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Press Release

EMC Isilon Enables Industrial Color to Turn Big Data into New Business Opportunity

Pioneer in File Sharing, Digital Photo and Video Workflows Deploys Isilon Scale-Out NAS to Simplify Big Data Management and Expand Client Service Offerings

SEATTLE, WA, June 14, 2011 - 

EMC Corporation (NYSE: EMC) today announced that Industrial Color, which invented the online digital photo workflow and supports clients including Victoria's Secret, NBC Universal, Kohls, Showtime Networks, Kate Spade, and Warner Bros, has deployed EMC® Isilon®  scale-out NAS as the primary storage platform for its wide range of file and media sharing, editing and delivery services, including a range of leading-edge multimedia services. Using EMC's Isilon S-Series and X-Series, Industrial Color has created a single, shared storage platform for its file transfer, file sharing, and content editing workflows, accelerating media access and distribution for its global client base, while simplifying big data management to less than a fraction of one full-time equivalent (FTE). With Isilon, Industrial Color has consolidated a variety of file-based applications onto a flexible, easy to use storage infrastructure, enabling the media production and software leader to create new client service offerings, while simultaneously expanding its bandwidth for increased customer demand.

"Today's major creative production organizations are generating enormous amounts of content, making big data the new status quo," said Aaron Holm, Vice President of Development, Industrial Color. "Our customers are creating, editing and distributing content at capacities and speeds never before possible. With Isilon, we've been able to seamlessly unify and scale our storage infrastructure in lockstep with business growth, giving us both a competitive advantage and a significant reduction in IT complexity."

Big Data Drives Need for Change

Industrial Color's services include GLOBALedit, which connects users to work-in-progress photo and video content via an online portal; FileSociety, a hosted service providing high-speed file transfer for clients to move content around the globe; Digital Capture, technical staff and services for demanding digital photo shoots; and Motion production, full HD video capture, editing, and color grading. Prior to deploying Isilon, Industrial Color's traditional NAS and RAID array systems couldn't scale to keep pace with its rapidly evolving business, limiting the company's ability to expand its client service offerings and complicating IT management.

Scaling Out Business with Isilon

To support increasing customer demand for its GLOBALedit service, Industrial Color deployed the Isilon X-Series, creating a single, shared storage resource for clients around the world to easily and immediately access work-in-progress content without downtime, interruption or risk of data loss. Following the success of GLOBALedit, Industrial Color created a new service in FileSociety, again using the Isilon X-Series as the storage platform to provide highly concurrent performance for high-speed data transfer operations. Building on the first two successful deployments, Industrial Color then deployed the Isilon S-Series to unify video assets for its Motion production workflow, providing high transactional performance for its video rendering and editing applications. With Isilon as the storage foundation for Industrial Color's wide range of file-based workflows, the company has been able to scale its business into new services and opportunities, all while reducing the costs of big data management.

"Big data necessitates levels of data performance, capacity and movement throughput the workflow that far exceed the abilities of traditional NAS," said Sam Grocott, vice president of marketing, Isilon. "Industrial Color is not only a pioneer in digital photo and video services, but represents an answer to a common enterprise question - how to access, store and move lots of data between separate users and groups? By using Isilon as the storage foundation for its range of leading-edge services, Industrial Color is demonstrating that no matter your big data challenge, Isilon is the solution."

About EMC

Isilon, a division of EMC, is the global leader in scale-out NAS. We deliver powerful yet simple solutions for enterprises that want to manage their data, not their storage. Isilon's products are simple to install, manage and scale, at any size. And, unlike traditional enterprise storage, Isilon stays simple no matter how much storage is added, how much performance is required or how business needs change in the future. We're challenging enterprises to think differently about their storage, because when they do, they'll recognize there's a better, simpler way. Learn what we mean at http://www.isilon.com.

Industrial Color is the world's leading creative production services company. The company provides digital photo capture, Motion HD video capture and editing, and software services including GLOBALedit and FileSociety, For more information please visit www.industrialcolor.com and www.industrialcolorsoftware.com.

Press Contacts

Lucas Welch
206-315-7621
lucas.welch@isilon.com



EMC, Isilon, and OneFS are registered trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

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