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Press Release

EMC Positioned in Leaders Quadrant in 2010 Analyst Report on Storage Resource Management Software

Evaluation Based on Completeness of Vision and Ability to Execute

HOPKINTON, MA, October 21, 2010 - 

EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Storage Resource and SAN Management Software1. Gartner describes market leaders in this report as having "the highest combined measures of Ability to Execute and Completeness of Vision. They have the most comprehensive and scalable products. They have a proven track record of financial performance and an established market presence. In terms of vision, they are perceived as thought leaders, with well-articulated plans for ease of use, as well as how to address scalability and product breadth. For vendors to have long-term success, they must plan to address the expanded market requirements for change management, root cause analysis and performance analysis. Leaders must not only deliver to current market requirements, which continue to change, but also need to anticipate and deliver on future requirements. A cornerstone for Leaders is the ability to articulate how these requirements will be addressed as part of their vision for resource management. As a group, Leaders can be considered a part of most new purchase proposals, and they have high success rates in winning new business."

"As customers continue to virtualize their data centers and lay the foundation for their journey to the private cloud, the requirements to simplify and automate common tasks such as reporting, planning and provisioning through a single, consistent, and repeatable information-centric approach is paramount," said Jay Mastaj, Senior Vice President and General Manager, EMC Ionix. "EMC continues to provide market-leading tools—and a long term strategy and vision—to help customers enhance service levels while improving efficiency as they increase their use of virtualization."

The Ionix™ ControlCenter™ family of storage resource management (SRM) applications provides automation, reporting and analysis that enable customers to gain maximum value from their investments. Industry leading integration with VMware environments, performance automation technologies like EMC Fully Automated Storage Tiering (FAST) for lowered cost, and space efficiency technologies like thin provisioning (or virtual provisioning) improve service levels while maximizing capital and operational efficiencies.

Visit the Magic Quadrant for Storage Resource and SAN Management Software for more information.

1 Gartner, Inc. Magic Quadrant for Storage Resource Management and SAN Management Software, Valdis Filks, Robert E. Passmore, September 21, 2010.

About EMC

The Magic Quadrant is copyrighted 2010, by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Press Contacts

Katryn McGaughey
508-293-7717
Katryn.mcgaughey@emc.com

EMC is a registered trademark, and Ionix and ControlCenter are trademarks of EMC Corporation in the United States and/or other countries.

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