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Press Release

Joe Tucci Taps Into The ""Virtuous Information Cycle"" for 7,000 EMC World 2007 Attendees

New Information Management and Storage Technologies, Digital Information Heritage Initiative Highlight Worl' Largest Technical User Conference on Information Infrastructure

EMC WORLD, Orlando, Fla., Monday, May 21, 2007 - 

A record gathering of more than 7,000 EMC customers, partners, technologists and members of the news media and analyst communities joined EMC today in Orlando for the annual EMC World conference. In his opening keynote address, Joe Tucci, EMC Chairman, President and CEO described how the world has crossed over into what he termed the "Virtuous Cycle of Information" in which the massive information scale-up across creators and consumers, combined with ubiquitous network bandwidth, information processing and storage capacity, has resulted in an information explosion of unprecedented proportion.

"We all share a passion for information in our lives; the self-perpetuating nature of information creation is now a constant," Tucci said. "We all want complete information access, no matter where we are or what time of day or night. As information grows, the virtuous cycle starts again – users become creators."

Tucci added, "By 2010, nearly three quarters of the world's digital information will be created by individuals, not corporations. About 85% of that information will live under the watch and care of large enterprises and their information infrastructures for managing availability, security, privacy and compliance. To make it happen, we're going to need the skills of everyone in this room."

"The fate of the world's great information treasures rests in the hands of professionals who rely on technology to do their jobs and the organizations that fuel those technology innovations," said Daniel S. Morrow, Chief Historian Emeritus, and founding Executive Director, Computerworld Smithsonian Awards and Computerworld Honors Programs. "It's inspiring to see how EMC's role in helping the world preserve and protect information has grown. Its dedication to the stewardship of the world's yet-to-be-digitized cultural treasures and its dedication to empower others engaged in that great work are core traits to be admired."

About EMC

Under the theme "Conferences Engineered for a World of Information," EMC World (May 21-24, 2007) unites three industry-leading technology user conferences for the first time: the seventh annual EMC Technology Summit, focused on information infrastructure deployment and information management; Momentum – the EMC Documentum user conference focused on management of unstructured content; and the EMC Software Developer Conference, equipping developers with the skills needed to deploy new applications for better information management.

EMC World now gathers together the industry's widest range of experts, partners and customers, each with a unique perspective on innovative approaches to storing, protecting, optimizing and leveraging their information. Spanning nearly one million square feet of exhibit and meeting space in the Orange County Convention Center and nearby facilities, attendees will participate in more than 600 education sessions covering 364 separate topics. More than 115 EMC partners, representing the full spectrum of the IT industry, will be exhibiting their products and services, and EMC will be conducting demonstrations of more than 50 of its own leading solutions.

For the first time, EMC is hosting the Inforati Video awards, an online contest offering informationists from around the world a chance to show off their creativity by submitting amateur videos related to information infrastructure. Conference attendees will have the opportunity to view and vote for the videos, which can be seen at www.EMC.com/IVA.

In addition to the keynotes, educational sessions and exhibits, there are several other activities that will take place at EMC World that are designed to maximize networking for customers and partners, including 43 "Birds of a Feather" sessions that provide an opportunity for customers to share experiences and learn from each other. Customers will also be enabled to participate in on-site testing to achieve EMC Proven Professional certification.

More news and information on EMC World can be found at: www.emcworld2007.com/index.html.

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Press Contacts

Kevin Kempskie
EMC Corporation
508-293-6278
kempskie_kevin@emc.com

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