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The power of big data analytics can be jaw-dropping. But there’s a saying: “there’s a human side to big data.” At EMC, that’s where you’ll find a big difference. We’d like to introduce you to a few people, so you can see what they do, and the kinds of things that are possible for your organization. You can also go check out our Big Data solutions.
Senior Consulting Manager, Big Data & Analytics, EMC
Helping someone harness the power of big data always begins with an in-depth understanding of their industry, and unique business.
Once we’re in “business sync,” that’s when I explain the concept, and the possibilities of big data, analytics, and how it can be applied to the different areas of work their company does. We analyze a range of “use cases,” identifying what their opportunities or challenges are, and which to pursue.
Together, we select the best big data use case, and generally start with a small implementation. This lets the customer see clear results quickly, and gives them hard numbers they can share with others.
After we’ve run our first project, I often partner with my customer to help them expand the value of their initiative to a wider audience, giving demonstrations to their organization that show exactly what we can do, why, and how.
Many customers tell me I make “harnessing big data” a lot simpler than they thought it would be.
“When I’m not deep into algorithm design, data modeling, or analytic visualizations, I really like to ski.”
One customer I worked with was able to save tens of millions of dollars with analytics. We looked at 5-billion cell users' CDR signals per day. Running analyses, we identified who was and wasn’t having service issues. Until then, thousands of customers were receiving needless, costly repair work.
Another great business result came out of a data-driven “churn algorithm” that helped a customer predict and prevent account closures. Attrition was lowered by 30% using insight-based retention strategies.
Finally, I helped reduce an organization’s cost of big data analytics from $10 million to $100 thousand per year. They were shocked because it was a straightforward, non-disruptive change to their technology that nobody knew was possible.
Here’s where you can learn about our Big Data solutions.
Director, Marketing Science Lab, EMC
I work at what you could call EMC’s Big Data think tank. We explore, research, and apply big data analytics and ideas to a huge range of initiatives, from consumer predictive modeling to population analyses across entire countries. In terms of our Marketing Science Lab, it consists of a team of data scientists working on a unified analytics platform that enables us to blend data from a wide range of sources together to gain deeper insights. What it does is lets us explore, analyze, model, and ultimately solve problems – or seize opportunities – using both structured and unstructured data. (Say that ten times fast).
My team and I are also responsible for meeting with customers and partners to show how the Marketing Science Lab can help them apply predictive analytics to support various initiatives they have, with a focus on marketing.
“In a previous life I worked as a musician. I think art proves how important it is to create beautiful, elegant data visualizations for people.”
We set up EMC’s Marketing Science Lab, plus our Big Data Analytics system in less than six months. Customers love knowing that since it proves harnessing big data doesn’t have to be a giant upheaval, or take forever.
We had a campaign called The Human Face of Big Data that delivered another amazing outcome. We found a way to use enormous quantities of totally rough, unstructured data to help a whole country understand its people better.
One of my favorite initiatives involved using big data to support a dream, and effect change. We created data visualizations for the Willis Resilience Expedition, led by a 19-year-old adventure scientist named, Parker Liautaud. They were beautiful and impactful. They gave a young person a really strong voice to communicate the work he’s been doing on global warming. As they say, big data can change the world. Here’s where you can learn about our Big Data solutions.
We combine a deep understanding of your business with a focused analysis of your specific opportunities or challenges. Our approach is totally customized, non-disruptive, and delivers value you can measure.
The Federation of companies brings together EMC, Pivotal, RSA and VMware, strategically aligned around you. The benefit is total choice, openness, and the freedom to get exactly what you need. There’s an emerging world of big data, mobile, cloud, and social, with huge opportunities. Take advantage of all of them.