help customers choose the right technology products and services; solution architects who offer expertise in designing customized solutions and advanced technology engineers who assist with implementation and long-term management of those solutions.

Intel Corporation

Intel, the world leader in silicon innovation, develops technologies and products to advance how people work and live. Intel® processors, SSDs and Software provide the capabilities needed to address today’s IT challenges, enabling the energy-efficient performance, data protection and scalability to address the explosion of data and emergent usage models.


VCE, formed by Cisco and EMC with investments from VMware and Intel, accelerates the adoption of converged infrastructure and cloud-based computing models that dramatically reduce the cost of IT while improving time to market for our customers. VCE, through the Vblock systems, delivers the industry's only fully integrated and fully virtualized cloud infrastructure system. VCE solutions cover horizontal applications, vertical industry offerings, and application development environments, allowing customers to focus on business innovation instead of integrating, validating, and managing IT infrastructure.




Founded in 1996, GDT is an award-winning technology integrator and Cisco Gold Partner. GDT accelerates outcomes that realize the vision of business leaders. GDT specializes in best-of-breed technology solutions for service providers, enterprise networks and data centers that include collaboration, cloud, mobility, IoT, information security, optical design, cabling, and software-defined.

IT Convergence

IT Convergence

IT Convergence is a leading global service provider of Oracle and Cloud Solutions. In our 15 years of experience we have partnered with over 500 customers in 60 countries to help them reduce the cost and complexity of IT. We offer Consulting, Development and Testing, Education and UPK, Enterprise Managed and Cloud Services.

Load DynamiX

Load DynamiX

Load DynamiX empowers storage experts with the insight needed to optimize the performance and cost of networked storage. Our workload modeling software and load generation appliances for file/block/object storage enable real-world modeling of application workloads to validate the performance characteristics of EMC storage products and accelerate deployments.

Peak 10

Peak 10 provides hybrid infrastructure services including data center services, private and public cloud infrastructure, and managed services, primarily for mid-sized enterprises. Peak 10 solutions are designed to be simple, reliable, and secure, enabling customers to increase agility, lower costs, improve performance and focus internal resources on their core competencies.

Peer 1 Hosting

Peer 1 Hosting is a world class hosting provider delivering powerful enterprise sites across the globe. Our FastFiber Network ™, global footprint, and expert FirstCall Support™ is essential to deliver exceptional hosting experiences with unstoppable connections, 100% uptime guarantee and bulletproof SLA’s all to empower your business to become incredible.


Presidio makes it possible for organizations to harness the limitless power of IT. Presidio architects transparent, enduring technology solutions that meet clients immediate and future needs. As one of the largest solutions providers in the U.S., Presidio combines experience and stability with regional expertise and service, so clients can rest assured Presidio will be there to help locally as well as cover global business needs.

Sigma Solutions

Sigma Solutions is the solutions integrator of choice for companies needing a technology partner that easily transitions from the strategy of the executive suite to the operations of the data center. We offer the perfect mix of business acumen and technical expertise to help you align your IT operations and management functions with your organizational objectives.

Sirius Computer Solutions

Sirius Computer Solutions

For more than three decades, Sirius has been helping organizations solve complex business challenges by implementing cohesive solutions that are designed to improve efficiency, reduce costs, and make them more competitive. Extensive investments in our people, products and partnerships have allowed Sirius to build a highly certified, nationwide organization of technical, sales and services professionals who provide technologies from across the spectrum of information technology. We back it up with post-sale support to help clients get the maximum benefit and value from their investments. Then we provide maintenance, software subscriptions and financing to ensure that clients have the long-term support they need, as well as the technological and fiscal strategy that will be most beneficial for their organizations.

Sungard Availability Services

Sungard® Availability Services™ (Sungard AS) has more than 30 years of experience providing flexible availability services that help ensure organizations keep applications always on, always available. The company leverages its proven expertise to provide managed IT services, information availability consulting services, business continuity management software and disaster recovery services to clie


Leader in enterprise IT infrastructure solutions.

Unique Digital Inc.

Established in 1986, Unique Digital is a systems integrator specializing in data storage and data protection solutions. Unique Digital sells a wide range of hardware and software, and offers a full suite of professional services, training, and support to complement these products. We can help you design, build, and manage flexible, scalable, and secure information infrastructures. With these infrastructures, you'll be able to intelligently and efficiently store, protect, and manage your information so that it can be made accessible, searchable, and shareable. Our technical staff personally tests each product we sell in our on-site lab. This ensures our customers that we are giving them the very best solution possible.



Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation.


Virtual Instruments

Virtual Instruments delivers the industry’s only real-time Infrastructure Performance Management solution. The VirtualWisdom® platform provides unparalleled visibility into the performance, health and utilization of the entire open systems infrastructure – empowering customers to guarantee the performance and availability of their mission critical applications across physical, virtual and cloud co



Windstream (Nasdaq: WIN), a FORTUNE 500 company, is a leading provider of advanced network communications, including data center, EMC enabled storage solutions, cloud computing, Internet, IP VPN and managed services to businesses nationwide.

World Wide Technology

World Wide Technology

World Wide Technology (WWT) is leading systems integrator and supply chain solutions provider that brings an innovative and proven approach to how organizations around the globe evaluate, architect and implement technology. Our customers have hands-on access to cutting-edge data center, networking, security and collaboration products in our Advanced Technology Center; technical expertise from our expansive team of engineering resources; and accelerated global product delivery, powered by a sophisticated supply chain management infrastructure. By working with a financially strong, privately held systems integrator that ranks as a top tier of Cisco, HP, EMC, VMware and Citrix, our customers realize the benefits of saving time and money while significantly minimizing risk.

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