New Symmetrix VMAXe Extends EMC's High-End Storage Market Reach

Proven VMAX Storage Architecture, Innovative Software and Rapid Deployment Further Accelerate the Journey to Cloud Computing

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Rick Lacroix
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Rick.lacroix@emc.com

News Summary:

EMC is expanding the global market reach of its leading high-end storage technologies with the new Symmetrix VMAXe system – enabling more IT organizations both domestically and in rapidly growing international markets to accelerate their journey to the cloud.
New smaller footprint design based on proven scale-out Symmetrix VMAX enterprise storage architecture features key software pre-loaded and configures in minutes.
Built-in open, local and remote replication support for EMC and non-EMC systems enables efficient data protection and easy migrations.
Leading EMC high-end storage technologies easier than ever to acquire through more channels and in more international markets.

Full Story:

HOPKINTON, MA –July 13, 2011– EMC Corporation today introduced the new EMC® Symmetrix® VMAXe™ storage system, innovative storage technology designed for virtualized cloud and mission critical IT environments. The VMAXe system enables more IT organizations, both domestically and in rapidly expanding markets such as India, China, Eastern Europe and others, to accelerate their journey to cloud computing.

The Symmetrix VMAXe has the same industry leading Virtual Matrix Architecture™ and innovative software as larger Symmetrix VMAX systems used in the world’s largest data centers. Designed for organizations with limited storage expertise and IT resources, it features a new hardware design for a smaller footprint, and built-in software for fast installation, configuration and management.

The rapid adoption of cloud computing around the world is creating exponential data growth that many organizations are struggling to manage with limited staff, space and budgets. The Symmetrix VMAXe addresses these challenges with the most sophisticated levels of storage automation, simplified management and provisioning, scalable performance, local and remote replication and the ability to simultaneously support thousands of virtual machines from VMware and others.

Symmetrix VMAXe Highlights:

New Hardware Design: Symmetrix VMAXe combines the Virtual Matrix Architecture, which delivers data center-class availability, with a new Intel multi-core processor-based Engine design, dense packaging and single-phase power. It can scale up to 4 Engines and from tens to up to 960 of the latest disk and flash drives. It supports leading high-end software capabilities, including FAST VP (fully automated storage tiering with virtual pools) and EMC TimeFinder® local replication software.
Provisions in Minutes: Symmetrix VMAXe can be configured in minutes with built-in EMC Virtual Provisioning™ that simplifies management and improves utilization by enabling storage to be allocated as needed.
Unmatched Replication: The Symmetrix VMAXe system’s built-in integration with EMC RecoverPoint replication software, enables continuous data protection (CDP) and continuous local and remote replication (CLR and CRR) between a VMAXe and other EMC and non-EMC storage arrays for disaster recovery, migrations and any-point-in-time recovery of data.
Simplified Management: Symmetrix VMAXe provides leading software to simplify the management of virtual computing environments. This includes EMC Symmetrix Management Console and Performance Analyzer with an easy-to- navigate web GUI and real-time dashboard views and EMC PowerPath® SE automated path failover software for maximum availability as well as several others.
Now Available Worldwide: EMC is making high end storage capabilities available through more channels around the world than ever before. The Symmetrix VMAXe can be purchased from EMC Velocity Channel partners or direct from EMC immediately.

Supporting Quotes

“Cloud computing and virtualization are transforming businesses and creating new opportunities for Wipro throughout India, Middle East and Africa. The Symmetrix VMAXe enables us to now quickly and easily deploy and configure the most advanced virtual Data Center storage capabilities in the world to support our enterprise customers.”
Vikas Srivastava, Vice President & Business Unit Head, Infrastructure Technology Solutions, Wipro Infotech

“The adoption of cloud computing is happening at a rapid pace throughout China and this is driving large data growth. The Symmetrix VMAXe is designed specifically to efficiently manage this information with the most sophisticated and proven storage software available. Customers can customize the system to meet their needs and have it grow and scale as their data and IT requirements do.”
Lin Yang, CEO, Executive Director, Digital China Holdings Limited.

“COMback is one of the largest providers of disaster recovery services in Germany and offers a wide range of services to customers of all sizes who put their trust in us. Symmetrix VMAXe is a system we can put our trust in as an important part of our infrastructure. Its built-in RecoverPoint integration makes it an ideal solution for our environment, enabling customers to continuously protect their data by replicating it to our highly secure facility no matter what storage they are using at their facilities.”
Achim Issmer, CEO, COMback GmbH

“As one of the largest electric power companies in the U.S., we use advanced technology to help customers manage their energy consumption. This creates tremendous amounts of data. The Symmetrix VMAXe provides us the flexibility to extend high-end capabilities into our lower-tier service level offerings as we look to expand our virtualization and private cloud infrastructure.”
Hermie Cloete, Systems Architect, Duke Energy

“With every customer engagement, we are working to help our customers in a wide variety of industries improve their businesses by removing cost, complexity and barriers to change across their IT infrastructures. The Symmetrix VMAXe is a storage platform that can help us achieve those objectives with customers of all sizes and in markets throughout Europe.”
Matthew Yeager, Practice Leader, Data Storage & Protection, Computacenter

“The Symmetrix VMAXe is a compelling expansion of EMC’s portfolio and meets the requirements of a new breed of customer, especially those in new and emerging markets around the world whose storage environment got bigger than they ever thought it would. EMC is meeting changing market conditions and requirements by making high-end storage capabilities, previously only available to larger data centers, available to everyone.”
Terri McClure, Senior Analyst, ESG

Additional Supporting Quotes

“Brocade and EMC are working together to deliver cloud infrastructure solutions for our thousands of mutual customers that help transform data centers into highly efficient and agile environments. The features and capabilities of the Symmetrix VMAXe, combined with Brocade's leading Ethernet and Fibre Channel fabrics, create a comprehensive solution that is highly scalable, high-performance and operationally simplistic. Characteristics that are needed to support today's highly-virtualized data center environments.”
Doug Ingraham, Vice President, Product Management, Data Center Products Group, Brocade

“Cisco and EMC are working together to deliver trusted, smart and efficient datacenter solutions that lower the costs of cloud computing. The scalability of the VMAXe, complements Cisco’s Unified Fabric and network services available across Cisco’s intelligence core networking and Unified Computing solutions.”
David Lawler, Vice President for Server, Access and Virtualization Technology Group at Cisco.

“Unisys specializes in helping clients worldwide build secure, transaction-intensive computing environments, increase data center efficiency and modernize their enterprise applications. Building on a long and extensive relationship with EMC and its technology, we plan to add the new Symmetrix VMAXe system to our storage portfolio. We believe that this new storage platform will give us a powerful option in developing and implementing data center solutions for Unisys clients.”
Rod Sapp, Vice President, Servers and Storage, Unisys

“The cloud-based computing models enabled by VCE Vblock infrastructure platforms require increasing levels of automation, virtual provisioning and flexibility to meet a range of demanding workloads. The Symmetrix VMAXe is a storage platform that uses a trusted architecture and innovative software that we look forward to working with as part of our converged infrastructure solutions.”
Todd Pavone, EVP, Product Development, VCE

The latest technologies from both VMware and EMC are designed to make virtual and cloud infrastructure simpler to manage. The Symmetrix VMAXe combined with the new VMware vSphere® 5 will help our customers reduce complexity, improve efficiency and increase business agility.”
Hatem Naguib, Vice President, Alliances, VMware

Executive Quote

“The success and customer adoption of the Symmetrix VMAX platform and FAST technology over the past year has been phenomenal and is reflected in large market share gains. During that time, we heard from many customers, especially those in international markets, that need scalable performance, automated tiering and other high-end capabilities at a level that was right for them. The Symmetrix VMAXe was purpose-built to meet the space, cost and management needs of these customers, many of them service providers, who have large, data intensive virtual environments and who can now easily realize the benefits of the most powerful, trusted and smart storage technology available.”
Brian Gallagher, President, Enterprise Storage Division, EMC

VMAXe

Brian Gallagher, President, EMC Enterprise Storage Division

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About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

EMC, Symmetrix, VMAX, Virtual Matrix Architecture,TimeFinder, Virtual Provisioning and PowerPath are trademarks or registered trademarks of EMC Corporation in the United States and/or other countries. All other trademarks used are the property of their respective owners.

Forward-Looking Statements

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.